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This book is painful to read...don't know if I'll be able to finish it
on January 1, 2017
This book is long and wordy and doesn’t really contain very useful content thus far (I’m 123 pages in.) It’s one of those books that you hope will contain something substantive but ends up being a jumble of conventional wisdom, feel-good quotes, and success anecdotes all painfully crammed into 8 categories all starting with the letter C. The forced organization results in a rambling, unclear diatribe that doesn’t identify a clear path required to build trust or lead your organization to higher trust levels.
It feels like David Horsager dispenses advice on trust similar to the old town doctor who, having done some research many years ago, is now spending precious little time staying abreast of current research but continues to spread his now proven obsolete wisdom on his unquestioning patients. David’s book is constantly attempting to generate traffic for his website with teasers for additional information all the while being unable to succinctly describe the steps required to build trust… in over 300 pages!
As I read it I’m asking myself how much he paid for the various endorsements that adorn the dust cover. Waste of time.