Top positive review
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A fun introduction to (or expansion upon) behavioral economics
on November 19, 2013
If you liked "Freakonomics" and its sequel, you will love this book. Behavioral economics is a fascinating field, and the authors here break down their findings in a very readable, accessible way. Their field experiments are creative and even grandiose, and the results can be very surprising. I particularly liked the way they approached the problem of women's inequality in the workplace and explored potential ways of improving educational outcomes. Their discoveries about incentives and how they can work for or against the organization that is trying to implement them make for a very entertaining and educational read. I wish more people in public policy thought the way the authors do. Gneezy and List present some very precise, data-backed ideas for addressing social problems, and in an era of government budget-cutting, we need that kind of approach. Ideals are all well and good, but the data tell the story, and the authors present quite a convincing case for their way of thinking.