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Showing 1-10 of 78 reviews(Verified Purchases). See all 207 reviews
on November 24, 2016
Not a long book to read but it does present some innovative ideas about how you see yourself and how you apply that image to your image. Chris is a deep thinker. Here he shares some of his ideas about how to focus your energies for success in business. Of course I listen to so much of his material for free via his podcasts that I would buy just about anything he puts out. It's the right thing to do.
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on March 29, 2015
A bit complex and lenghty sometimes, but great advices
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on November 29, 2014
New York Times bestselling authors, Chris Brogan and Julien Smith, provide an excellent overview of how to captivate social media audiences and create trust around your content ideas in their book, The Impact Equation. The timing of this book fits the post-social boom era where social media marketers now need to regroup around behavioral strategies for getting your ideas to resonate across channels while creating a following in the process. This book, in other words, is more about conversational strategies and ideas for content than social technology strategies.

In this unique approach to covering the basics of content marketing, the two authors tap into the behavioral skills required to get on your audience’s radar; get your point across; open an avenue for greater exposure; and then get them to see you as themselves. But they do it in a fun way and convincing way that appeals to our natural tendencies to socialize.

The book, in my opinion, qualifies academically as a supplementary reading for undergraduate level courses. The recommendation is based on the following:

1) Using their acronym C-R-E-A-T-E (contrast, reach, exposure, articulate, trust and echo), the authors tackle the challenge of social audience building and content engagement through psychological metaphors often using well known celebrity examples. C for Contrasting, for example, covers the full spectrum of awareness and idea strategies covered in most content marketing texts. The A for Articulation then covers many examples where ideas resonate or fall flat based on how simple a story is told.

2) The social media background and popularity of both authors as experienced bloggers adds credibility to their success claims.

3) Examples are provided throughout the book of well known cases using their C-R-E-A-T-E formula. The examples sometimes lead to a “fill in the blanks” exercise for the reader as well.

4) The book is well organized around a typical social media marketing curriculum. The authors roll out their formula for idea generation. They then advance to audience and exposure building. Finally, they lay out a case for social platform activation where audiences can judge your content and unique ideas for suitability and trustworthiness. Though less clinical in style to typical text books, the topics are introduced in a sequence consistent with the steps taken in a typical content strategy plan.

5) The books is exceptionally entertaining.
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on March 29, 2014
maybe its good but not for me. It was either too obvious or to complicated and i just lost interest, others seem to like it though
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on March 3, 2014
Borrowing a term from the authors, I strongly suggest you read this book before you start building your business, platform, or career. The story telling style makes this book immensely readable. You begin to feel that Chris and Julien are in your living room, sitting in front of the fireplace for a chat.

Build before the need makes perfect sense - and a critical element of career management but few of us think this way. The authors adroitly manage to weave and connect Rebecca Black, Paulo Coelho and Deadmou5 to discuss reach, echo and articulation. These stories alone, should make you want to read this book.

I particularly enjoyed, "value capture" or when to extract value, something every consultant or entrepreneur grapples with. The Impact Equation is an enjoyable read, filled with rich insights and engaging conversations. You don't need another marketing class, you only need to read this book.
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on November 29, 2013
Repetitive nostrums that don't add up to much real advice. Completely lacking in specifics. The authors are just making noise.
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on June 19, 2013
Brogan and Smith are brilliance. They share their insight and push everyone to move forward in every way they can. Pick this up, quick, easy read chock-full of tons of useful info!
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on June 19, 2013
A must read for all those planning to have a presence online. No quick tips or tricks. But, very good ideas to consider while building your platform.. Do pick it up..
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on May 13, 2013
Half of the book is well written and really informative. The other half is full of (at least for me) useless examples and not much content. The impact equation could be resumed to just that. A simple equation.
This book could be shorten to one page / each "term" of the equation.

My opinion.
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on April 19, 2013
Impact = Contrast X (Reach + Exposure + Articulation + Trust + Echo)

I was really looking forward to this book. Written by the authors of "trust agents". A book that was ahead of its time.

It started well. The equations is top notch (and common sense). And that is the point. The whole book is common sense.

* Delight your customers (duh!)
* Emotion supersedes ratio (duh!)
* Gaming is creeping into business culture (duh!)
* Friction is suicide (duh!)
* Stories need to resonate (duh!)
* Ideas attempt to replicate and are called a meme (really?)
* Human are pattern recognition machines
* Write as if you are talking to a 6 year old (duh!)
* Copywriting is an essential skill (yep!)
* Reach is almost never built quickly (really?)
* The only metric: "who takes action when I ask?" (!!)
* A network is different than a community (duh!)

I made the mistake of reading this book as I was reading Brian Solis "What is the future of business". Now that is a book that will make you think.

Of course I am being very unfair. If you want all that common sense in a bundle and you want to start making an impact online, this book could be for you. You don't need to read "Engage", "Emotionomics", "Launch", "Reality is broken", "Resonate", "Tipping point" and a few more.

If you want to know how behave online, how to stand out (=contrast), how to create reach, exposure, articulation and echo (quality content, engagement and being helpful), this book is for you. Checked other reviews. Most of them are very positive.

Imagine being in a village. It takes time to build trust. Do you ask people you have never met for a favour? How helpful are you?

All "normal" rules apply. Common sense. And the real lesson; the only metric: "who takes action when I ask?" In your home village or online.
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