Buy used:
$28.95
FREE delivery: Saturday, Dec 4 Details
Fastest delivery: Wednesday, Dec 1
Order within 17 hrs and 10 mins
Details
Used: Very Good | Details
Sold by YesWelle 📚
Condition: Used: Very Good
Comment: Ships direct from Amazon!
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Learn more

Read instantly on your browser with Kindle Cloud Reader.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Enter your mobile phone or email address

Processing your request...

By pressing "Send link," you agree to Amazon's Conditions of Use.

You consent to receive an automated text message from or on behalf of Amazon about the Kindle App at your mobile number above. Consent is not a condition of any purchase. Message & data rates may apply.

Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Author

Something went wrong. Please try your request again later.


They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer Hardcover – January 17, 2017

4.7 out of 5 stars 207 ratings

Price
New from Used from
Hardcover
$28.95
$49.45 $9.53

Audible Holiday Deal
Join Audible Premium Plus for 60% off. Only $5.95 a month for the first 3 months. Get this deal

Special offers and product promotions

  • Create your FREE Amazon Business account to save up to 10% with Business-only prices and free shipping.

Editorial Reviews

From the Inside Flap

They Ask, You Answer shows you how much today's buyers have changed, and how you must evolve your sales and marketing if you want to reach them. If you're ready to become the most trusted voice within your industry, and need a roadmap, then They Ask, You Answer can revolutionize your business. Marcus Sheridan knows, because he did it with his own small business—and created the #1 ranked website in his industry.

The story of how Marcus Sheridan saved his swimming pool company—River Pools and Spas—from the economic collapse of 2008 has been featured in multiple books, publications, and talks around the world, and today River Pools and Spas is one of the largest builders in the country.

The core reason Marcus's company was able to achieve so much success came down to an incredibly simple, yet powerful transformational business approach—They Ask, You Answer.

By becoming the "Wikipedia" of pools, Marcus showed just how much impact honest, transparent content can have on today's buyer and ultimately alter the sales process for good. With this success, Sheridan went on to become a world-renowned speaker and consultant on the subjects of digital sales, marketing and branding, helping other organizations, B2B and B2C, embrace their own form of They Ask, You Answer and just like River Pools and Spas, become the trusted voice of their industry.

Marcus explains the types of content necessary to produce incredible results, and includes case studies of companies that have embraced the principles of They Ask, You Answer—including the financial impact these practices had on their organizations.

From the Back Cover

TURN CUSTOMERS INTO EVANGELISTS TO DRIVE SALES AND GROWTH

They Ask, You Answer explains a simple approach to inbound marketing with an exceptional track record across many industries. How can a single approach to selling be so versatile? Simple—it's all about the customer. All potential customers need answers along their way to making a purchase, and They Ask, You Answer shows you how to become the oracle in your industry.

Before Marcus Sheridan founded The Sales Lion to coach and consult on world-class communication strategies, he turned around a pool installation company on the edge of collapse during the 2008 financial crisisusing the methodology described in this book. He understood his customers' problems and took the brave step to openly talk about them on his company's website. Whether you're a one-man sales team (like Marcus was) or managing a department, this resource gives you all the practical techniques and proven advice you need to develop a profitable inbound marketing strategy based on quality content. Along the way, examples and revealing case studies show you how companies are benefitting from these techniques. Without a marketing degree or computer expertise, you can immediately attract high-quality prospects into your internet sales funnel by:

  • Replacing outdated hacks like keyword stuffing and link building with genuine content that will be useful along the buyer's journey
  • Getting buy-in from your organization and inspiring in-house experts to produce authoritative content
  • Raising your company's digital profile and enabling delighted customers to tell others about their experience

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (January 17, 2017)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 1119312973
  • ISBN-13 ‏ : ‎ 978-1119312970
  • Item Weight ‏ : ‎ 15 ounces
  • Dimensions ‏ : ‎ 6 x 1.1 x 9 inches
  • Customer Reviews:
    4.7 out of 5 stars 207 ratings

Audible Holiday Deal
Join Audible Premium Plus for 60% off. Only $5.95 a month for the first 3 months. Get this deal

About the author

Follow authors to get new release updates, plus improved recommendations.
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Called a “web marketing guru” by the New York Times, the Story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world.

Since this achievement, Sheridan has become a highly sought after global speaker and consultant in the digital sales and marketing space, working with hundreds of business and brands alike to become the most trusted voice of their industry.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
207 global ratings

Top reviews from the United States

Reviewed in the United States on January 26, 2018
Verified Purchase
7 people found this helpful
Report abuse
Reviewed in the United States on January 15, 2017
Verified Purchase
7 people found this helpful
Report abuse
Reviewed in the United States on February 4, 2018
Verified Purchase
4 people found this helpful
Report abuse
Reviewed in the United States on June 8, 2017
Verified Purchase
11 people found this helpful
Report abuse
Reviewed in the United States on January 26, 2017
Verified Purchase
6 people found this helpful
Report abuse
Reviewed in the United States on April 11, 2017
Verified Purchase
4 people found this helpful
Report abuse
Reviewed in the United States on November 8, 2018
Verified Purchase

Top reviews from other countries

Gareth Everson
5.0 out of 5 stars One of the best business books I've ever read
Reviewed in the United Kingdom on March 4, 2017
Verified Purchase
9 people found this helpful
Report abuse
MattFrog
5.0 out of 5 stars Superb
Reviewed in the United Kingdom on March 15, 2017
Verified Purchase
4 people found this helpful
Report abuse
Bryan Irving
5.0 out of 5 stars This will transform your thinking
Reviewed in the United Kingdom on March 12, 2020
Verified Purchase
Paul Hajek
5.0 out of 5 stars My most awaited book this year...
Reviewed in the United Kingdom on March 6, 2017
Verified Purchase
Pet Sitters Ireland
5.0 out of 5 stars An Absolute Must Read For All Business Owners!
Reviewed in the United Kingdom on January 23, 2017
Verified Purchase
2 people found this helpful
Report abuse