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The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism Hardcover – March 29, 2012
For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial.
What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.
The Charisma Myth is a mix of fun stories, sound science, and practical tools. Cabane takes a hard scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are, and how to handle them.
- Print length272 pages
- LanguageEnglish
- PublisherPortfolio
- Publication dateMarch 29, 2012
- Dimensions6.5 x 1.25 x 9.5 inches
- ISBN-101591844568
- ISBN-13978-1591844563
4 stars and above
When you meet a charismatic person, you get the impression that they have a lot of power and they like you a lot.Highlighted by 8,061 Kindle readers
Being charismatic does not depend on how much time you have but on how fully present you are in each interaction.Highlighted by 7,055 Kindle readers
CHARISMATIC BEHAVIOR CAN be broken down into three core elements: presence, power, and warmth.Highlighted by 6,697 Kindle readers
Editorial Reviews
Review
— PsychologyToday.com
"Charisma Myth is an easy read, effectively integrating stories and research, strategies and applications, techniques and practices."
— New York Journal of Books
"Practical and groundbreaking: Cabane combines a compelling analysis and breakdown of the key elements of charisma, with practical and easy to understand advice and exercises for developing one's own charisma. Highly recommended to anyone seeking an easily approachable and engaging guide to developing their own charismatic skills"
— Blog Business World
"Cabane has done a masterful job of pulling together scientific findings and personal insights to present a coherent and compelling view of charisma. This book is engaging, clear, and chock-full of wisdom, practical recommendations, and uncommonly good sense."
— Stephen Kosslyn, director, Center for Study of Behavioral Sciences at Stanford
"Cabane has done us a big favor. She's woven solid science and engaging narrative into an instructive treatment of the role of charisma in leadership-a topic that (until now) we only poorly understood."
— Robert B. Cialdini, author of Influence: Science and Practice
About the Author
For more information about the book, please visit: www.CharismaMyth.com
For more information about Olivia Fox Cabane, please visit: www.AskOlivia.com.
Product details
- Publisher : Portfolio; First Edition (March 29, 2012)
- Language : English
- Hardcover : 272 pages
- ISBN-10 : 1591844568
- ISBN-13 : 978-1591844563
- Item Weight : 1 pounds
- Dimensions : 6.5 x 1.25 x 9.5 inches
- Best Sellers Rank: #228,140 in Books (See Top 100 in Books)
- #1,050 in Interpersonal Relations (Books)
- #1,163 in Motivational Management & Leadership
- #1,581 in Self-Esteem (Books)
- Customer Reviews:
About the author

Olivia Fox Cabane is the author of The Charisma Myth and The Net And The Butterfly, cofounder of Kind Earth Tech, former Director of Innovative Leadership for Stanford's startup accelerator and a keynote speaker for Fortune 500 companies. She has lectured at Harvard, Yale, MIT and the United Nations.
Previously a columnist for Forbes and The Huffington Post, Olivia has also been featured in media such as The New York Times and The Wall Street Journal. Her books have been translated into 32 languages, including Mongolian.
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the information in the book useful and applicable. They describe the book as wonderful, excellent, and well worth their attention. Readers praise the concise and easy-to-follow style. They mention the exercises extend beyond just charisma and help in everyday situations. Additionally, they say the book provides actionable techniques and real-life examples to illustrate each point. However, some find the content boring, monotonous, and redundant.
AI-generated from the text of customer reviews
Customers find the book provides wisdom and skill-set. They say it's evidence-based, filled with useful information and practical tips. Readers mention it makes them more competitive at a professional level and happier. They also appreciate the good advice and common sense.
"...1. Platitudes: useless, pithy sayings.2. Random Anecdotes: stories that don't really offer any takeaway you can act on...." Read more
"...Visualization - As it has been proven to help alter our mind state, relive past victories and project future ones...." Read more
"...Some of the exercises have significant results immediately. They’re so effective that I’m kicking myself for not having explored this area..." Read more
"...Overall, the thesis of the book is great, and the content was engaging and actionable...." Read more
Customers find the book wonderful, well worth their attention, and excellent. They also say it's enjoyable and inspiring.
