Top critical review
6 people found this helpful
on November 10, 2012
If you're looking for a book that will unveil the secrecy shroud behind Apple's mega-successful products, prepare to be disappointed.
The book largely deals with the life of a somewhat successful Apple sales guy. The first half tells in overlong details each and every step he made in selling Apple products from a salesman's point of view, and it was mostly around the pre-Jobs' return era. We were never really given a reason why we should care about his life and work, and it gets tedious and repetitive quickly.
Things get mildly interesting in the last third, touching Apple's internal company politics between its higher-ups and lower divisions, but in the end the book still came out as a bitter tell-all from an employee that has worked so hard for his employers but in the end got shuffled as the company's business evolved. Except that it's not even a tell-all, as he's bound by his non-disclosure agreements.