Think - Engage - Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age Paperback – June 13, 2017
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About the Author
Mr. Masiello is renowned as one of the innovators of modern semantic SEO and content-driven marketing. He is also well-known for his entrepreneurial talent, having launched five unique international brands since the age of 25.
Phil Masiello has been a founder and CEO of several disruptive business models. Presently Mr. Masiello is the founder of Hound Dog Digital Marketing agency assisting consumer product companies with their Ecommerce efforts, mobile application marketing and Amazon Seller marketing.
Prior to Hound Dog Digital Marketing, Mr. Masiello was a Founder and CEO of 800razors.com, an Ecommerce company selling high quality American made razors and shaving products for men and women that compare in quality to the national brands at a fraction of the price. Some of the investors in 800razors.com were John Sculley, David Sculley and Michael Phelps. During this time, Mr. Masiello also advised on the marketing of Mr. Sculley’s personal website, book and learning series as well as the marketing of Wolfgang Pucks’s Online Cooking School.
Prior to 800razors.com, Phil Masiello co-founded Raw Beauty, Inc. with Carol Alt, which developed and marketed Raw Essentials Skin Care through its website, on the shopping channels and retailers internationally. During this period, Mr. Masiello also assisted Forbes Riley, Nick Verreos and Marla Wynne in marketing their various fashion lines on HSN and Macy’s.
Prior to Co-founding Raw Beauty, Inc., Mr. Masiello was a founder and President of Metro Marketing, an agency focused on developing the online, retail and TV Shopping sales channels for emerging natural and organic brands.
Mr. Masiello also founded The Daily Market, a Washington, DC based grab and go meal chain that was sold to a major supermarket chain. Mr. Masiello’s first startup was at the age of 25.
Mr. Masiello holds an MBA in Finance and Marketing from the University of Maryland. He has remained active in the schools entrepreneurial programs and is also an active advisor and mentor to several incubators in the Baltimore/Washington Marketplace.
- Item Weight : 6.2 ounces
- Paperback : 146 pages
- ISBN-10 : 0692882871
- ISBN-13 : 978-0692882870
- Publisher : Appsydo, LLC (June 13, 2017)
- Dimensions : 5.5 x 0.33 x 8.5 inches
- Language: : English
- Best Sellers Rank: #2,600,091 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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The very first reason this book is a great resource book is the experience of the author is in-depth and valuable. Not only has he been doing this type of work for a lucrative career, he makes his knowledge practical with a common sense approach. I was shocked to learn how products make their way onto grocery store shelves and how inadequate the system really is. This is a huge advantage for anyone going into business to have as the author told us how much easier it was to have WalMart or Amazon stock the products with little cost to the business. The information into this that is shared will give you tips on how to get the edge with your business. This isn’t just specific to the grocery store companies; there are several companies the author started up that he leads us through checking out the competition and finding out how to get a leg up in the selling department.
A major part of this book is dedicated to finding out how to make your product stand out online and how to use different Google apps that can help you to maximize the money you spend on advertising. There’s significant detail put into how to use these applications and how to read what you are seeing however the author left me a little confused with how to actually access this information. He talks about buying search terms and where to find the best ones to purchase but I’m still unclear on how to buy them and how to then use them in your marketing to link them to what you have purchased. I think the information them is very in-depth however, I think a short few pages could be added to help us understand the way this system works. Perhaps this is more understood by those already in marketing but for someone just starting out it still seems a mystery.
In all, I feel like this book is a big win for anyone in this field. There’s a lot of information that is top-notch in it that you won’t find in any other books on this topic. The experience of the author is invaluable. This book is a great advertisement for his company that helps businesses go through optimizing their marketing approach. I’d hire him to go through my marketing campaign in an instant despite the knowledge he gives us in this volume. The information is very practical and easy to understand yet gives a very different approach to marketing than traditional textbooks on the subject; in truth a more realistic and accessible approach than what textbooks will teach you in order to have more successful campaigns and have repeat customers. If you have a business that does online marketing you’ll need to keep this book nearby.
Marketing is important and this book really drives home the fact that you have to know your customer in order to be successful. Advertising in ways and places that will ensure your customer sees it is a must. If you're trying to sell a product to someone who has no need for it, you're setting yourself up for imminent failure.
Once you have a customer using your product, your job isn't done, it's only just beginning. You have to engage with that customer and make them like not only your product, but your business as a whole so they don't go elsewhere. Loyalty is important and great customer service will always help to create loyalty.
As the book title suggests, if you think about how to get a customer, then engage with that customer once you have attracted them, then you and your business will thrive. But you will only thrive if you continue to think and work. It's an endless cycle, but it's worth it and necessary to find success.
This book mentions a lot of websites that can help with marketing techniques and the author's stories about his own life in the restaurant, razor and skin care worlds are very interesting and insightful. I enjoyed this book a lot and found it helpful from a business standpoint.
But now we have data. Lots and lots of data. An overwhelming amount of data, actually. Masiello walks you through the tools and the breakdowns of getting your product out there, and to the people who actually want it and will use it, which is the point of marketing. I really appreciated the model and the tools, particularly the giant list of free online tools in the back of the book. If you are looking to start a business or analyze your existing business - no matter how successful - Think Engage Thrive will give you a framework to take it to the next level.
The author has been around; he has worked with many major companies, and founded a few as well. His advice is completely agreeable. He focuses solely on the customer, and needs, not market trends or expanding niche markets. He uses a ton of examples.
I took away ideas for my company. He says listen to the front line employees, and listen to what they are saying about local trends and needs. And explains where people look is important; store windows need store related flair. Even a prime location can be ignored if it doesn't seem relevant to customer needs.
The book has a few editing flaws. Overlook them; the advice is worth a few awkward sentence structures. It is not a school textbook; it is actually engaging and interesting. If I were ever to teach a marketing class, I would use this text. It is something students would keep and use until the edges are worn and the binding is broken.
Marketing is a timeless subject, and this is an excellent contemporary study.
Top reviews from other countries
Als ich es dann letztlich in Händen hielt, war ich zunächst vor allem vom Umfang des Buches enttäuscht. Auf lediglich etwa 70, relativ groß beschriebenen Seiten, versucht der Autor die Trigger des digitalen Marketings zu erläutern.
Bereits nach kurzem Einlesen fällt jedoch sofort auf, dass die Inhalte/Empfehlungen immer wieder viel zu allgemein gehalten werden und gescheiterte Projekte wieder und wieder als bereits von vorneherein, aufgrund der "offensichtlich" schlechten Idee, als zum Scheitern abgekanzelt werden.
Mag sein, dass das Buch einen wirklich sehr, sehr groben Überblick geben kann, was notwendig ist, um zumindest annähernd erfolgreich im Internet unterwegs zu sein, jedoch sollte dieses Buch auch keines Falls als mehr betrachtet werden. Wer wirklich etwas über digitales Marketing lernen will und dabei nicht nur an der absolut obersten Kruste kratzen will, sollte sich anderer Literatur zuwenden.