They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated 2nd Edition

4.8 out of 5 stars 42 ratings
ISBN-13: 978-1119610144
ISBN-10: 1119610141
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Editorial Reviews

From the Inside Flap

The Simple Marketing Strategy to Attract Buyers in the Digital Era

Today's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the "old school" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides your buyers with the answers they seek. This is how you grow your business in the digital age. And They Ask, You Answer is your guide to accomplishing that goal.

The first edition of They Ask, You Answer was a massive success, empowering marketing and sales teams across all industries (B2B and B2C), to connect with their buyers online and achieve astounding revenue growth. This revised edition goes even deeper, introducing you to the latest must-have content marketing tools, like real-time conversation technology and video. Inside, you'll also find new case studies and interviews with industry thought leaders. Finally, this book will give you insider insight into the future of digital marketing. With They Ask, You Answer in your pocket, you'll not only be positioned for success today, you'll also be ready for what's on the horizon with buyer behavior and technology.

From the Back Cover

PRAISE FOR
THEY ASK YOU ANSWER

"This book is The Bible of content marketing and inbound sales. It offers an incredibly powerful yet simple message. It is 100 percent aligned with how customers think―yes, the ones who vote with their wallets and ultimately decide the fate of a business. More than just a book, this is a culmination of five years of testing and proving in the real world. It is for those business owners and marketers who would be willing to temporarily clear away their pre-conceived notions of what they think works, and be open to seeing how a fresh approach has already created transformational success for so many others. I also appreciate how easy it is to read. There's no jargon or filler. Love it!"
―JOHN SOH

"I'm a marketing agency owner and read a lot of books about marketing and sales. They Ask, You Answer is the best thing I've read on the topics of content and inbound marketing. I've bought over 60 copies of this book over the past few months and have been sending them to clients and prospective customers simply because no one has done a better job than Marcus at explaining content and inbound marketing in a way that the average person can grasp. They Ask, You Answer should be required reading for any modern CMO, marketing director, or VP of sales."
―JOE SULLIVAN

"This book teaches you core, fundamental, commonly overlooked truths that set the foundation for any marketing campaign you decide to do. You will no longer see marketing as a complex or gamblers game of attracting sales through any and all means until one way 'just works' to stick to. Incredibly calming and peaceful experience for a hardened marketer that has tried a lot of ways to market their products, but is still open to learning and understanding that there could be more that they haven't figured out. Exhilarating experience."
―DOUG MITCHELL


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4.8 out of 5 stars
4.8 out of 5
42 customer ratings
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Reviewed in the United States on March 24, 2020
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Reviewed in the United States on December 30, 2019
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Top international reviews

Martin Parsons
4.0 out of 5 stars Good book
Reviewed in the United Kingdom on October 31, 2019
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Traveling parents
5.0 out of 5 stars So, so good
Reviewed in Canada on March 9, 2020
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