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Think Wrong: How to Conquer the Status Quo and Do Work That Matters Paperback – November 1, 2016
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"Think Wrong rightly challenges enterprise leaders and individuals alike to prioritize the possibilities of 'why not?' thinking before the inertia of 'why?' sets in. Not only does Wrong provide pragmatic, easy-to-apply tools and techniques to spur--and scale--innovation anytime, anywhere, it also offers an ongoing community of practice committed to furthering the art and design of innovation." -- Cathy Benko Vice Chairman and Managing Principal, Deloitte Consulting LLP, and best-selling author of The Corporate Lattice and Mass Career Customization
"We need to challenge our companies and people to disrupt tired execution models and provoke them to imagine new initiatives--and this book is a must read for our teams. Think Wrong is about common sense and a human approach to problem solving. We can apply it to create entirely new solutions that will be surprising and effective in the best way." -- Katy Keim, CMO and General Manager at Lithium Reach + Response
The founders of Future take readers on a wonderful first hand journey of disruptive innovation. Think Wrong is as inviting as a cookbook by Jamie Oliver and as instructive as a business book by Clayton Christensen. The authors show us how to unlock human ingenuity to build and grow clever, practical, original, and viable solutions to our biggest challenges and most exciting opportunities. --Rita Gunther McGrath, Professor at Columbia Business School, best-selling author of The End of Competitive Advantage
Transforming an organization like the Department of Defense is difficult to say the least. We were looking for an approach that would take our stakeholders way outside of their comfort zones, challenge their assumptions, and break down all of the preconceptions that get in the way of creative problem solving. That's what Think Wrong allowed us to do. --Adam Jay Harrison, Director, MD5 National Security Technology Accelerator, Department of Defense
Bielenberg, Burn, and Galle show that we can all think wrong in this very engaging, readable, and practical book. With step-by-step guidance, and great stories from a broad range of settings, Think Wrong teaches us how to break through constraints and change the world. --Lenny Mendonca, Director Emeritus, McKinsey and Company
From the Author
For us, this work is personal. We have children who will inherit the crises that prior right-thinking generations created. If our kids' generation is to have any hope of resolving the unprecedented challenges facing mankind, we must help more people move off the well-worn paths that have gotten us to this place. No one of us can do this alone. If we really want to make a difference, we realized, then it's a matter of scale. Our mission at Future is to drive positive change, and, for us,the best way to do that is to empower as many people as possible to think wrong. We want to give you the necessary resources to bring crazy, mind-bending, world-changing solutions to life. We want to foster resilient, resourceful people capable of making a difference and blazing bold new paths.
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Top customer reviews
The set up the book flowed and presented itself in different sections. I love how it was outlined and that there were personal success stories in there. The stories provided by the authors made the ideas real and easy to apply.
I have been able to grow so much. I have recommended this book to management - and really, this book is for everyone that wants to live in a better way. Thinking outside of the norm is a way to move forward.
One of the ideas that emerged in Long Island City, Queens was great for kids and parents too. The creative team hacked the classic game of Horse and turned it into a literacy game instead. Faceball emerged (short for Family and Community Engagement), first as spelling but teachers quickly adapted the game to include lessons in Geography and Math. This project helped keep kids engaged while on summer break so they did not lose ground in the months that they were away from the classroom. Faceball quickly became a great option for the community to create something that was affordable to support summertime literacy and the game actually kept the whole community involved and helped rally around the kids to succeed.
The Let Go Practice is one that I think would be great to put in an office meeting or think tank session. The book says “The danger with heuristic and status quo bias is that the same thinking yields the same results. Heuristic and status quo bias are the death of wild and crazy ideas, and wild and crazy ideas are the ones that lead to high-impact solutions”. They developed the Let It Go Practice to try and prevent people from snapping back to the same old thinking when presented with new challenges. The drill forces people to solve challenges differently. The authors explain that with Let it Go Drills it challenges people to open their mind and turn off the biases built into our highly efficient brains. The goal of the exercise is to keep producing ideas and stop worrying about finding the right answers. Of all the practices in the book the author says the Let It Go drill is the one that trips people up the most. I think it is a hard concept but could hold so much potential too.
The authors had some interesting facts in this book also that I never really thought about. For example, when you sketch, build, sculpt or craft you are triggering a new form of thinking. When a child is prevented from drawing their brains don’t fully develop. That amazes me and I see why pre-school age children love to draw so much because of all they are learning and developing along the way. The authors put it that making, is essential to understanding. This is so true and more then I realized in everyday life.
This book was written to empower us with the knowledge and skills to Think Wrong! I think the authors of this book sums it up the best by saying that the book helps us to dream, seek, imagine, build, learn and share but free from the confines of business as usual and the strongly held assumptions of the way the world works that no longer hold true.