"...I give this book my absolute highest recommendation. It is absolutely superb. I don't say that lightly." Read more
"Simply put, this book is a good read and an extremely useful toolbox. For anyone...." Read more
"...In this fun, quick-reading, compelling book, Olivia Fox Cabane walks us through the practical application of the art and science of deliberately..." Read more
"...The book itself is excellent: it's evidence-based, filled with useful information and practical tips, and well-written...." Read more
Customers find the book concise and readable. They say the author uses simple language to explain her concepts and portrays all of her ideas in logical ways. Readers appreciate the straightforward writing style that enables her to cut to the chase. They also mention the techniques are easy to implement and work.
"...Nonverbal body language makes them feel completely listened to, understood, and respected. Use when you need people to open up and share information...." Read more
"...caught up in your thoughts, and this seems to be the simplest of the three to accomplish...." Read more
"...All of this very technical information is written in a direct, easy-to-follow style...." Read more
"...You’ll learn charisma in a methodical, systematic way, with practical exercises immediately useful in the real world...." Read more
Customers find the exercises in the book extend beyond just charisma. They say it's a practical primer on people skills. Readers mention the techniques are better used with a sincere attitude rather than political motives. They also mention implementing her exercises helps them create more meaningful, longer-lasting relationships. The author is able to convey her insights very effectively and transform you through concrete actions.
"...But it gives you direct, specific, applied practices that, if you do them, will make you more charismatic and enrich your life...." Read more
"...Nonverbal body language makes them feel completely listened to, understood, and respected. Use when you need people to open up and share information...." Read more
"...It's an idea both liberating and reassuring, and piqued my curiosity to read the rest..." Read more
"...exercises to build skills such as- presence, de-stressing, neutralizing negativity, finding peace with difficult people, stretching your comfort zone..." Read more
Customers find the book actionable. They say it provides techniques, exercises, and anecdotes so anyone can implement simple strategies. Readers also appreciate the real-life examples to illustrate each point. They mention the advice on how to act in numerous situations is solid. The book offers real-world tools to help you gain charisma.
"...Here's what this book gave me:1. Extremely concrete, specific actions: Every piece of advice about conduct or mindset is accompanied by..." Read more
"...This book presents a wide range of tools, from simple physical behaviors (like nodding, speaking, and handshakes); to more complicated communication..." Read more
"...job of explaining the components of charisma and then suggesting ways to increase each factor, both in general terms and in specific situations...." Read more
"...book is FULL of scientific research to support her theories, real life examples, and suggested exercises. I will read this book again and again...." Read more
Customers find the book worth the money. They say it provides priceless tips that help both in business and personal life. Readers also mention it's a great investment in their own future.
"...Power is projected by speaking concisely and providing high value...." Read more
"...This book is worth every bloody penny." Read more
"...All in all, an unbelievably valuable, essential read. :) Ten stars." Read more
"...of techniques for improving your mental milieu makes the book worth the purchase price...." Read more
Customers have mixed opinions about the research quality of the book. Some mention it's insightful, backed by real research, and practical. They appreciate the many references to concrete academic studies that have proven the points. However, others say the author drags it out with common sense and boring stories. They also say some exercises and suggestions are simplistic and basic.
"...But it gives you direct, specific, applied practices that, if you do them, will make you more charismatic and enrich your life...." Read more
"...language makes them feel completely listened to, understood, and respected. Use when you need people to open up and share information...." Read more
"...tend to fail to replicate, meaning that when tested, their theories fail to hold up, and if we're looking for advice for applying psychology to our..." Read more
"...Before the wackiness, there are some very legitimate, effective exercises that are not at all cuckoo that one can implement...." Read more
Customers find the book boring, monotonous, and frustrating to read. They say it's a waste of time. Readers also mention the content is redundant and carries on for too long.
