- Paperback: 195 pages
- Publisher: New Riders Publishing; 1st edition (October 23, 2000)
- Language: English
- ISBN-10: 0789723107
- ISBN-13: 978-0789723109
- Product Dimensions: 7 x 0.4 x 9 inches
- Shipping Weight: 1 pounds
- Average Customer Review: 1,127 customer reviews
- Amazon Best Sellers Rank: #160,266 in Books (See Top 100 in Books)
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Don't Make Me Think! A Common Sense Approach to Web Usability 1st Edition
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Usability design is one of the most important--yet often least attractive--tasks for a Web developer. In Don't Make Me Think, author Steve Krug lightens up the subject with good humor and excellent, to-the-point examples.
The title of the book is its chief personal design premise. All of the tips, techniques, and examples presented revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book's assumptions, such as "We don't read pages--we scan them" and "We don't figure out how things work--we muddle through." Coming to grips with such hard facts sets the stage for Web design that then produces topnotch sites.
Using an attractive mix of full-color screen shots, cute cartoons and diagrams, and informative sidebars, the book keeps your attention and drives home some crucial points. Much of the content is devoted to proper use of conventions and content layout, and the "before and after" examples are superb. Topics such as the wise use of rollovers and usability testing are covered using a consistently practical approach.
This is the type of book you can blow through in a couple of evenings. But despite its conciseness, it will give you an expert's ability to judge Web design. You'll never form a first impression of a site in the same way again. --Stephen W. Plain
- User patterns
- Designing for scanning
- Wise use of copy
- Navigation design
- Home page layout
- Usability testing
From the Author
Even if every Web site could afford a usability expert (which they can't), there just aren't enough of us to go around. So I tried to boil down what I've learned over the years (principles like "Don't make me think" and "Get rid of half the words on each page, then get rid of half of what's left") into a short, profusely illustrated book--one that even the guy who signs the checks (the one who looks at the site when it's ready to launch and says "I hate green. And there should be more big pictures.") might read.
Author interviews, book reviews, editors picks, and more. Read it now
Top customer reviews
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As the subtitle, "A Common Sense Approach", and Krug's consultancy's name, "Advanced Common Sense" ([...]) convey, many great design considerations today involve some simple approaches to dramatically improve your web user experiences.
"Don't Make Me Think" is the mantra here. If I cannot figure out what your site is when I land on it...I,the user/customer/prospect, will move on.(Can you say bounce rate? and No Conversion for You...)
Krug also points out the increasing needs for Accessibility and the advantages that CSS sheets provide for web design pros. Many book suggestions and resource links provided as well. Should be a desk reference!
Designers who earned their chops in TV or print should read this book to see how the internet is a different animal, and how internet visitors have different needs than magazine/newspaper readers or TV watchers. Ignoring those differences will have an effect on the bottom line. Don't think about it. Get this book.
Most of the tips about how to go about things like testing etc. are very practical and can be adapted to any project quickly.
The book does not address in detail conflicts between pure usability and other aspects like search engine optimization, development processes etc.
I recommend to get additional material for those issues.
I'm not an avid reader, but I really enjoyed Don't Make Me Think from cover to cover (or tap to tap on my Kindle). I've worked in product management, content, and UX for years and think this book is a great resource for anyone who wants to learn the basics or have a nice "ahhh that's why" moment regarding the work that they're already doing. While nothing in the book was groundbreaking to me, I'd highly recommend it to anyone who's getting started working on Internet products or college students who think that they want to pursue a career working in online media/apps.
No surprise, Krug's writing style is simple and approachable. Unlike a boring text book, Krug makes the book really fun with helpful (yet obvious) examples that bring some concepts to life. It does a great job of communicating things that people think they know. There's a reason why so many people recommend this book!
Just a fair warning: if you're looking for something to open your eyes and tell you about things you've never noticed, you might be disappointed in this book. While I read it, my reaction to most chapters was "YES! This HAS bothered me! I need to keep it in mind so I never make this mistake myself."
I would suggest this book to anyone who fancies themselves a web designer.
But how is though to follow common sense when building a website!
This book gives the frame into which you should create your website pages.
No matter if for fun or for business.
I use it on my daily work, to guide my business partners in the construction of the websites for my B2B Clients, and after reading it, is quirte amazing how you can immediatelly spot in the web the websites that follow its principles and those that don't.
I usually offer my client a couple of examples of website structures, using competitors or near-by companies examples.
Wonder what my Client choses at first sight?
Yes. those that follows Krug advices.
Thank You Krug.