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Think to Win: Unleashing the Power of Strategic Thinking (Business Books) Hardcover – June 24, 2015
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From the Back Cover
Praise for Think to Win
“Think to Win is an important and timely book. The principles and practices outlined by the authors, when applied to any organization, will not only build capability in leaders to quickly identify and address business challenges, they also serve to unify organizations around a common language. All are essential to win in the marketplace.”
Edward F. Lonergan, former Chief Executive Officer of Chiquita Brands International, Inc. and Diversy, Inc.
"Think to Win is that one book that every executive must read and must have their teams read. Their model for strategic thinking is a proven approach to help teams face complex business challenges and achieve extraordinary results. Their approach can be easily implemented and woven into the fabric of an organization so that this becomes the way you think and work."
Andrea G. Procaccino, CMT, Vice President & Chief Learning Officer, New York Presbyterian Hospital
”If you’re going to win in today’s hyper-tough, global business environment, you’d better outthink your competitors. And Think to Win shows you how. It’s the winning approach I’ve used to turnaround companies like Nabisco and Gillette and launch several new billion-dollar businesses.”
James M Kilts, co-founder, Centerview Capital, former CEO of Kraft, Nabisco and Gillette and vice-chair of Procter & Gamble
”For CEOs and all leaders who want to outthink their competitors, Think To Win is a good place to start. The book is loaded with practical concepts and best practices from world-class companies and leaders that can be easily applied to any business. A wonderful read for action-oriented leaders.”
James D White, Chairman, President and CEO, Jamba Juice
”Think to Win turns strategic thinking into action and results. For leaders and those who want to be leaders, Think to Win offers a proven model that combines clear principles with a disciplined process to achieve superior performance. I’ve used the Think to Win approach to revitalize stagnant businesses, turn around troubled ones and ignite global growth opportunities. Think to Win engages an organization in understanding the realities of the situation, aligning on goals and driving improvement.”
Daryl Brewster, President and CEO, CECP and former CEO Krispy Kreme
”With so much information and noise coming at us every second of the day, it’s good to have a book that gives us a workable, practical approach for creating a vision and grasping the insights to guide us to success. Think To Win not only provides the formula for winning, it also is filled with real world examples to illustrate it.”
Gary Vaynerchuk, Co-Founder and CEO of VaynerMedia, a Digital/Social Media Brand Agency, Video Blogger, Co-Owner of Winelibrary, Author and Public Speaker
”Think To Win distills the authors’ decades of experience in turning around troubled businesses and igniting growth in mature businesses into a practical approach that engages and empowers the entire organization to think strategically and act with urgency. Its real world case histories are as entertaining as they are instructive.”
Bryan G. Stockton, Former Chairman and Chief Executive Officer, Mattel
”Think To Win shows business leaders how to extend strategic thinking out of the purview of the “elite few” and into the company culture as a whole. It’s a simple, proven approach to analyzing and solving old or new challenges and provides a common language anyone at any level in the organization can understand.”
Joseph E. Scalzo, President and Chief Executive Officer, Atkins Nutritionals, Inc.
”For those leaders who have struggled to improve strategic thinking throughout their organizations, Think To Win provides a tried and tested approach that works with companies large and small. And since the best thought out plans in the world are worthless unless you make them happen, Think To Win has a roadmap for executing with excellence.”
Richard H. Lenny, Former Chairman and CEO, The Hershey Company
”Think To Win shows the benefits of thinking both strategically and simply. The ability to Think-Plan-Act with clarity makes a difference. Organizations perform better over time with leaders and managers who can spot and avoid things that are distractions and time-wasters and focus on the few things that produce sustained results.”
John A. Quelch, Harvard Business School, Charles Edward Wilson Professor of Business Administration; Harvard School of Public Health, Professor in Health Policy and Management
”Nothing needs solid strategic thinking more than health care insurance. Think to Win is a great place to find the clear principles, disciplined process and vision that would make a huge difference.”
