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on May 3, 2013
David Byrd is an amazing man, coach and mentor. I am lucky to have him working with my company (Nerium International) and lucky that the company recognizes and pays for this kind of high level coaching for its people.

David Byrd is all about next level leadership and our natural human instinct to seek comfort (illusion) in staying the same. This short but powerful book is a must read for the head of any company and for anyone wanting to continue to grow as a person and as a leader.
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on August 9, 2013
A good book with a strong message but the essence is said and done in the first chapter. Regretfully chapter two is the tipping point and not in a better direction. Still worth four stars for all that and worth the outlay. Just don't expect too much more after you've got the message.
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on August 7, 2015
Must read and read often. Great for bullet points while you read. Broken down specifics are manageable and leaves room for creativity.
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on August 26, 2016
Great book
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on June 28, 2015
David Byrd always hits you between the eye!! Love the book and becoming a better leader.
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