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ThinkPad: A Different Shade of Blue 1st Edition
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Top Customer Reviews
Thinkpad shows how a small team with a mandate can buck the bureaucracy and shine. It clearly wasn't easy getting the Thinkpad off the ground, but anyone interested in finding a niche for their project should find some insights to adopt as their own. I would assign the chapter on "Influencing the Influencers" to any new manager on an innovative team: it's an excellent case study of building support both inside and outside your group which has paid dividends for years.
Continuing to get it right after the product's initial success seems to be the most difficult challenge of all. Judging from the continuing good reviews of the most recent models, it looks like the Thinkpad team has learned just that.
On the plus side: I stuck it out to the end although I read it purely out of interest -- I am a gadgets person but I'm a Business Analyst. If product development or brand-building is your thing, there is plenty of detail here -- from a member of the original team.
Most Recent Customer Reviews
Being an extremely satisfied owner of an IBM ThinkPad A-series laptop, I came across this book by accident and immediately found myself immersed in the inner workings and coporate... Read morePublished on April 27, 2002 by AMM
Having been involved in this part of the business during the early years of PC and Thinkpad, I found the book an exciting chronicle detailing that period of IBM's history. Read morePublished on February 20, 2000 by Scott Wagert