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ThinkAbout: 77 Creative Prompts for Innovation Paperback – September 10, 2013
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In ThinkAbout, Andrea Syverson continues her magical storytelling about products and brands. I marvel how she gets me to read a page and then gaze out the window to ponder what I hadn't pondered before. Her stories are not only truly useful for product developers, they are just plain fun. --Steve Leveen, President & Co-Founder, Levenger
Who doesn't love a good story, and Andrea is a natural storyteller. In ThinkAbout, she invites the reader to shift her gaze and try on a different way of thinking and branding. Her words are wise, approachable and plenty of fun. --Ellen Kresky, Creative Director, Ben & Jerry's
Andrea Syverson's new book, ThinkAbout, challenges you to ask the hard questions and forces you to stop and think. You can sail through many because you already focused on those topics, they lie in your comfort zone. I dare you to take the time on the hard ones and really stop and think, and work through the questions and see how much better your products are in the end. --Sheryl Clark, President, Boston Proper
Andrea's approach, passion and methodologies immediately guide a company to the right path. Andrea and I have worked with mutual clients from gifts, food, and apparel--the outcome is always the same: Andrea's talent and depth of knowledge helps the client think differently, act differently and more importantly, the company is changing to meet the needs of its customers. --Gina Valentino, President, Hemisphere Marketing
A must-read for every marketer and brand-builder! Andrea Syverson brings her trademark passion and fire to the brand development process in a thought-provoking, easy-to-digest format that gives the reader concrete tips and real-world advice for building better brands. This book will go front and center in my office bookshelf! --Patty Dowd Schmitz, COO, Chicago Concours Inc.
Thought provoking! A jump-start that will expand the critical thinking process in development meetings. ThinkAbout ignites energy and rigor to a process that ensures customer delight! --Michele Fortune, President, DRG Network
Andrea IS a verb! And her action is getting it. She gets it because she is purposeful in her approach. Through the innovative, verb-saturated examples and exercises in ThinkAbout, she'll help lead you and your brand team to create even more inspired products that your customers can't wait to get! --Rosemary Harris, originator, writer, designer, Really Woolly® Cards
About the Author
Andrea Syverson is a customer-centric listener, connector and creator. As a right and left-brained creative marketing strategist with over 25 years experience, she holds the customer in highest regard in all decision-making processes.
By actively and intuitively listening to customers, she has created and developed best-selling products and strategies across a variety of categories from gifts and stationery and books to gourmet food and apparel to spirituality, and many in between. Her clients include many large and small giants: Hallmark, Hershey Foods, Ben & Jerry's, Celestial Seasonings, Spanx, Boston Proper, Compassion International, and World Vision, just to name a few. While she holds an MBA, Andrea acknowledges that her true expertise comes from continuous hands-on customer experiences.
Syverson loves her work as a brand provocateur. She s helped companies stop and think about their product positioning, their brand relevance, their customer needs. She s helped companies get back to the heart and soul of their mission, reposition themselves if necessary, construct product and brand fit charts, creatively brainstorm the future and develop strategic merchandising and marketing plans that place their customers needs first and center. Her clients appreciate her warm and enthusiastic style and ability to work as an outsider-insider.
She is President of IER Partners, a national consulting firm based in the Rocky Mountains, specializing in branding, strategic planning, merchandising, new product development and creative thinking.
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Not only is it brilliant, it is fast, funky and fun.
-Joani Schultz, Chief Creative Officer, Group Publishing, Inc.