- File Size: 60049 KB
- Print Length: 68 pages
- Publisher: PureMatter (February 13, 2014)
- Publication Date: February 13, 2014
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00IFURF9Q
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #412,666 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
|Digital List Price:||$4.99|
|Print List Price:||$12.99|
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There is No B2B or B2C: It's Human to Human: #H2H Kindle Edition with Audio/Video
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|Length: 68 pages||Word Wise: Enabled||Optimized for larger screens|
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Top Customer Reviews
Kramer says, "Near mass adoption of social media has put a magnifying glass on business. It used to be that brands sell more by pushing out a one-way conversation to their market. But now that social has enables countless global and public conversations, most brands are still struggling to express their distinctive voice and in figuring out how to engage in conversations with their key stakeholders instead of talking at them. In fact, many so-called social conversations are still thinly disguised sales pitches."
Companies are feeling three overlapping kinds of social fear, according to Kramer:
" • Fear of not using social media so they haphazardly jump in without a plan
or employees guidelines and rules.
• Fear of saying something wrong and getting criticizes so they don’t take part at all.
• Fear of candid feedback so they stick with one-way 'conversations' when they use social channels."
Also, he wrote, "I recently got to interview Jonathan Becher, CMO of SAP, on the topic of Social Business. He believes that Marketing has always been the glue in a company. But future marketing and future PR are two sides of the same coin. 'Social forces companies to break down internal barriers.Read more ›
In a phrase from the book itself, Bryan Kramer's ideas definitely are "crowd-worthy," and are sure to spark future success in the use of social media.
|Length: 3:41 Mins|
It has been challenging to say the lest. Working with people is what I have been doing all my professional life. So, I get the Human to Human world. #H2H. This allows me to explain the social media world so that people in the health care world can understand how we can expand our engagement to the online world.
I love when you talk about going back to where we know what the customers want. Back in the day when my grandparents had a store and they knew their customers. What they liked, where they lived and the list goes on.
I wish I was attending the social marketing world 2014 to learn more from you. I am doing the virtual ticket. I really wish I could give you a non-virtual HUG. You helped me marry the two worlds that I am passionate about Social Media and Health Care Promotion. Thank you so much from Canada. @fundybaysocial I look forward to learning from you in the future. Best of luck :)
This means radical changes in the way companies operate. Top down doesn’t work anymore. When your customers are reaching out to you via social with a problem, they aren’t happy with standard responses. They want to hear from a warm body at your company who has their finger on the problem and who will do everything in their power to make it right as soon as possible. This kind of response can be what Bryan calls a “shining moment,” turning a dissatisfied customer into a fan and a fan into a raving fan. To carry this off, however, companies are going to have to empower their employees with social so that those who are close to the problem can interact with customers. Companies likeDynamicSignal are providing easy to use platforms that make empowering employees as advocates simple. I know, it’s scary, but it’s beneficial too. Brands who embrace social to crowdsource and to form one-on-one relationships are going to be more flexible, stronger players and ultimately winners in the market place.Read more ›
Most Recent Customer Reviews
Some pretty basic stuff in this book. Probably most valued by robots, Vulcans, and other beings without emotions. Not recommended.Published 4 months ago by Harold Mckee
I had the pleasure of seeing Bryan Kramer speak at a recent marketing leadership summit I attended, and he gave a fantastic presentation keynote to kick off the event. Read morePublished 4 months ago by William F. Aicher - Author
An essential read not only for Social Media professionals but for any digital marketer.Published 8 months ago by SurryElle
Bryan Kramer hits upon the central question for business in our time: Will marketers allow their work to become distant and automated, or will they use the new tools of digital... Read morePublished 16 months ago by Jonathan Cook
Fantastic. Honestly, I get so tired of trying to explain how building these relationships is important. Read morePublished 21 months ago by Gwynn
Such an excellent read. It was short, concise and filled with revelation for all marketers and business leaders. Read morePublished on July 7, 2014 by Michael Brito
The material was too sparse. The writing and delivery was boring, good thing that the book is a small book.Published on May 13, 2014 by Amazon Customer
Bryan did a great job on this book.
Thank you so much for sharing your insights and those if your very influential friends.