This book does an excellent job of shifting the focus from "getting a check" to "getting to the core values" of the donor.
Individual fundraisers and organizations that understand Larry's eight insights will be able to benefit from relationships that are deeper and more committed to the success of the organization. Insights like... "Fundraising that is sustainable, even expandable, isn't really about money. It's about building partnerships between your organization and its donors, partnerships that are built upon mutually beneficial goals."
I recommend this book to anyone who wants to approach fundraising and donor relations in a new way that will increase personal job satisfaction and impact on the organization.