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Showing 1-5 of 5 reviews(Verified Purchases). See all 19 reviews
on March 23, 2010
The Curse of the Mogul identifies step-by-step the systematic problems that result in poor shareholder returns at the world's leading media companies. Author Jonathan Knee provides a quick and inspiring read and offers six real suggestions to improve the performance of media companies. This book reinforces many beliefs I started to formulate in my head concerning the future of the media industry, particularly the thesis of content as king. The reason I find the book invaluable is that it builds a logical case study pointing out problems plaguing the media industry and attempts to offer solutions to overcome these problems.
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on April 4, 2016
For any serious media and telecom analyst. Companies mentioned: Comcast, Disney, Verizon, CBS, Liberty, Viacom, Fox etc. Well thought out.
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on May 12, 2010
As a venture investor, this book has revealed the "common sense".

When management becomes arrogant and self-centered, then the downfall will follow.

This is especially true when the barrier of entry is low and competitors can easily come in.

"The Curse of The Mogul" - for "moguls" are surrounded by people who are eager to please the "boss", inflates the boss's ego. After a while, the Mogul has been brain washed and thinks he is Midas. Then the downfall starts!
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on March 1, 2013
I eagerly read the book from cover to cover and will do it again. Insightful, smart, well-informed, wise. I wish all media management and media economics books were this good, but most of them are not.
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on February 6, 2010
I picked up this book with great anticipation, as I work in the media business and have my own thoughts about "the moguls." Sadly, this book was ultimately nothing more than frustrating. It makes the very correct point that media mergers never fulfill the analysis done to justify them. This is well worn ground, and largely true for most mergers. Indeed, the core of this conclusion about media mergers is borrowed from a somewhat dated Wall St. analyst report, not written by any of the authors. While the skeptical tone about media business rationales for various acquisitions is very healthy, this book ultimately provides insufficient hard support for this skeptical tone. I came away feeling like the conclusions reached were likely correct, but that the analysis of the book really didn't support them. Ultimately, it seemed like the author's recommendation to the media moguls was to concede that they were not running growth businesses, should not be investing capital in growth that was unlikely to materialize, and instead should be raising their dividends and returning capital to shareholders. Something that would make the shareholders scream, as the value of their investments would plummet.
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