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Think Wrong: How to Conquer the Status Quo and Do Work That Matters Paperback – November 1, 2016
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"We need to challenge our companies and people to disrupt tired execution models and provoke them to imagine new initiatives--and this book is a must read for our teams. Think Wrong is about common sense and a human approach to problem solving. We can apply it to create entirely new solutions that will be surprising and effective in the best way." -- Katy Keim, CMO and General Manager at Lithium Reach + Response
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While the activities are helpful, perhaps the most enjoyable parts of Think Wrong are the anecdotes about various companies (everything from PieLab to JP Morgan) that have gotten their start or been given a makeover thanks to "thinking wrong". The stories are fun, funny, and inspiring - you'll find yourself itching to start experimenting with Think Wrong techniques on your own projects just to see what might happen.
Really great, well-designed and fun guide to sparking innovation.
In this book, the authors provide six drills to help readers on their journey to improving their ideas and making them happen. These drills are titled, “Be Bold,” “Get Out,” “Let Go,” “Make Stuff,” “Bet Small,” and “Move Fast.” By reading through the exercises, examples, and explanations, readers have the potential of developing a new, rather ingenious way of expressing their novel ideas to the world. This book was intertwined with all sorts of interesting photographs, graphics, and fonts—perfect for the point the authors were trying to make.
While this will not rank as a favorite book for me because I did not relate on a personal level, it would be perfect for all of you creative thinkers, so I say give it a shot!
People are raised in societies that embrace the familiar and similar.
To act differently , to think differently, takes conscious effort and awareness.
In Think Wrong, there is a method to breaking down the walls that we were raised with. The ability to see from various angles, to brainstorm, and to move outside of the status quo is a wondrous thing.
Think Wrong is a celebration of freedom. I have often thought if people were raised to communicate clearly and openly that life would be so much better. All of our thoughts and feelings have value. If we started thinking "wrong " we might just find ourselves in a "new" place.
The content can be used by both individuals and teams; however, the accompanying examples focus on teams and organizations.