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Why Email Marketing Needs a Rebel's Guide
on September 27, 2012
I'm not big on full-throated endorsements but if your business has anything to do with email marketing (if it doesn't that's another issue altogether) there's something in The Rebel's Guide to Email Marketing for you. Whether you're a marketing VP or coordinator, a copywriter or designer, you'll find nuggets of intel that will leave your copy of the book broken-spined and dog-eared.
I also have to give Waldow and Falls props for how they close the book as well. First, they poll four venerable email experts on the future of the channel. Next, taking Nike's advice to "Just Do It" a step further, Rebel's Guide leaves you with an actionable four-step list (with due dates!) for you to kickstart your email program.
Like a true manual, The Rebel's Guide will serve as a continuing resource not simply by telling you what you should and shouldn't do with your email marketing campaigns. Rather it provides the frameworks you can make your own and reminds you that only by testing with your audience will you know for certain. Take to heart the book's golden rule -- best practices are practices tht work best for your subscribers. This is valuable advice for email marketing and beyond.
How are you using email in your marketing mix? If you need to shake things up, look no further than The Rebel's Guide to Email Marketing.
You can read my full review here: [...]