Top positive review
47 people found this helpful
Poor planning is one of the most common causes of small business failure. Get this book to help you avoid poor planning!
on May 7, 2008
I liked this book. It is full of content and it is well-written. It seems to be an updated version of a smiliarly titled book the author wrote back in 2004. See "The Accidental Entrepreneur" with ISBN: 0975977806. The 2008 version has a new chapter added - the 7th in the following list of chapter titles:
2. What is an entrepreneur, anyway?
3. Ready, set, go!
4. Taking care of business
5. What do you bring to the party?
6. Market and sell your socks off
7. Get connected to the Web for profit
8. Making room for more business
The author is a self-employed business coach and mentor to wanta-be entrepreneurs. Basically she does for pay what I do for free as a SCORE volunteer. Most of what she discusses in her book is what I discuss with my SCORE clients. About the only thing we differ on is the extent to which a person should put effort into preparing a business plan. The author suggests that the entrepreneur should not go overboard on preparing a plan. Whereas I believe great time and effort should be put into dreaming, consolidating, researching, writing, proofing, and editing the 25-35 page written business plan for a startup. Maybe we differ because the author seems to separate a business plan from a marketing plan? And she seems to emphasize in her book how important a marketing plan is to a small business. In fact, she devotes all of Chapter 6 to it. And now that she has added Chapter 7, she has TWO chapters devoted to small business marketing. I, on the other hand, consider marketing plans to be a subset of a business plan.
The book gets its name from the fact that the author at one point in her life sought career counseling and almost overnight she became an "accidental entrepreneur" by starting her own business coach and mentor firm. In this book we are told what many wanta-be entrepreneurs need to hear about the realities of starting a small business. By reading this book the wanta-be entrepreneur will be able to avoid making mistakes in starting their venture, and do many things correctly.
I would have liked the book better if the "Target Your Market" section at page 58 had been a little more developed. I found the coverage to be kind of weak frankly. I particularly liked the coverage of "Which business structure is best for you" at page 40. And my favorite parts or chapters of the book were 6 and 7 regarding marketing and self-promotion. I also enjoyed reading the section on "Minding your Ps and Qs" which stressed the importance of planning. Poor planning is one of the most common causes of business failure. And without good planning it is difficult to be persistent in a meaningful way. So mind your Ps and Qs. 5 stars!