Francis S. Molloy, former Chief Operating Officer, NY Blue Shield
”If you want to help your organization grow, Think to Win is a must-read book. With the constantly changing demands of all business, day-to-day challenges dominate our lives. But strategic thinking has never been more important. And Think to Win shows how strategic thinking can become part of the fabric of every organization and every person in it.”
Kelly J. Haecker, The WhiteWave Food Company, Chief Financial Officer and Executive Vice President
”Think To Win is more than a fool-proof approach for making strategic thinking accessible to everyone. It’s a way of looking at all aspects of business with an open mind that challenges all assumptions, engages the entire organization and drives superior performance. “
Jim Holbrook, President & CEO Post Consumer Brands
”Think To Win shows business leaders the importance of ensuring strategic thinking is not viewed as the purview of the “elite few” and is embedded in the company culture as a whole. It’s a simple, proven approach to analyzing and solving old or new challenges and provides a common language anyone at any level in the organization can understand. This is the key to turning strategy into execution and delivering superior marketplace results.”
Sandra (Sandi) E. Peterson, Johnson & Johnson Group Worldwide Chairman and member of the Executive Committee
”Paul, John and Peter have hit a home run with Think To Win. Strategy is not about budgeting and it’s not executing to incremental goals. It’s thinking differently about what can be done and how to make that happen. What’s needed is different thinking combined with a shared language and tools to make it happen. They’ve pulled it off. Think to Win is about how to differentiate your business in the eyes of target customers and create the conditions where they would rather work with you than with anyone else. This is so much easier said than done. The good news is the authors have been implementing these ideas for many years and have a track record of success.”
Norm Smallwood, Co-Author of Results-Based Leadership and The Leadership Code
”The five principles of Think to Win are a game changer in strategic thinking. The brilliance is in the simplicity of the process which begins by ensuring you ask the right questions so you identify the right area to focus upon. This book is practical, filled with case examples and how-tos. The process works for organizations and for individuals. Utilizing these five principles is definitely a formula for winning!”
Dana Robinson, Co-author of Performance Consulting and Strategic Business Partner
Think to Win is a winner. It unlocks thinking to galvanize people and companies to thoughtful actions that produce great results. The Think To Win approach of fundamental principles joined with a disciplined process can jump-start stalled businesses and ignite global opportunities.
Irene Rosenfeld, Chairman and Chief Executive Officer, Mondelez International
Ed Shirley, Former President and Chief Executive Office, Bacardi Limited; Former Vice Chairman, Procter & Gamble, Global Beauty and Grooming
Think to Win demonstrates that winning is not just about planning. The best laid plans are worthless unless they’re communicated broadly, understood widely, and viewed with a sense of urgency to act. This book gives us the essentials on bringing everything together – from thinking to planning to acting to winning.
Brian Kelley, President and CEO, Keurig Green Mountain
Think to Win is a winning and elegantly simple approach for cracking the code on thorny strategic issues - pragmatic, straightforward, and powerfully insightful.
Douglas R. Conant, Founder and CEO Conant Leadership, Chairman of Avon Products, Former President and CEO of Campbell Soup Company and Co-Author of Touch Points
Think to Win is powerful and insightful. Applying the principles of Think to Win allows leaders to move their businesses forward by knowing what’s most important for their consumers and customers, and then acting.
Rob DeMartini, President and Chief Executive Officer, New Balance Inc.
Smart and simple. Those two words describe the Think to Win philosophy and approach. In our hyper accelerated world, we need a durable yet flexible approach to making the right things happen to grow and sustain our business. Think to Win gets after the right balance of discipline, focus, alignment and flexibility... finally, a model that focuses on outcomes not just activity.
Joe Garbus, Vice President of Talent and Leadership, Celgene Corporation
About the Author
Paul Butler is the founder and Managing Director of GlobalEdg LLC.
