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Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg Hardcover – January 15, 2013
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About the Author
Ekaterina Walter is a social media innovator at Intel. A recognized business and marketing thought leader, she is a regular contributor to Mashable, Fast Company, Huffington Post, and other leading-edge print and online publications. Walter has been featured in Forbes and BusinessReviewUSA and was named among 25 Women Who Rock Social Media in 2012. She sits on the board of directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
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Top Customer Reviews
If you want to read about what a wonderful person Mark Zuckerberg is, then this is the book for you. However, if you want an honest discussion of entrepreneurship that doesn't rely on strained analogies to make its point you are better off looking elsewhere.
This reads like a love letter to Mark Zuckerberg, creating an almost fictional "Zuck" that is God's gift to humanity.
Simply put, it was awful!
"Think Like Zuck" is easy to recommend, popping with inside information about how Facebook became the force it is today, but the book benefits by considering more than just Facebook and its founder, Mark Zuckerberg (or Zuck, as he likes to be called). Included in the book are interesting insights and tales from companies as diverse as Zappos, XPLANE, TOMS Shoes, Southwest, Apple, Dyson, 3M and JESS3. This makes the book much more approachable by bringing the lessons of good leadership out of the world of dorm room startups and into the realm of retailers, airlines and manufacturers.
Walter's "Five Ps" that form the structure of "Think Like Zuck" are not that surprising. No one, I imagine, will see the list and think, "I never would have thought that was important!" Those Five Ps are Passion, Purpose, People, Product and Partnerships. The magic in the book is not that Walter has hit upon a secret recipe but that she so thoroughly explores why each of these are important to the success enjoyed by Facebook and other industry leaders.
This isn't to say that I completely agree with the five criteria Walter shares. For example, she goes into great detail about why passion is important, but I was left feeling this chapter would be better labeled with a different "P": Perseverance. In fact, Walter herself sounds a little unsure when she says, "What I noticed is this: the most successful entrepreneurs always have one trait in common: they never give up.Read more ›
No matter who you are and what your job is, you'll find lessons you can apply immediately. This book is a wonderful reminder to all of us about the most important things in life and business. Easy, quick... an engaging read, full of stories that will make you want to read it without putting it down.
1. Because the world is being turned upside down by social media, and at the heart of that change is Mark Zuckerberg. And we need to understand what he's up to.
2. Because Ekaterina Walter has some serious business-think mojo to share with us. I got to interview Ekaterina for my own book - and was the recipient of her wisdom then. She's one of the brightest people in the industry (she heads social media at Intel).
This is NOT a fluff book. There are a few of those out there - this book is refreshingly free of fluff.
Some of my favorite parts of the book aren't about Zuckerberg at all, but the culture and strategy bits from XPLANE. The philosophies holding that mission and purpose are the driving forces behind any enterprise entered into business philosophy in the late 19th century. They were then promulgated by organizations such as the Masons and later by the Rotary Club. Even later, after World War II, organization change thinkers advocated for the use of vision, mission, and values. With Facebook and the other companies discussed in Think Like Zuck, Walter shows that these are powerful forces that could be critical to business success.
The famous business writer and thinker Jim Collins was invoked many times both in the book (and in my imagination) - Walters mentions the "getting the right people on the bus" concept many times. I also thought about Collin's most recent book Great by Choice where he talks about the element of luck. No doubt, Zuckerberg had a great amount of luck in the timing of the creation of Facebook.Read more ›
Most Recent Customer Reviews
Horrible. This book seems as if it were created to boost Mark Zuckerbergs ego.Published 6 months ago by Alicia Zuno
I enjoyed reading Ekaterina Walter's account of the rise (and so far no fall) of Facebook and more specifically founder and coder Mark Zuckerberg. Read morePublished 15 months ago by A Forest Fan
We read this book as part of a book club at work and I was pleasantly surprised how much I liked it. Read morePublished 21 months ago by Tiffany M
This was boring. Clearly more about promoting Facebook than about helping readersPublished 22 months ago by Tasha
Really enjoyed the book on a whole and it did a great job of explaining not only some of the keys to success for Mr. Read morePublished on January 3, 2014 by MJS2013
As a digital marketing manager and keen marketing blogger, I found this quite an inspiring read. After having seen Ekaterina keynote at a conference, the book lived up to... Read morePublished on November 19, 2013 by Nondas
Having a Harvard pedigree, Harvard connections, and very wealthy dormitory friends at Harvard was the biggest factor to Zuckerberg's success. Read morePublished on November 13, 2013 by Apoiuwerhpga
I know Ekaterina through the social media industry where she's a prominent thought-leader and few on my shortlist that I really respect and look up to (as everyone knows there are... Read morePublished on October 27, 2013 by Helen C. Todd
"Think Like Zuck" takes on the story of one of the most successful companies in the modern world and translates it into tips for success in any industry. Read morePublished on October 17, 2013 by Jackie Huba