"...What strikes me about Charisma Myth is how poorly laid out the book is. The first chapter consists of less than 4 pages and reads like a preface...." Read more
"The language is very basic and lacking “charisma”. I was hoping for something a little more intriguing than what feels to be a coaching book...." Read more
"...It's exhausting. I've tried speed reading and the audiobook to get through it. It's distinctly unpleasant." Read more
"...-The book is very long-there were a few chapters that were very dull and too tough to quickly digest" Read more
Reviews with images
Good reminder to choose the right attitude.
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I don't really gush about things. If anything I tend to be very demanding and therefore very critical. Like I said, I think most books in this genre are essentially useless.
The Charisma Myth is a truly phenomenal book. It's so good that I have recommended it to several of my colleagues and it has already changed the way I manage my team and relate to my coworkers. In fact, my first gut reaction when I read it was "I guess I should stop speaking, now, because everything I'd want to talk about is covered in here."
Here's the thing: most of these kinds of books give you a few things:
1. Platitudes: useless, pithy sayings.
2. Random Anecdotes: stories that don't really offer any takeaway you can act on.
3. Abstract Imperatives: things like "be a good listener!" If you're not already a good listener that's kind of like saying "Roast Beef Recipe: Get some beef and roast it." It's not helpful - it doesn't tell me what actual specific actions to take.
Here's what this book gave me:
1. Extremely concrete, specific actions: Every piece of advice about conduct or mindset is accompanied by direct actions to take. When you're in a conversation and find your mind drifting, bring it back to a physical sensation in the present, like the feeling in your toes. That's just one example of many, but they're all things you can actually DO, not abstract imperatives like "be a better listener" or pithy-but-vapid stuff like "smile more!"
2. Visualizations: I've never seen anyone push visualization like Olivia does. She makes the compelling point that visualization is something top athletes and actors have known about forever. In my talks I've always felt slightly uncomfortable urging people to do visualizations, but not anymore, not after reading this. She runs through a lot of specific visualizations, and they're immediately useful practices.
3. Taxonomies: Of the most useful business and management blogs I read, some of their most useful posts (I'm thinking of randsinrepose.com, for example) are taxonomies. "The five kinds of meeting attendees." "The four kinds of firefighting." Or whatever. These are helpful to me because by enumerating a problem space as a handful of distinct categories they help me crystallize my own thinking about it. Olivia does this when she enumerates the four kinds of charisma. Look, I think I'm a good manager and leader, an empathetic guy and good at my job, I'm not gonna lie, but I'd never thought about it in this way. This was pretty eye-opening to me. I read this part and thought, oh yeah, I've got the "focus" and "kindness" charisma but less of the "authority" and definitely least of all the "visionary" charisma. And that gives me specific things to work on, and a way to understand why I'm better at motivating people in certain circumstances rather than others.
To anyone who wants to be more charismatic: to be more successful at work, more able to positively influence those around them, more able to open up and make real connections with others, and just more able to lead a rich and happy life - and I know how this sounds, I swear I don't usually gush like this! - this book tells you everything you need to know. Everything! No other book I've read does that.
To be clear, that's like saying Rippetoe's "Starting Strength" tells you everything you need to know to be a very good, extremely strong weightlifter. You still have to do a ton of really hard work! This book doesn't make you magically charismatic. But it gives you direct, specific, applied practices that, if you do them, will make you more charismatic and enrich your life. Of all the pop psychology, management, leadership, and professional self-help books I've ever read, I cannot say that about a single other one.
I give this book my absolute highest recommendation. It is absolutely superb. I don't say that lightly.
The secret isn't that complicated. You have to truly believe in yourself. When you are able to build a system of self-confidence and resiliency to against detractors that bring you down, your body takes on that mentality. While that sounds obvious and crazy difficult, this book has a number of concrete reframes and exercises you can use to walk that path.
