Top positive review
7 people found this helpful
Must read for investors and brokers alike
on April 21, 2010
The author has developed an approach to investing that is HIP: human impact + profit. Which means that you, as an investor, can make informed decisions, based on defined criteria, about investing in companies that demonstrate social responsibility and MAKE A PROFIT at the same time. There are already funds out there that invest in socially-responsible companies, but they aren't always successful in terms of making money.
This book is a slow read, because it's very dense with a lot of information, facts, figures, and charts. I suggest you take the time to absorb it. You may be surprised at the companies that are named as good ones, like Walmart and Starbucks, which many people like to denigrate. The choice of Toyota, however, may have to be revised for the next edition.
What really strikes me is how positive the author is about investing as a force for good in the world. It's an optimistc message, which seems especially needed now in the present economic climate.
After reading this book, I want to recommend it to everyone I know.