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Think Wrong: How to Conquer the Status Quo and Do Work That Matters Paperback – November 1, 2016

4.1 out of 5 stars 63 ratings

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Editorial Reviews

Review

"Think Wrong rightly challenges enterprise leaders and individuals alike to prioritize the possibilities of 'why not?' thinking before the inertia of 'why?' sets in. Not only does Wrong provide pragmatic, easy-to-apply tools and techniques to spur--and scale--innovation anytime, anywhere, it also offers an ongoing community of practice committed to furthering the art and design of innovation." -- Cathy Benko Vice Chairman and Managing Principal, Deloitte Consulting LLP, and best-selling author of The Corporate Lattice and Mass Career Customization

"We need to challenge our companies and people to disrupt tired execution models and provoke them to imagine new initiatives--and this book is a must read for our teams. Think Wrong is about common sense and a human approach to problem solving. We can apply it to create entirely new solutions that will be surprising and effective in the best way." -- Katy Keim, CMO and General Manager at Lithium Reach + Response

From the Author

For us, this work is personal. We have children who will inherit the crises that prior right-thinking generations created. If our kids' generation is to have any hope of resolving the unprecedented challenges facing mankind, we must help more people move off the well-worn paths that have gotten us to this place. No one of us can do this alone. If we really want to make a difference, we realized, then it's a matter of scale. Our mission at Future is to drive positive change, and, for us,the best way to do that is to empower as many people as possible to think wrong. We want to give you the necessary resources to bring crazy, mind-bending, world-changing solutions to life. We want to foster resilient, resourceful people capable of making a difference and blazing bold new paths.

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Rosa Frei
4.0 out of 5 stars Thinking out of the box!
Reviewed in Germany on February 20, 2017
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