You need to do 3 things for someone to perceive you as charismatic:
* Power - Being perceived as able to affect the world around them
* Warmth - Will use whatever power you have in their favor
* Presence - Has your full attention and you are the most important thing in the world to them at this moment
3 quick tips
* Lower the intonation of your voice at the end of your sentences. When you want to sound superconfident, you can even lower your intonation midsentence.
* Reduce how quickly and how often you nod
* Pause for two full seconds before you speak
Increasing your charisma requires first knowing which internal obstacles are currently inhibiting your personal charisma potential. Techniques to do this:
* Mindfulness - Become aware when you are tensing, feeling anxious
* Responsibility transfer - Consider that there might be an all-powerful entity—the Universe, God, Fate—and entrust it with all the worries on your mind. Imagine yourself converting your source of worry into a physical form and giving it to the powerful entity, reliving that burden from you.
* Destigmatizing - Understanding that our worry is normal, common, and nothing to be anxious about or ashamed of. If you’ve just lost a key client, for instance, think of someone you know—a mentor you have a high regard for, or a colleague you respect—who suffered a similar setback. Imagine them going through this experience.
* Neutralize negative thoughts - Recognize that your thoughts aren’t necessarily accurate. The next time you think you see coldness or reservation in someone’s face while they’re talking to you, try to remember that it could simply be the visible signs of their internal discomfort. There’s a good chance that it has nothing to do with how they feel about you or what you’ve just said.
* Rewrite reality - Choose the explanation that is most helpful to us and create a version of events that gets us into the specific mental state we need for charisma. What if this unfortunate, unpleasant experience is absolutely perfect just as it is? A gift? Find ways to be grateful.
Visualization - As it has been proven to help alter our mind state, relive past victories and project future ones. Guided imagery must be precise, vivid, and detailed to be effective. When visualization is used with Olympic ski teams, skiers visualize themselves careening through the entire course, feeling their muscles tensing, experiencing each bump and turn in their minds.
* Play music while you verbalize or subvocalize, choosing songs that you know make you feel especially energized and confident
* Imagine a relevant, more extreme scene. If you have to be warm and empathetic going into a meeting, imagine a young child coming to tell you her troubles at school.
Example - close your eyes:
Remember a past experience when you felt absolutely triumphant—for example, the day you won a contest or an award. ♦ Hear the sounds in the room: the murmurs of approval, the swell of applause. ♦ See people’s smiles and expressions of warmth and admiration. ♦ Feel your feet on the ground and the congratulatory handshakes. ♦ Above all, experience your feelings, the warm glow of confidence rising within you.
Show goodwill
Goodwill is a highly effective way both to project warmth and to create a feeling of warmth in others. When you truly focus on someone’s well-being, you feel more connected to them, it shows across your face, and people perceive you as someone full of warmth. Your charisma quotient soars. When our only aim is to broadcast goodwill, it takes the pressure off. We’re no longer striving, struggling, pushing for things to go in a certain direction. And since we’re less concerned about how the interaction goes, we can both feel and project more charismatic confidence.
* Find three things you like about the person you want to feel goodwill toward
* What if this were their last day alive? You can even imagine their funeral. You’re at their funeral, and you’re asked to say a few words about them. You can also imagine what you’d say to them after they’d already died.
* Smile
Grow self-compassion
Self-confidence is our belief in our ability to do or to learn how to do something. Self-esteem is how much we approve of or value ourselves. It’s often a comparison-based evaluation (whether measured against other people or against our own internal standards for approval). Self-compassion is how much warmth we can have for ourselves, especially when we’re going through a difficult experience. Self-compassion is what helps us forgive ourselves when we’ve fallen short; it’s what prevents internal criticism from taking over and playing across our face, ruining our charisma potential. In this way, self-compassion is critical to emanating warmth.
