Top critical review
3 people found this helpful
good for beginners, little higher level analysis on sustainable marketing
on November 15, 2013
I bought the book after reading the excellent reviews written about the book. I have to say Ottman is great in marketing the book and her name. The book is easy to read as it is written in a language as if she is giving a presentation, so yes very easy to follow. But I found the book having a few main messages presented in 10 different ways. At a certain point you also get tired of - the 10 rules of this and the seven rules of that and the 11 rules of the other. As all the sets of rules have the same messages. All case studies which are probably 60% of the content of the book are mainly US, so difficult to relate to Europeans let alone other audience. I would have much preferred that Ottman takes a broader perspective and looks at not only green issues but sustainable marketing. All in all I would say as add up to the New rules of green marketing: green marketing out, sustainable marketing in.