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Oddly Edited Book That Has a Few Interesting Stories
on October 21, 2011
This isn't a book as much as a collection of writings from people bragging about how they used social media to successfully market their companies. The problem is that there is no objective proof that any of them are as successful as they claim to be. And who sets the threshold for success? Is 10,000 Twitter followers considered good or bad?
There are a few interesting stories (which they call "case studies" even though there is never enough detail to make it a true case study) but most of them are just things that an author could have summarized in a couple paragraphs. It was nice to see a variety of businesses covered, including a conservative think tank. The main messages seem to be: think bigger than you normally do and anyone can use social media to market.
So the lack of objectivity and the constant attempt by each writer to praise himself gets annoying. But worst is how poorly the book is edited. There are large chunks of white space, odd spacing between some paragraphs, chapter titles in 10-point font and inconsistent style between writers. It seems thrown-together and is not as helpful as it could be. Don't believe the five-star reviews--there's not enough substance here to make it worth any more than three stars.