Sit comfortably, close your eyes, and take two or three deep breaths. As you inhale, imagine drawing in masses of clean air toward the top of your head; then let it whoosh through you from head to toe as you exhale, washing all concerns away. ♦ Think of any occasion in your life when you performed a good deed, however great or small. Just one good action—one moment of truth, generosity, or courage. Focus on that memory for a moment. ♦ Now think of one being, whether present or past, mythical or actual—Jesus, Buddha, Mother Teresa, Muhammed, or the Dalai Lama—who could have great affection for you. This could be a person, a pet, or even a stuffed animal. ♦ Picture this being in your mind. Imagine their warmth, their kindness and compassion. See it in their eyes and face. Feel their warmth radiating toward you, enveloping you. ♦ See yourself through their eyes with warmth, kindness, and compassion. Feel them giving you complete forgiveness for everything your inner critic says is wrong. You are completely and absolutely forgiven. You have a clean slate. ♦ Feel them giving you wholehearted acceptance. You are accepted as you are, right now, at this stage of growth, imperfections and all.
Warm up
* On the day of the marathon, what would you do as you arrived? Would you just stand around until the starting gun and then tear off at top speed? Of course not. You’d probably take care to warm up carefully.
* If, at dinner, you want to broadcast absolute self-confidence, make sure that the day of and especially the hours leading up to the dinner do not include meetings or interactions that could make you feel bad about yourself. Rather than just showing up at dinner, plan a warm-up that will boost your self-esteem: have coffee with someone who makes you feel good about yourself, or plan an activity (play a sport or a musical instrument) that makes you feel competent or accomplished.
* Create your own music playlist for the internal state you’d like to have. You could make one for energy and confidence, one that makes you feel warm and empathetic, and another that makes you feel calm and serene.
* Let’s say that you’re about to discuss a difficult issue with someone who intimidates you. To warm up for the meeting, practice first in your mind, visualizing the scene as you would like it to unfold. Then ask someone with whom you feel comfortable to role-play the situation with you. Make sure you adopt a strong, confident posture. Imagine yourself as a four-star army general reviewing his troops. Take a wide stance, puff up your chest, broaden your shoulders, stand straight, and confidently put your arms behind your back. Practice making your arguments with a strong voice and imposing hand gestures.
* Even if you’re really late to a meeting, it’s worth taking just thirty seconds to get back into the right mental state and body language. Otherwise you risk giving a very uncharismatic first impression.
Types of Charisma
* Focus - They can can feel the intensity of your attention, how keenly you listens and absorbs everything they say. Nonverbal body language makes them feel completely listened to, understood, and respected. Use when you need people to open up and share information. Avoid when you need to appear authoritative or during emergencies when you need immediate compliance.
* Visionary - Make them feel inspired. Project complete conviction and confidence in a cause. Sell on the vision, not yourself. Use when you need to inspire people.
* Kindness - Radiating warmth. Connected to their heart, making them feel welcomed, cherished, embraced, and accepted. Primarily from eyes. Avoid any body language of tension, criticism, or coldness. Use to create emotional bond or make people feel safe and comfortable, deliver bad news. Avoid when needing to appear authoritative.
* Authority - Perception of power, ability to influence others. Clothing that shows status. Take up space, minimal movement, slow speaking, pausing, modulating tone. Use to get listened to and be obeyed, in a criss. Avoid when you want to encourage creativity, or constructive feedback.
Right charisma to use
* How are the people around you feeling? What do they need in this moment?
Building resonance when speaking
* Bounce back - Answer the question with a fact, add a personal note, and redirect the question to them, as follows: Other Person: “So where are you moving to?” You: “To Chelsea [fact]. We fell in love with the parks and the bakeries [personal note]. What do you think of the neighborhood [redirect]?”
* Use "you" - Instead of saying “I read a great article on that subject in the New York Times,” try “You might enjoy the recent New York Times article on the subject.” Or simply insert “You know…” before any sentence to make them instantly perk up and pay attention.
* Relevant metaphors - If they’re into golf and you want to talk about success, speak of hitting a hole in one. If they sail, a catastrophe becomes a shipwreck.
* Pause - Pause. People who broadcast confidence often pause while speaking. They will pause for a second or two between sentences or even in the middle of a sentence. This conveys the feeling that they’re so confident in their power, they trust that people won’t interrupt.
