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Think Big: Nine Ways to Make Millions From Your Ideas Paperback – April 1, 2001

5.0 out of 5 stars 1 customer review

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Editorial Reviews

From Publishers Weekly

Don Debelak (Bringing Your Product to Market) encourages those who tinker, invent and dream to Think Big. The two most common, but also the most costly, routes for would-be entrepreneurs are starting their own companies and licensing their ideas to other firms. But even if they have the start-up funds, many fail because they lack business savvy and negotiating clout. There are seven alternative methods (e.g., home-shopping TV, mail-order catalogues, private label marketing), says Debelak, that can allow big thinkers on a shoestring budget or with little business know-how to reap financial rewards from their ideas. In this informative and clearly organized guide, he helps readers decide which method is right for them and then walks them through the entire process.

Copyright 2001 Cahners Business Information, Inc.

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Product Details

  • Paperback: 350 pages
  • Publisher: Entrepreneur Press (April 1, 2001)
  • Language: English
  • ISBN-10: 1891984225
  • ISBN-13: 978-1891984228
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #3,737,230 in Books (See Top 100 in Books)

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Format: Paperback
Don Debelak's new book picks up very nicely from where Bringing Your Product to Market (by the same author, which I also enjoyed and reviewed) leaves off. The assumption is that you've already used the tools in the first book to create a product with promise (this isn't a necessary step, but I personally recommend it). Now you need to figure out how you're going to market and sell your product with finances as a key concern.
The author identifies nine strategies for doing this, among them: trade shows, joint ventures, private label marketing, catalogs, the Internet, licensing, and starting your own business (there are a couple others that elude me at the moment). Two chapters are dedicated to each subject. The first gives the reader an explanation of the strategy including pros and cons and what to expect should you pursue that strategy. The second chapter has more specific information on how to proceed if you determine that that strategy is the one for you. The benefit of this is that you can quickly read through the different options and skip sections that don't apply to your situation.
As with Bringing Your Product to Market, Debelak does a fantastic job of providing insightful details and comprehensive information in general to all the topics he covers. The book is also liberally sprinkled with side bar information that complements the text nicely: industry terms, "reality checks", as well as anecdotes. I should mention that this is not one of those books that could be condensed into eight pages--the ones where the author has five interesting things to say and fills up 295 of the 300 pages with anecdote after anecdote.
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