- Series: Voices That Matter
- Paperback: 256 pages
- Publisher: New Riders; 1 edition (April 24, 2011)
- Language: English
- ISBN-10: 0321767535
- ISBN-13: 978-0321767530
- Product Dimensions: 7 x 0.5 x 9 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 165 customer reviews
- Amazon Best Sellers Rank: #24,009 in Books (See Top 100 in Books)
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100 Things Every Designer Needs to Know About People (Voices That Matter) 1st Edition
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About the Author
Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist, applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today, and her own blog at her website: theteamw.com/blog.
Top customer reviews
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Overall it was an interesting and relaxing book to read that I finished in a few days.
Written in everyday language in short 1-page topics. Read one page, ready a dozen, read how many you have time for. With every reading you will definitely learn something that you'll put to use in your daily work projects.
Every editor, copywriter, graphic designer and web developer should keep this book handy — and should refer to it frequently.
For pessimists: you`ll be sad about how much is predetermined and hard-wired in your everyday behaviour.
For realists: very practical book, chopped into small chunks, with links to many different science experiments but easy to read. Definitely useful!