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The Networked Nonprofit: Connecting with Social Media to Drive Change Paperback – June 28, 2010

by Beth Kanter (Author), Allison Fine (Author), Randi Zuckerberg (Foreword)
4.3 4.3 out of 5 stars 79 ratings
See all formats and editions
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The Networked Nonprofit Connecting with Social Media to Drive Change

This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.

"The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities."
―Diana Aviv, president and CEO, Independent Sector

"The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens."
―Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations

"The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."'
―Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation

"A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks."
―Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell

"This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission."
―Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network

"Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world."
―Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc.

"URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing."
―Seth Godin

Register at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.

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  1. Print length
    224 pages
  2. Language
    English
  3. Publisher
    Jossey-Bass
  4. Publication date
    June 28, 2010
  5. Dimensions
    7 x 0.5 x 9.1 inches
  6. ISBN-10
    0470547979
  7. ISBN-13
    978-0470547977
  8. See all details
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Editorial Reviews

Review

"A compelling book on how nonprofits can effectively utilize social media to help organizations to grow, change, and succeed. With deep knowledge and experience, the authors use narrative and examples to show how nonprofits can become networked and also engage people in shaping and sharing their work." (FastCompany.com, August 2010)

"Kanter and Fine have been experimenting with social media for years. They have worked with numerous nonprofits to learn how networked organizations operate and to educate others to the benefits of social media within a context of social change" (About.com, July 26, 2010)

From the Inside Flap

The Networked Nonprofit Connecting with Social Media to Drive Change

This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.

"The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities."
—Diana Aviv, president and CEO, Independent Sector

"The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens."
—Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations

"The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."'
—Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation

"A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks."
—Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell

"This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission."
—Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network

"Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world."
—Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc.

"URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing."
—Seth Godin

Register at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.

Product details

  • Publisher ‏ : ‎ Jossey-Bass; 1st edition (June 28, 2010)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 0470547979
  • ISBN-13 ‏ : ‎ 978-0470547977
  • Item Weight ‏ : ‎ 13.6 ounces
  • Dimensions ‏ : ‎ 7 x 0.5 x 9.1 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 79 ratings

About the author

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Beth Kanter

Beth Kanter

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Beth Kanter is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits. Beth has over 30 years working in the nonprofit sector in technology, training, capacity building, evaluation, fundraising, and marketing. Beth is an internationally recognized trainer who has developed and implemented effective sector capacity building programs that help organizations integrate social media, network building, and relationship marketing best practices. Beth is an expert in facilitating online and offline peer learning, curriculum development based on traditional adult learning theory, and other instructional approaches. She has trained thousands of nonprofits around the world.

She co-authored the book titled “The Networked Nonprofit” with Allison Fine published by J Wiley in 2010 that introduced the nonprofit field to a new way of working in an age of connected networks. Her second book, Measuring the Networked Nonprofit, with Co-Author KD Paine, was published in October, 2012 and awarded the Terry McAdam Nonprofit Book Award for 2013. Both books have reached #1 on the list of nonprofit books on Amazon and used in college courses around the world.

She was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week’s “Voices of Innovation for Social Media.” She is Visiting Scholar for Social Media and Nonprofits for the David and Lucile Packard Foundation in 2009-2013. She was a Society of New Communications Research Fellow for 2010.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
We don’t use a simple average to calculate the overall star rating and percentage breakdown by star. Our system gives more weight to certain factors—including how recent the review is and if the reviewer bought it on Amazon. Learn more
79 global ratings

Top reviews from the United States

Marc C M van Bree
5.0 out of 5 stars A good, non-hippie talk, strategy framework for nonprofits
Reviewed in the United States on July 13, 2010
Verified Purchase
I've been an avid fan of Beth Kanter's blog for the past few years. It might come as no surprise that I pre-ordered her, and co-author Allison Fine's, book The Networked Nonprofit. And if you're a reader of their blogs, it might also come as no surprise that the book fully lived up to its great expectations.

It doesn't have the common "social media hippie" talk. You know, the long-haired, world-peace-wishing, tree-hugging, social-media-is-going-to-solve-all-your-problems-and-here-are-the-tools-to-do-it talk.

Good social media books talk less about the tools and more about the concepts and frameworks. That's what I loved about Flip the Funnel, and that's what I loved about The Networked Nonprofit. Both define and lay out a framework in which you can apply your own strategy.

Sometimes it looks as if the authors are treading the hippie-talk territory. I think this is unavoidable. It's because nonprofits have been used to doing things in a particular way and a different approach might seem like a fairy tale at times. But the authors never end up actually sounding like our long-haired friends. Many positive, world-peace-wishing, elements are backed up with organizational structure research outside, and predating, the social media realm, and they are often balanced with real-world pitfalls to look out for.

Although the authors provide a core framework, the book is chock full of examples and practical, how-to information. Reading the book will help you answer all those "I'm scared of social media" questions. The reflection questions at the end of each chapter are particularly helpful for a nonprofit manager building a social media strategy.

