The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales

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The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales Audible Audiobook – Unabridged

Chris Smith (Author, Narrator), Audible Studios (Publisher)

4.6 608 ratings

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Capture and close more Internet leads with a new sales script and powerful marketing templates.

The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift toward online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.

Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs.

Engage with consumers more effectively online
Leverage the strengths of social media, apps, and blogs to capture more leads for less money
Convert more Internet leads into real-world prospects and sales appointments
Make connections on every call and learn the exact words that close more sales

The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online - the vast majority through social media, mobile apps, blogs, and live chat - before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them - quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

Listening Length

6 hours and 43 minutes
Author

Chris Smith
Narrator

Chris Smith
Audible release date

February 3, 2017
Language

English
Publisher

Audible Studios
ASIN

B01N9Y1W7K
Version

Unabridged
Program Type

Audiobook
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Product details

Listening Length	6 hours and 43 minutes
Author	Chris Smith
Narrator	Chris Smith
Audible.com Release Date	February 03, 2017
Publisher	Audible Studios
Program Type	Audiobook
Version	Unabridged
Language	English
ASIN	B01N9Y1W7K
Best Sellers Rank	#16,438 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #10 in Telemarketing (Books) #29 in E-Commerce (Audible Books & Originals) #60 in Web Marketing (Books)

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Customer reviews

4.6 out of 5

608 global ratings

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Tampamal

PEOPLEWORK - CONVERSION CODE.... It makes sense!

Reviewed in the United States on August 20, 2016

Verified Purchase

Full Disclosure, we've been clients of Chris's company Curaytor for quite some time, and I've know Chris for longer than we've been clients. He is frank, direct and willing to tell you things as he see's them from an experience that is unique to sales, marketing, real estate and beyond. His passion, committment and dedication to "his" craft has always been unmatched. His mantra of "you have to give value, in order to receive value", is what he has always lead with. His first book, "PEOPLEWORK" is one of my favorite reads ever! If building a "people first business in a digital age", is on your radar, The Conversion Code will help you put the pieces together in a way that makes sense.

What you will find in the CONVERSION CODE are strategies that are proven, with room for you to add your own style, backed up by real life data and tired and true techniques that makes "conversion" come to life. Whether we like it or not, we are in a Digital Age and we're not going back! Today's customer is quite different that the customer of even 5 years ago. Learning how to communicate with today's customer is essential. It has to be done on their terms in a way that makes sense for them and for your business.

The Conversion Code sets out a the framework of successful, proven processes that has helped us build solid relationship's with our clients. Ultimately, it is about YOU and what you decide to do. The Conversion Code is full of actionable content and the science behind it. This book is the culmination of top sales techniques framed and presented to be especially relevant in the digital marketing age. Do with them what you will.

I am happy to recommend this book, not as a client or a friend of the author, but as an "old school" guy benefiting from 21st century advice from one of the foremost minds in todays busy and clouded digital age.

Anthony Malafronte
Owner | Team Leader
My Tampa Agent

3 people found this helpful

Helpful

Ryan

The first all-in-one book for attracting, cultivating, and most importantly, converting online leads!

Reviewed in the United States on March 23, 2016

Verified Purchase

The first sales book of its kind in a modern, tech world. I've been following Chris for years and when I saw his 20 minute presentation on sales last year I was totally hooked and couldn't wait for the book to be released. The book blew away ALL of my expectations, as it dissects every aspects of not only attracting online leads through landing pages, social media and blogs, but also does what no other book seems to do, which is focus on the actual conversion of the lead. He write like he speaks, which is with passion and charisma.

I was 40 pages into the book when I realized I am going to have to read it again as soon as I am done the first time. Its more than a sales book in that it can be used as a manual for everything you do when you are setting up lead conversion. I will be referencing this book for every landing page, Facebook ad and social media post I put out from now on. That was the surprise. What wasn't a surprise was the lead conversion techniques for on-the-phone conversion. The reason it wasn't a surprise is because I'm a Curaytor client and I got sneak peaks into this a few months ago and...wow....It totally blew me away. I don't use "scripts" anymore. I only use The Conversion Code outlines. I taught it to my team back in November and December and our conversion has gone tripled. Learning how to break the barrier on the first 10 seconds of a call, then following up and ever-so-gently interjecting your features and benefits in a way that turns a lead's thinking is nothing short of genius. He may not have invented this but he sure has it perfected.