John F. Manfredi founded the strategic consulting and communications group Manloy Associates and co-author of Doing What Matters.
Peter Klein is the founder of the growth-management consultancy PK Associates.
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Top Customer Reviews
As they point out, "Many companies have generated remarkable successes by creating traditions of strategic thinking. By instilling this capability throughout the organizations, companies such as Keurig, Jamba Juice, Procter & Gamble, Gillette, and New Balance have enjoyed years of dynamic growth. Butler, Manfredi, and Klein identify five principles that can serve as a "compass" to guide and inform strategic thinking:
o Challenge assumptions: Take no one and nothing for granted.
o Scope the issue: Determine its nature and extent.
o Rely on facts and data: Separate empirical evidence from "common knowledge."
o Focus on the vital few: Focus on the 10% that has the greatest impact on the 90%.
o Connect the dots: Make certain that they are the right dots and connected in the right pattern.
I commend the co-authors on their brilliant use of various reader-friendly devices, notably dozens of "Try This" application exercises strategically located throughout their lively and eloquent narrative. Also, dozens of mini-commentaries (in gray boxes) that highlight key insights, bullet-point checklists, and end-of-chapter Summaries and Exercises that review key points and suggest possible application of them to the reader's own situation. These devices help to facilitate, indeed expedite frequent review of key material later.
These are among the dozens of passages of greatest interest and value to me, also listed to suggest the scope of the book's coverage:
o Taking the Long, Strategic View (Pages 10-13)
o Focus on the Vital Few (23-25)
o Connect the Dots (26-31)
o Principles + Process (40-42)
o Umbrella Statements (42-54)
o Facing a Critical Juncture (70-74)
o Defining characteristics of a great vision: Simple, Concise, Clear, and Compelling (84-87)
o Getting the Right Balance -- Goals Flow from Vision and Governing Statements (90-93)
o Aha Moments and Insights Inspire Strategies (102-107)
o Zeroing in on the Right Choices (107-112)
o Review the Choices (123-126)
o Key Messages Frame Everything (140-144)
o Making Visions Come Alive (166-167)
o HR Helps to Sustain Winning (175-178)
o Appendix A: Organizational Alignment Survey (189-195)
o Appendix B: Think to in Situation Assessment Diagnostic: Situation Assessment Tool for Consumer/Customer Marketing (198-210)
For business leaders who wish to introduce or strengthen strategic thinking throughout their organization, Paul Butler, John Manfredi, and Peter Klein provide an abundance of information, insights, and counsel. Some of the most valuable material is in two appendices: an "Organizational Alignment Survey and then a "Think to Win Situation Assessment Diagnostic: Situation Assessment Tool for Consumer/Customer Marketing." Be sure to read and then re-read the nine chapters and Epilogue first.
Although the mini-case studies focus on larger organizations such as Gillette, LEGO, and Duracell, I believe that almost all of the material (with only minor modification) can also be of substantial value to almost any organization, whatever its size and nature may be. That said, the value of the Think to Win - or any other approach, for that matter -- will depend entirely on the willingness and ability of those involved to master core concepts and requisite tools, then apply then effectively to the given need, challenge, or opportunity. I am convinced that the fastest way, the easiest way, the least expensive way, to achieve a strategic objective is to pursue it the right way.
Dan Kostecki, Retired Procurement Director, Pitney Bowes Inc.
It is refreshing to get back-to-basics approach... reaffirming the power of a well thought through SWOT and the importance of identifying and capitalizing on the Sustainable Competitive Advantage (SCA).
TTW provides a robust and easy to understand framework, and also offers an assessment tools in the appendix.
Congratulations to Paul Butler, John Manfredi and Peter Klein for this tremendous effort.
Stephen Barankewicz, Director Learning & Development, Crestron Electronics
Most Recent Customer Reviews
And i kind of loved especially that about it.
This book does not talk around what it wants to tell you but just says it, and that...Read more