The book is a fast read, but you'll keep it as source to reference. In that sense, it's a perfect (hand)book for nonprofit managers that are looking to increase the impact of their organization's mission statement in a connected world. I am going to be rereading it, and using it, in the months ahead.
One person found this helpful
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Tobi
4.0 out of 5 stars Book Report: The Networked Nonprofit
Reviewed in the United States on October 27, 2010
Verified Purchase
Posted on Tobi's Nonprofit Management Blog ([...]) October 21, 2010

If you're wondering whether social media is just a fad, getting ready to dip your toe into the proverbial pool, or you've already taken the plunge and aren't getting results you hoped for, this book is for you.

Beth Kanter and Allison Fine, two leaders in nonprofit technology circles, recently published The Networked Nonprofit: Connecting with Social Media to Drive Change. The book is split into two sections -- the first covering what it means to be a networked nonprofit and the second offers tips and case studies of how to work in a networked way.

Why It's a Good Read

Here are two reasons to spend a weekend on the couch reading -- one, because there aren't many good books out there that address nonprofit management needs beyond the basic level. This book is a refreshing change. More important, though, are Kanter and Fine's critical connections between the use of social media and the daunting challenges our sector faces in an evolving world. We are witnessing a sea change in the way leading organizations engage the public in solving societal problems.

If you're looking for a step-by-step guide on how to set up a Facebook page, this isn't it. Although it's chock full of tips, advice, and case studies, the book is more intriguing as a treatise on where we find ourselves today and where we need to head in the future.

Four Big Ideas from the Book

"Networked nonprofits are easy for outsiders to get in and insiders to get out." -- This goes beyond breaking down internal silos and sharing your annual report on a website. They point to a level of transparency and organizational "porousness" that is revolutionary. Trust me. It will give you pause.

"Nonprofits and the people within them have too much to do because they try to do too much as stand-alone organizations." -- Kanter and Fine assert that organizations, whether they realize it or not, are part of a larger ecosystem of individuals and groups at work. The coordination of this larger network is what is needed to tackle the complex issues we face today. Moreover, people aren't asking for our permission. They'll continue the work, with or without our support.

"Social media is a contact sport, not a spectator sport." -- Some organizations are already on the bandwagon, but they still use social media the same old way -- to send one-way information blasts. Two-way conversation is the key that unlocks the gate of engagement.

"There is no one-size-fits-all friendship." -- Social media tools don't create relationships, people do. And, it's appropriate to ask for different things at different levels of a relationship. Kanter and Fine share a model called the Ladder of Engagement. It's a helpful way to look at how to deepen support and resources, whether you need volunteers, donations, or both.

Finally, the book also includes reflection questions at the end of each chapter. If you are expecting resistance to social media at the office, these questions might help get the conversation started in a meaningful way.

As a footnote, I'm hoping that when the second edition is published, they'll add an entire chapter on program evaluation using networks. Right now I'm helping develop a performance improvement system. It makes me wonder. Who's using social media to involve stakeholders in program evaluation and how? Can social media help us make program improvements in a truly authentic and participatory way? Once we understand what we need to change, how can we continue to engage our network in supporting the transformation?
4 people found this helpful
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Bekah
5.0 out of 5 stars Excellent resource for students/non-profits/activists & advocates alike!
Reviewed in the United States on March 12, 2015
Verified Purchase
I bought "The Networked Nonprofit" for a class on Activism and Social Media and it has proven to be an invaluable resource!
I highly recommend it for college students interested in learning strategies for using social media as a tool in their personal and professional lives, both as activists/advocates and as individuals.
The layout and language of the book are super accessible, and all of the information is broken down into bite-sized chunks. My professor recommends the book to nonprofits she works with in Washington, DC on a regular basis. The book is a few years old, but all of its information remains highly relevant and applicable to life and non-profit/advocacy work in 2015.
If you're looking to better understand social media as a tool for furthering your social justice/professional interests, this is the book for you.
I would even recommend the book for those interested in for-profit work, as the lessons and knowledge are universal!
2 people found this helpful
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Top reviews from other countries

Amazon Customer
5.0 out of 5 stars Get it.
Reviewed in Canada on August 29, 2016
Verified Purchase
A really great read about the specific needs of non-profits when they are thinking about getting the most out of social media. Very thorough, full of interesting ideas and some really good, real life examples! Covers a wide range of things to consider when looking at how social media might help a non-profit to change the world.
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Dave C
5.0 out of 5 stars The best state of play - for now!
Reviewed in the United Kingdom on September 23, 2010
Verified Purchase
You should buy this if you run a non-profit and want to make the most of social media and social networking. Indeed, if you run any kind of enterprise this book will give you great understanding about the possibilities social networking can offer. Highly recommended as the best current 'state of play' book around on the topic and really easy to read. Doesn't just tell you what platforms are around but delves deeply into the cultural and attitudinal changes necessary to truly make the most. Kindle version is fine. No glitches whatever.
6 people found this helpful
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