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No Longer the Future of Music
on February 23, 2015
The Future of Music is a book full of interesting ideas and well-thought out scenarios about how the music industry is changing, but because of the way it is all presented, it is easy to miss on some of the most important concepts and ideas that author David Kusek is trying to point out.
I enjoyed how right of the gate Kusek portrayed an ordinary day in the year 2015, which at the time this book was written, considered way into the future. The scary part is, most of what he portrayed was actually pretty close to what is actually going on. The average person will, "...put on your new eyeglasses, which contain a networked audio headset, letting tiny earbuds slip into your ears" (Kusek, 1). Unfortunately, the entirety of the book reads like a list with no emotion put into it, with him going from point A to B to C.
I am currently undergoing an ethnography project, which is a qualitative study of a certain culture in society. This book gave me new ways to see how musicians are changing the business. He sums it up perfectly when he says, "Content is king, the customer is King Kong, and service is Godzilla" (Kusek 92). However, since it was written so long ago (2005), the main points are difficult to keep with me since the game has drastically changed.
The Future of Music is a great read for anyone who wants to jump into the ever changing industry of music, but also lacks certain momentum to keep the ideas naturally flowing.