I first read this when I was in 6th grade. My Dad gave me the book. Although I didn't read it on schedule like it says, I did make an attempt even back then and I really believe it made a big difference in how I interact with customers and people in general today. I've had a number of different employers over the years tell me that my customer service skills are excellent and seem ingrained in my psyche. Customer service is not something that everyone is good at, but the core skills of patience, listening, controlling emotion, laughing at ridiculous and rude customers (not in front of them obviously), are all traits that can be attributed back to what the scrolls teach and are traits that are common among people who have good customer service skills.
Two scrolls in particular really have helped me over the years, Greet this day with love in your heart and If you persist you will succeed. Greeting people with love has helped me tremendously in dealing with crabby, unruly customers. When I say I love you, in my head, even though sometimes it is hard to do, it keeps me grounded and able to listen to the rants of the customer but not take them personally and also helps me to look at the situation from their side.
My father used to buy this book by the case load (he literally bought over 20 cases) and hand them out to people telling them that if they read the book and follow the scrolls that their life will be changed forever. The repetition in reading the scrolls is key. I've read them so many times now that the principals just come naturally now and I find myself automatically responding to situations almost exactly like the scrolls say.
Some people say that they don't work in the sales field and so the book isn't relevant. In my opinion, this book is relevant to everyone, regardless of your career. Practically every situation, work, family, friends, etc you are selling something. Whether it's selling an idea, convincing a friend, spouse or child to do something, negotiating, interviewing for a job, etc. This is a book on how to live your life in general, not just how to be a better salesman.
You will not regret buying this book even if you just read it once. BUT if you can find the time and make it a habit to read the book as it instructs, your life will be changed forever.
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