- Series: Voices That Matter
- Paperback: 256 pages
- Publisher: New Riders; 1 edition (April 24, 2011)
- Language: English
- ISBN-10: 0321767535
- ISBN-13: 978-0321767530
- Product Dimensions: 7 x 0.5 x 9 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 4.4 out of 5 stars See all reviews (159 customer reviews)
- Amazon Best Sellers Rank: #15,184 in Books (See Top 100 in Books)
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100 Things Every Designer Needs to Know About People (Voices That Matter) 1st Edition
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About the Author
Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist, applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today, and her own blog at her website: theteamw.com/blog.
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Top Customer Reviews
The structure is terrifically usable: one hundred "chapters" that are often only 1 or 2 pages long. In a book like this, the references are as valuable as the author's own writing. I can look up the sources and make up my own mind if I have any questions. But most of the time, I appreciate the author's explanations of the book's segments:
* How people see
* How people read
* How people remember
* How people think
* How people focus their attention
* What motivates people
* People are social animals
* How people feel
* People make mistakes
* How people decide.
Amidst all the success of the book is some occasional lack of proofreading on the editor's part. This is not the author's fault, but I do think the editor was not up to the task. But that does not inhibit the usefulness of the book. It is dense, yet concise. A really good reference to keep on the shelf at one's desk, no matter what research and design projects one works on.
It's simply and clearly written. You can choose whether to read it straight through, focus on just one of the 10 sections, or simply pick out a single item of the 100. Each one is:
- described with an example,
- supported by appropriate research, and
- finishes with one or more 'Takeaways' that you can use immediately.
On that other hand, I found the work to be a rather banal treatment of a very broad field, psychology, that often moved so far into the periphery of design considerations that I found myself wondering if there is any direct application that to the field of usability. For that reason, I was not entirely convinced that this particular book is the best medium and presentation strategy for developing what is largely praxis: design execution, usability engineering.
While well outside the realm of this work, I am left with the lingering question as to the relationship between literature and artistic expression. How does one translate rigorous academic thought into an intuited set of practices that, in turn, inform those thought processes?
Nevertheless, this made for a quick and delightful read of psychology from a designer's perspective and, for all my reservations, gladly recommend this for designers wanting to understand better their users.
In her typical fashion, Weinschenck cuts to the very heart of the subject and takes two pages to convey what many other would require a chapter to discuss. In essence, it's like reading 100 chapters from less skilled writers...and this stuff is useful!
Another home run for the Brain Lady.
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Takeaway: Highly recommended