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They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer Hardcover – January 17, 2017

4.8 out of 5 stars 163 ratings

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Editorial Reviews

From the Inside Flap

They Ask, You Answer shows you how much today's buyers have changed, and how you must evolve your sales and marketing if you want to reach them. If you're ready to become the most trusted voice within your industry, and need a roadmap, then They Ask, You Answer can revolutionize your business. Marcus Sheridan knows, because he did it with his own small business—and created the #1 ranked website in his industry.

The story of how Marcus Sheridan saved his swimming pool company—River Pools and Spas—from the economic collapse of 2008 has been featured in multiple books, publications, and talks around the world, and today River Pools and Spas is one of the largest builders in the country.

The core reason Marcus's company was able to achieve so much success came down to an incredibly simple, yet powerful transformational business approach—They Ask, You Answer.

By becoming the "Wikipedia" of pools, Marcus showed just how much impact honest, transparent content can have on today's buyer and ultimately alter the sales process for good. With this success, Sheridan went on to become a world-renowned speaker and consultant on the subjects of digital sales, marketing and branding, helping other organizations, B2B and B2C, embrace their own form of They Ask, You Answer and just like River Pools and Spas, become the trusted voice of their industry.

Marcus explains the types of content necessary to produce incredible results, and includes case studies of companies that have embraced the principles of They Ask, You Answer—including the financial impact these practices had on their organizations.

From the Back Cover

TURN CUSTOMERS INTO EVANGELISTS TO DRIVE SALES AND GROWTH

They Ask, You Answer explains a simple approach to inbound marketing with an exceptional track record across many industries. How can a single approach to selling be so versatile? Simple—it's all about the customer. All potential customers need answers along their way to making a purchase, and They Ask, You Answer shows you how to become the oracle in your industry.

Before Marcus Sheridan founded The Sales Lion to coach and consult on world-class communication strategies, he turned around a pool installation company on the edge of collapse during the 2008 financial crisisusing the methodology described in this book. He understood his customers' problems and took the brave step to openly talk about them on his company's website. Whether you're a one-man sales team (like Marcus was) or managing a department, this resource gives you all the practical techniques and proven advice you need to develop a profitable inbound marketing strategy based on quality content. Along the way, examples and revealing case studies show you how companies are benefitting from these techniques. Without a marketing degree or computer expertise, you can immediately attract high-quality prospects into your internet sales funnel by:

  • Replacing outdated hacks like keyword stuffing and link building with genuine content that will be useful along the buyer's journey
  • Getting buy-in from your organization and inspiring in-house experts to produce authoritative content
  • Raising your company's digital profile and enabling delighted customers to tell others about their experience

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4.8 out of 5 stars
4.8 out of 5
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Top international reviews

Gareth Everson
5.0 out of 5 stars One of the best business books I've ever read
Reviewed in the United Kingdom on March 4, 2017
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5.0 out of 5 stars Superb
Reviewed in the United Kingdom on March 15, 2017
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5.0 out of 5 stars This will transform your thinking
Reviewed in the United Kingdom on March 12, 2020
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5.0 out of 5 stars My most awaited book this year...
Reviewed in the United Kingdom on March 6, 2017
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Kate McQuillan
5.0 out of 5 stars An Absolute Must Read For All Business Owners!
Reviewed in the United Kingdom on January 23, 2017
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D. W. Kessler
5.0 out of 5 stars Simple, smart and transformative
Reviewed in the United Kingdom on November 9, 2018
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Nisha Patel
5.0 out of 5 stars Great book
Reviewed in the United Kingdom on August 18, 2019
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Ronan Kilroy
5.0 out of 5 stars The Best Book On This Subject
Reviewed in the United Kingdom on June 17, 2017
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5.0 out of 5 stars One of the best business books I have ever read
Reviewed in the United Kingdom on November 22, 2019
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D. J. Lee
5.0 out of 5 stars I have been buying this book and giving it to my clients - highly recommended.
Reviewed in the United Kingdom on March 13, 2018
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5.0 out of 5 stars A fascinating and yet simple way to gain trust.
Reviewed in the United Kingdom on August 31, 2018
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5.0 out of 5 stars Great Teachings
Reviewed in the United Kingdom on December 15, 2018
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5.0 out of 5 stars Every business owner must read this
Reviewed in the United Kingdom on July 30, 2018
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5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on March 7, 2017
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5.0 out of 5 stars Happy customer
Reviewed in the United Kingdom on October 20, 2019
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