Thank you Chris for putting your heart and sole into this book. Its amazing!

21 people found this helpful

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B Willson

You're leaving money on the table if you haven't read this book

Reviewed in the United States on March 29, 2017

Verified Purchase

I recommend this book to those who are in sales, marketing (of any kind i.e. Digital, Direct, etc.), own a company, or merely anyone who needs to convert someone else's thought patterns to create action.

The Conversion Code is more of a guide, even "text book" that if you immerse yourself in, you can follow step by step regardless of your prior experience and either turn your first dollar or optimize your current model and impact your business instantly.

The value of the information is beyond the price of the book... so much so that I'd say don't tell Chris Smith...I would have paid 10x the amount for the quality of info he's packed in here. The information isn't necessarily "New", what Chris has done is compile all of working models of converting a potential into a buyer and takes you through the entire process (a rarity in marketing books).

I'm sure you might be reading this review and thinking I'm new at marketing, sadly (but fortunately) I'm not a "beginning marketer". I've read 100's of books and created many successful campaigns and YES!.. I still found this book to bring a lot of value and reaffirm proven conversion techniques.

[Lastly] Seriously...don't let Chris Smith know he's on short end of the stick for this one. The price of the book is no where near the value you get from it...He might raise the price of his book if he finds out.

One person found this helpful

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Paul S. Bodine

Damn good

Reviewed in the United States on December 4, 2020

Verified Purchase

Extremely rich and meaty in actionable ideas with tolerable levels of marketer happy talk. I bought copies for my COO and COE (chief operations executor). Will read again ...

One person found this helpful

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Harminder Gill

Good Item

Reviewed in the United States on July 17, 2023

Verified Purchase

Interesting book

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Jorge

Debes de leerlo

Reviewed in Mexico on April 12, 2022

Verified Purchase

Excelente lectura para los que quieren aprender o completar sus conocimientos de las herramientas de marketing digital. Se volo la barda el autor con estos consejos, ya implemente varios y tengo mas leads.

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Trevor

Wonderful!

Reviewed in Canada on August 11, 2019

Verified Purchase

I'm only 24 pages in but already I feel like I've gotten my money worth. This book is jam-packed from the very start with tangible information you can go out and use right away. There's no filler, there's no fluff or 100 pages of a motivational pep talk. He just gives you the goods. I want to read more books like this where they actually provide you with usable tactics and knowledge.

Pau G. O'Callaghan

Malísimo.

Reviewed in Spain on May 13, 2020

Verified Purchase

Es un libro terriblemente desactualizado. Se escribió en 2016 y se pasa todo el libro revelando las maravillas de Facebook Ads y el Retargeting, algo cotidiano a día de hoy.

Además es de esos libros yankis que procuran venderte hype y emoción, pero se queda muuuuy a medio camino.

Muy mal, menuda racha llevo.

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Jens

Nützliche, gut strukturierte Liste mit Conversion Tipps

Reviewed in Germany on November 18, 2019

Verified Purchase

Offen gesagt habe ich mich zuerst schwer getan mit dem Buch.
Grund dafür ist, dass die Listen mit Tipps und Tricks auf Ressourcen basieren, die gratis im Internet verfügbar sind (der Autor gibt dies ganz offen zu und verlinkt korrekt auf diese, z.B. Ressourcen von Neil Patel zu Landingpage Design).

Nachdem ich das Buch aber jetzt mehrmals zu Rate gezogen habe, finde ich es sehr hilfreich. Das Buch konzentriert einfach in geringem Umfang (= Schnelligkeit) nützliche Tipps zu Blogs, Landingpages, Facebook Ads, Social Media Tipps usw.

Deshalb find ich die Preisleistung gut und kann das Buch empfehlen.

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mr m'colo

un bon livre

Reviewed in France on June 28, 2019

Verified Purchase

La seule partie que j'ai trouvé intéressante et la partie 4,le reste je le connaissait déja et mais bon ca reste un bon livre pour un débutant

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