Top positive review
5 stars for the Purple Cow and 6 for the Big MOO
on June 30, 2015
Originally I rented this book’s audio edition from my library so I could listen to it while exercising. Loved the book so much that I purchased the hardcover.
This may be Seth Godin’s best book , even better than the ‘purple cow’. And, yes, It is Godin’s book because he conceived the idea and talked all 33 (or better: 32 + himself) into writing this book.
The book’s concept is a genius. The topic is the Big Moo, which cannot be defined by one single person. The Big Moo is not a riddle but the fluent four dimensional quality of an extreme purple cow, which keeps on having purple calves (“the calves” are my personal definition, Godin does not say so in his book). Logically according to their different home environments and (business) circumstances, these calves need different “nourishments to grow”, just like Austrian or Swiss cows who live on high pastures eat different foods than cows in the flatlands of the Netherlands, Indian ‘holy’ cows, or even yaks in Nepal or Tibet.
By inviting so many different brilliant contributors, Godin circles the topic, allows different concepts, perspectives, and facets to shine, which together create the puzzle of a portrait of the Big Moo, a purple cow which keeps having calves.
My favorite stories (I listened to them three times)
• How to be a failure
• This is your first test
• The remarkable Gertrude Bell
• The one thing you can’t download
• Ten Things Smart Start-ups Know
• Fire the Gatekeepers
Bittersweet was the story, “Tear down this wall”. My kid brother Michael had told me that the wall was about to come down in 1988. Since I had had traveled Berlin, seen the wall, and even crossed over at Checkpoint Charlie, I told Michael to “not be silly.” About a year later, when indeed the wall came down, I stood corrected. Sadly Michael, my brilliant brother, died four years later from Multiple Sclerosis. Still, it made me proud again that he saw the signs nobody else saw.
5 stars for the Purple Cow and 6 for the Big MOO,
Gisela Hausmann, author & blogger