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There is No B2B or B2C: It's Human to Human: #H2H by [Kramer, Bryan]
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There is No B2B or B2C: It's Human to Human: #H2H Kindle Edition with Audio/Video

4.7 out of 5 stars 33 customer reviews

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Product Details

  • File Size: 60049 KB
  • Print Length: 68 pages
  • Publisher: PureMatter (February 13, 2014)
  • Publication Date: February 13, 2014
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00IFURF9Q
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #412,666 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

By Kare Anderson VINE VOICE on February 24, 2014
Format: Kindle Edition with Audio/Video
Bryan Kramer struck a chord when he first spoke on stage about the vital need for companies to recognize that it always comes down to a human to human connection for companies to survive and thrive and, in the insights in these video excerpts from his interviews with business thought leaders vividly demonstrates that this notion is spreading. Companies must clearly articulate and demonstrate what they stand for and prove it in how they engage with people inside and outside the firm.

Kramer says, "Near mass adoption of social media has put a magnifying glass on business. It used to be that brands sell more by pushing out a one-way conversation to their market. But now that social has enables countless global and public conversations, most brands are still struggling to express their distinctive voice and in figuring out how to engage in conversations with their key stakeholders instead of talking at them. In fact, many so-called social conversations are still thinly disguised sales pitches."

Companies are feeling three overlapping kinds of social fear, according to Kramer:

" • Fear of not using social media so they haphazardly jump in without a plan
or employees guidelines and rules.

• Fear of saying something wrong and getting criticizes so they don’t take part at all.

• Fear of candid feedback so they stick with one-way 'conversations' when they use social channels."

Also, he wrote, "I recently got to interview Jonathan Becher, CMO of SAP, on the topic of Social Business. He believes that Marketing has always been the glue in a company. But future marketing and future PR are two sides of the same coin. 'Social forces companies to break down internal barriers.
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Format: Kindle Edition with Audio/Video Verified Purchase
Bryan Kramer is a thought leader in social marketing. He does a great job in this book of showing why he is on the cutting edge in this quickly changing field, and why what he has dubbed H2H is the next step. There is a lot here for social marketers, for sure, but also for everyone in their personal and business lives. H2H is a concept for all of us, in almost any situation. Taking advantage of the e-book technology, his insights are reinforced with excellent but all-too-short video clips taken from recent interviews with other authors and leaders in the field. I really liked the discussion on "delightful disruption," which of course is the secret to progress and success in a lot of areas.

In a phrase from the book itself, Bryan Kramer's ideas definitely are "crowd-worthy," and are sure to spark future success in the use of social media.
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Format: Kindle Edition with Audio/Video Verified Purchase
I really enjoyed reading this book. It was applicable to me personally as a non-business person. Loved the videos. They really helped to explain the writing and commentary. Thank you for writing something with which many can connect, I believe!
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Format: Kindle Edition with Audio/Video
Length: 3:41 Mins
In the spirit of the book "Human to Human" I decided to create a video to review the book. Stick around past my main review for some "authenticity".
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Format: Kindle Edition with Audio/Video Verified Purchase
This book really did change my career life. I live in Northern Canada. I first heard about your book through the podcast on [...] with @mikestelzner. I work in health care. We are very slowly getting into the social media world. However, this past year I have taken it upon myself to submerse myself in the social media marketing world.

It has been challenging to say the lest. Working with people is what I have been doing all my professional life. So, I get the Human to Human world. #H2H. This allows me to explain the social media world so that people in the health care world can understand how we can expand our engagement to the online world.

I love when you talk about going back to where we know what the customers want. Back in the day when my grandparents had a store and they knew their customers. What they liked, where they lived and the list goes on.

I wish I was attending the social marketing world 2014 to learn more from you. I am doing the virtual ticket. I really wish I could give you a non-virtual HUG. You helped me marry the two worlds that I am passionate about Social Media and Health Care Promotion. Thank you so much from Canada. @fundybaysocial I look forward to learning from you in the future. Best of luck :)
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Format: Kindle Edition with Audio/Video Verified Purchase
Although it's written with marketing in mind, this book can really be applied to many types of relationships. What he's teaching here is communication. Instead of applying it to social communication or business communications or selling a business product, I found myself thinking how I can apply what he's saying to managing the people I supervise; to get them enthusiastic and engaged in change. He has a simple, easy conversational style of writing that's makes his book very readable.
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Format: Paperback
In his new e-book There is No B2B or B2C: It’s Human to Human: #H2H my good friend Bryan Kramer gives some wise advice to brands: “I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.” I love that statement because it so perfectly reminds us that in the midst of all of our increasingly complex digital sophistication, making the human connection is more important than anything else. Because of the power of social to inform and educate consumers, companies need to be a part of the social scape, and that’s means functioning in the world on a human to human scale. They can no longer afford to hide behind a logo. They have to converse with their market and above all, listen.

This means radical changes in the way companies operate. Top down doesn’t work anymore. When your customers are reaching out to you via social with a problem, they aren’t happy with standard responses. They want to hear from a warm body at your company who has their finger on the problem and who will do everything in their power to make it right as soon as possible. This kind of response can be what Bryan calls a “shining moment,” turning a dissatisfied customer into a fan and a fan into a raving fan. To carry this off, however, companies are going to have to empower their employees with social so that those who are close to the problem can interact with customers. Companies likeDynamicSignal are providing easy to use platforms that make empowering employees as advocates simple. I know, it’s scary, but it’s beneficial too. Brands who embrace social to crowdsource and to form one-on-one relationships are going to be more flexible, stronger players and ultimately winners in the market place.
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