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Showing 1-3 of 3 reviews(Verified Purchases). See all 26 reviews
on October 21, 2011
This isn't a book as much as a collection of writings from people bragging about how they used social media to successfully market their companies. The problem is that there is no objective proof that any of them are as successful as they claim to be. And who sets the threshold for success? Is 10,000 Twitter followers considered good or bad?

There are a few interesting stories (which they call "case studies" even though there is never enough detail to make it a true case study) but most of them are just things that an author could have summarized in a couple paragraphs. It was nice to see a variety of businesses covered, including a conservative think tank. The main messages seem to be: think bigger than you normally do and anyone can use social media to market.

So the lack of objectivity and the constant attempt by each writer to praise himself gets annoying. But worst is how poorly the book is edited. There are large chunks of white space, odd spacing between some paragraphs, chapter titles in 10-point font and inconsistent style between writers. It seems thrown-together and is not as helpful as it could be. Don't believe the five-star reviews--there's not enough substance here to make it worth any more than three stars.
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on April 25, 2012
"The Big Book of Social Media" is divided into topic-based sections, with each section containing a few case studies, stories, or essays. A theme that was weaved throughout "The Big Book of Social Media" was the emphasis on companies developing a plan before jumping into social media. While some case studies were better than others, the overall book would be a good addition for anyone looking for real-world stories about people using social media for businesses as different as government to publishing. It was nice to be able to read about social media usage in different fields of work. However, at times, some of the chapters could seem as if they were a little bit of a sales promotion. Sometimes the authors seemed to be touting their business capabilities instead of showcasing how they are using social media and explaining why those methods were successful.

The sections in "The Big Book of Social Media" were organized in a way that was very easy to understand. The writing was not too technical, so any audience should be able to appreciate it. This book would be especially beneficial for people who are novices with social media and have had a hard time understanding other guides. Throughout the book, URLs are provided so the reader can easily reference the things that are being talked about online. Even non-novices should be able to appreciate "The Big Book of Social Media," especially when the book delves into the analytics. Reading this book should allow companies and individuals to really think about what they want to do with social media.

Readers of "The Big Book of Social Media" are asked to visit [...] to continue the conversation about the book and share their own social stories. On the website, readers can ask the authors questions, interact in live webinars, and find resources for learning. Social media links are also provided after each chapter so the reader knows how to get in contact with each individual author, which was a nice touch.
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on August 10, 2015
Perfect condition, very interesting stories, great for those interested in social media from a business perspective.
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