* Modulate tone - Making your voice vary in any of the following ways: pitch (high or low), volume (loud or quiet), tone (resonant or hollow), tempo (fast or slow), or rhythm (fluid or staccato). The lower, more resonant, and more baritone your voice, the more impact it will have. A slow, measured tempo with frequent pauses conveys confidence.
* Stay present in your body and awareness of them
* Use imagery and metaphors - Presidents rated as charismatic, such as Franklin Delano Roosevelt and Abraham Lincoln, used twice as many visual metaphors in their inaugural addresses as did those rated as noncharismatic. When Steve Jobs launched the iPod Nano, he needed a dramatic way to illustrate its small size and light weight. First, he pulled it out of the smallest pocket of his jeans, giving tangible proof of just how small and slim it was. Second, he compared the Nano’s weight to eight quarters: his presentation slide shows the iPod on one side and eight quarters on the other.
* Positive language - When you tell someone, “No problem,” “Don’t worry,” or “Don’t hesitate to call,” for example, there’s a chance their brain will remember “problem,” “worry,” or “hesitate” instead of your desire to support them. To counter this negative effect, use phrases like “We’ll take care of it” or “Please feel free to call anytime.”
* Mirror body language - Try to mirror the other person’s overall posture: the way they hold their head, how they place their feet, the shifts in their weight. If they move their left hand, move your right hand. Aim also to adapt your voice to theirs in speed, pitch, and intonation. As long as their body is in a certain emotional mode, it will be nearly impossible to get their mind to feel something different.
How to listen
* Be totally attentive, noting when you drift off and come back and reset eye contact
* Breathe deeply
* Don't interrupt
* Let your facial expression react first, showing that you’re absorbing what they’ve just said
* Pause 2 seconds (feel like forever)
* Position well - Avoid a confrontational seating arrangement and instead sit either next to or at a 90-degree angle from them.
* Keep eye contact for three full seconds at the end of your interaction with someone.
Quick Guide
1. take a breath with hand over heart to get present, relaxed, and self compassionate
2. Stand up tall with a smile, feeling confident and warm
3. Recall a prior moment that evokes this mood. Relive it with sights, sounds, movements
4. Envision how I'd like to be. Live it with sights, sounds, movements.
5. Think about the person I'm meeting. Identity 3 positive qualities about them.
6. Look at others in the eyes, pretend they are an expert who you're listening to with rapt attention
7. Listen completely, keeping body tall and warm.
8. React first in face, pause before speaking
9. Articulate what they said back, bottom line to the essence
Top reviews from other countries
In the past, I would always be anxious around people, had a few friends, wanted to expand my social life but can’t see any success. After reading this book and literally followed every rules, I found myself a lot more attractive to everyone (literally even random people on streets, staffs in coffee shops… etc). If you followed the rules in this book, you will even experience magical moments (I am really not joking, they were so surreal), it might sound bizarre but there was a time I was in my best internal state, people just admired me as if I have brighten up their day by talking to them. Someone even complimented that my smile just made them so happy lol.
This book will boost your self eestem and self confidence, and the most useful, you will be more compassionate towards yourself. You will become grateful and appreciate a lot of little things in life. I am practicing kindness charisma and i become a lot more compassionate to everyone. If I am in my best internal state, I would be practicing self-love, thinking really positively and grateful for everything. The way I talked to people will change automatically, I become very attentive to others’ life and I would be agreeing most of their thoughts subconsciously.
The downside is stress and high expectations from people around you. Their over reliance and attention on you might cause stress. Sometimes i become stressed when someone helped me when they shouldn’t or wouldn’t in the past.
This book will really make you a magnet to everyone. You will start to become more attractive and find your life changing, even on the first day after you read the book. You will become A LOT MORE HAPPIER (especially if you struggle with expanding your social life/ you have low self eestem or self acceptance).
I'd recommend this book to everyone!

