- Audible Audio Edition
- Listening Length: 5 hours and 41 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: HarperAudio
- Audible.com Release Date: June 28, 2011
- Whispersync for Voice: Ready
- Language: English
- ASIN: B0058FJKTY
- Amazon Best Sellers Rank:
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The Thank You Economy Audiobook – Unabridged
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Vaynerchuk is a "born" leader in my opinion. He just has "it". What is "it"? It's that passion and talent that great leaders have. In professional football, guys like Bill Parcells, and Bill Belichick have "it". The Harbaugh brothers also appear to have "it". Coaches like these, are able to build winning programs and teams, while others never come close to the results that these guys achieve.
Vaynerchuk was able to turn a mom and pop liquor store into a $55-$60 million dollar operation. He now runs VaynerMedia, which appears to be growing faster than Jack's beanstalk. In his book, The Thank You Economy, Vaynerchuk discusses why differentiation and fantastic customer service, are critical for success in today's marketplace.
Vaynerchuk also cautions about the dangers of being reactionary, and complacent. He gives some good examples like Borders deciding to let Amazon take the risks affiliated with ebook, and online retailing. Borders' conservative approach, however, didn't work.
According to the author, large companies especially, are often cautious by nature, but Vaynerchuk says that this approach is dangerous in the social media age. The Internet has changed the rules of business. In the past, big companies could ignore the occasionally dissatisfied customer, but social media has given a voice to even the smallest of customers. They now have more leverage, and using Vaynerchuk's words, "social media is word of mouth on steroids."
If people are dissatisfied with services they received from a company, they can now go online, and communicate with thousands, or even millions in a matter of seconds. Conversely, if they want to buy a product, consumers can quickly ask some of their online friends for recommendations.
Vaynerchuk is absolutely right in my opinion. Look at how the Real Estate industry has changed as a result of the Internet. Wanted to buy a house in 1979? Back then, it was call your agent, he/she will show you some homes, and that was pretty much it. Today, people first go to the web to search properties before they contact an agent.
Customer expectations have also changed. The first real estate web sites, for example, were often nothing more than online brochures. Today, however, there are virtual tours, online market analysis and mortgage calculator tools, Active Rain blogs, social media links, and more.
Agents refusing to respond to changes in technology risk being passed over by realtors willing to meet consumer's online demands. If a realtor refuses to get a Facebook page, will he'she be run out of business? Probably not, but he/she may lose out on a lot of listings and sales opportunities when electing to bypass online tools demanded in the marketplace today.
Bottom line, anyone in real estate, or any other business, would probably benefit from reading Vaynerchuk's book. It's big picture oriented, and makes a persuasive case regarding what is necessary to be be successful in business today.