Customer Reviews: The Referral Engine: Teaching Your Business to Market Itself
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Showing 1-5 of 5 reviews(2 star). Show all reviews
on February 1, 2011
I was so excited to get this book that I bought the Kindle version rather than waiting for a physical copy (and I actually LOVE the feel of books). I was very disappointed, particularly because it had gotten such great reviews here. The information was extremely basic -- maybe there are people out there at the very beginning stages of thinking about referrals, and this book might be useful for them. But then it should say so! I found very little that I could take away, and nothing that I hadn't heard of or thought about before.

I haven't read any of the author's other books, but I have heard of duct work marketing, which gave him some measure of credibility with me. I don't think he lived up to my faith in him at all. His heart didn't seem to be in this. He talks about giving value and our best work, but I just can't believe this was his best effort. He couldn't have reached the level of credibility he has by consistently giving such mediocre work.

I don't like to bash other writers, and I don't think that's what I'm doing here. I just would have liked to have known this book was so elementary, and so . . . lackluster.
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on October 29, 2014
Unfortunately, it's been used before ... the idea/concept of forcing your business to generate leads automatically through Word-of-Mouth (a book I highly recommend, BTW). At first, I thought the author might have a different slant on it. The book just did not hold my interest past the first few chapters.
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on February 20, 2014
To be honest, it's been awhile since I tried to read this book so I can't remember the exact details, but I didn't even finish the book. As a somewhat experienced business owner, I was looking for tips to improve business. Some of the stuff was common sense, a little bit of it was helpful, and a lot of it was fluff. I remember thinking this book was unbelievably cheesy and I threw it away (which I don't often do). I think if you want to improve your marketing, it's a lot better to find a mentor for advice on how they were successful. No offense to the author, but I just don't remember finding anything in the book that made it worth the buy.
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on September 28, 2011
The Referral Engine contains very little useful or surprising information. Presumably, any reader would already have figured out that referrals are a good thing, which is why the reader bought the book in the first place. Even so, the author spends a long, long time rambling on about how important referrals can be. I didn't find a useful tip on actually generating referrals until page 104 -- everything before that was vague or common sense. He has some interesting things about blogging and referrals, but really if you are looking for a how-to book this really won't satisfy. You can find more book reviews by me by searching for ''goldenrulecomics'' on
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Just OK
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