- Series: Voices That Matter
- Paperback: 256 pages
- Publisher: New Riders; 1 edition (April 24, 2011)
- Language: English
- ISBN-10: 0321767535
- ISBN-13: 978-0321767530
- Product Dimensions: 7 x 0.5 x 9 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 4.3 out of 5 stars See all reviews (163 customer reviews)
- Amazon Best Sellers Rank: #26,903 in Books (See Top 100 in Books)
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100 Things Every Designer Needs to Know About People (Voices That Matter) 1st Edition
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About the Author
Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist, applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today, and her own blog at her website: theteamw.com/blog.
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Top customer reviews
On that other hand, I found the work to be a rather banal treatment of a very broad field, psychology, that often moved so far into the periphery of design considerations that I found myself wondering if there is any direct application that to the field of usability. For that reason, I was not entirely convinced that this particular book is the best medium and presentation strategy for developing what is largely praxis: design execution, usability engineering.
While well outside the realm of this work, I am left with the lingering question as to the relationship between literature and artistic expression. How does one translate rigorous academic thought into an intuited set of practices that, in turn, inform those thought processes?
Nevertheless, this made for a quick and delightful read of psychology from a designer's perspective and, for all my reservations, gladly recommend this for designers wanting to understand better their users.
It covers a lot of material for things like memory, text, patterns, how people perceive shapes quickest, color-blindness . . . as I'm writing this I realize I'm missing dozens of other great and well-covered topics here.
It's not a book about how to design in any visual sense, but more a book on how to use your visual sense and adapt it to bring your designs to a wider audience.
If you're professional designer it WILL give you insight into things you might not have learned in the field.
I've applied many of these facts and techniques already and its given me a ton of insight I might have otherwise ignored.
So, here's another review giving it 5 stars.
In my opinion, it's worth twice the cost.