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Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg Hardcover – January 15, 2013

4.7 out of 5 stars 128 customer reviews

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Editorial Reviews

Review

"Think Like Zuck is a book for anyone that wants to become a better leader. The basic keys to success apply to motivated, creative employees as much as they apply to entrepreneurs. If you are looking for a book to start your new year off with inspiration, this is the one you should pick up." Search Engine Journal 20130118 "At its heart, this is a book about the [work] ethic, the drive of what makes us work, lead, and succeed." Forbes.com 20130115

About the Author

Ekaterina Walter is a social media innovator at Intel. A recognized business and marketing thought leader, she is a regular contributor to Mashable, Fast Company, Huffington Post, and other leading-edge print and online publications. Walter has been featured in Forbes and BusinessReviewUSA and was named among 25 Women Who Rock Social Media in 2012. She sits on the board of directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.

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Product Details

  • Hardcover: 224 pages
  • Publisher: McGraw-Hill Education; 1 edition (January 8, 2013)
  • Language: English
  • ISBN-10: 007180949X
  • ISBN-13: 978-0071809498
  • Product Dimensions: 5.9 x 1 x 9.1 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (128 customer reviews)
  • Amazon Best Sellers Rank: #278,434 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

By M on May 4, 2013
Format: Hardcover
I usually stop reading a book that is this horrible, but I had to read it for a class.

If you want to read about what a wonderful person Mark Zuckerberg is, then this is the book for you. However, if you want an honest discussion of entrepreneurship that doesn't rely on strained analogies to make its point you are better off looking elsewhere.

This reads like a love letter to Mark Zuckerberg, creating an almost fictional "Zuck" that is God's gift to humanity.

Simply put, it was awful!
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Format: Kindle Edition
Ekaterina Walter wants you to "Think Like Zuck." She has written a book of the same name, subtitled, "The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg." I was provided a free copy of the book so that I could furnish you with a review.

"Think Like Zuck" is easy to recommend, popping with inside information about how Facebook became the force it is today, but the book benefits by considering more than just Facebook and its founder, Mark Zuckerberg (or Zuck, as he likes to be called). Included in the book are interesting insights and tales from companies as diverse as Zappos, XPLANE, TOMS Shoes, Southwest, Apple, Dyson, 3M and JESS3. This makes the book much more approachable by bringing the lessons of good leadership out of the world of dorm room startups and into the realm of retailers, airlines and manufacturers.

Walter's "Five Ps" that form the structure of "Think Like Zuck" are not that surprising. No one, I imagine, will see the list and think, "I never would have thought that was important!" Those Five Ps are Passion, Purpose, People, Product and Partnerships. The magic in the book is not that Walter has hit upon a secret recipe but that she so thoroughly explores why each of these are important to the success enjoyed by Facebook and other industry leaders.

This isn't to say that I completely agree with the five criteria Walter shares. For example, she goes into great detail about why passion is important, but I was left feeling this chapter would be better labeled with a different "P": Perseverance. In fact, Walter herself sounds a little unsure when she says, "What I noticed is this: the most successful entrepreneurs always have one trait in common: they never give up.
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Format: Kindle Edition
Ekaterina Walter has offered up five simple ways that anyone can implement to transform their professional aspirations. Her principles, passion, purpose, people, product, and partnerships, are explained in great detail using with eye-opening and often quirky examples from Facebook and other innovative and highly successful companies and start-ups. But I think it's Ekatrina's warm and enthusiastic writing style that makes her thesis so convincing. Think Like Zuck is a book I would recommend to anyone contemplating a start-up of any kind, whether in social media or a storefront retail or local service provider.
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Format: Hardcover Verified Purchase
I got the book after a recommendation. Got to page 57 and couldn't take it anymore. There is more extracted from other books and other people than from "Zuck". There are better books to read. Rework comes to mind.
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Format: Kindle Edition Verified Purchase
I don't write many Amazon reviews but I felt this book deserved at least 5 stars - can I give it 8 stars? It's an inspiring read, truly informative, seems balanced, and highlights how entrepreneurial vision drives success. After reading this book I'm in awe of Zuckerberg, and I now consider him a genius. Great writing by Ms. Walter, just want to re read it again.
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Format: Hardcover
More like YUCK. Walter kisses up to Zuckerberg the whole way through and is oblivious to the methods and people he used to get to where he is. Become a better leader- how by knocking off other's ideas and refusing to protect user privacy? Think like Zuckerberg? No thanks. This book is just another piece of FB propaganda used to promote Zuck's agenda: dumb down people, make them think they're connected, while you steal all of their information for marketing purposes.
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Format: Hardcover
Love him or hate him, Facebook's CEO Mark Zuckerberg redefined the way we communicate, build brands, and consumer information. No matter what we think of him, there is a ton to learn from his leadership and one of his leadership team (Sheryl Sandberg, for one). Besides, the book doesn't only focus on Facebook, there are examples of other worthy companies like Apple, Zappos, Threadless, and also less known companies like TOMS Shoes, Connected Ventures, XPLANE and Jess3.

No matter who you are and what your job is, you'll find lessons you can apply immediately. This book is a wonderful reminder to all of us about the most important things in life and business. Easy, quick... an engaging read, full of stories that will make you want to read it without putting it down.
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Format: Kindle Edition Verified Purchase
As other reviewers have already so succinctly stated, this is a must-read book for marketers and business people.

1. Because the world is being turned upside down by social media, and at the heart of that change is Mark Zuckerberg. And we need to understand what he's up to.
2. Because Ekaterina Walter has some serious business-think mojo to share with us. I got to interview Ekaterina for my own book - and was the recipient of her wisdom then. She's one of the brightest people in the industry (she heads social media at Intel).

This is NOT a fluff book. There are a few of those out there - this book is refreshingly free of fluff.

Some of my favorite parts of the book aren't about Zuckerberg at all, but the culture and strategy bits from XPLANE. The philosophies holding that mission and purpose are the driving forces behind any enterprise entered into business philosophy in the late 19th century. They were then promulgated by organizations such as the Masons and later by the Rotary Club. Even later, after World War II, organization change thinkers advocated for the use of vision, mission, and values. With Facebook and the other companies discussed in Think Like Zuck, Walter shows that these are powerful forces that could be critical to business success.

The famous business writer and thinker Jim Collins was invoked many times both in the book (and in my imagination) - Walters mentions the "getting the right people on the bus" concept many times. I also thought about Collin's most recent book Great by Choice where he talks about the element of luck. No doubt, Zuckerberg had a great amount of luck in the timing of the creation of Facebook.
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