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This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.
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The gorilla study illustrates two important facts about our minds: we can be blind to the obvious, and we are also blind to our blindness.
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A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.
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Thinking, Fast and Slow Paperback – April 2, 2013

4.6 out of 5 stars 22,010 ratings

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From the Publisher

Editorial Reviews

Review

“It is an astonishingly rich book: lucid, profound, full of intellectual surprises and self-help value. It is consistently entertaining . . . So impressive is its vision of flawed human reason that the New York Times columnist David Brooks recently declared that Kahneman and Tversky's work ‘will be remembered hundreds of years from now,' and that it is ‘a crucial pivot point in the way we see ourselves.'”
Jim Holt, The New York Times Book Review

“There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman's Thinking, Fast and Slow . . . This is one of the greatest and most engaging collections of insights into the human mind I have read.”
William Easterly, Financial Times

“I will never think about thinking quite the same. [Thinking, Fast and Slow] is a monumental achievement.”
Roger Lowenstein, Bloomberg/Businessweek

“Brilliant . . . It is impossible to exaggerate the importance of Daniel Kahneman's contribution to the understanding of the way we think and choose. He stands among the giants, a weaver of the threads of Charles Darwin, Adam Smith and Sigmund Freud. Arguably the most important psychologist in history, Kahneman has reshaped cognitive psychology, the analysis of rationality and reason, the understanding of risk and the study of happiness and well-being.”
Janice Gross Stein, The Globe and Mail

"Everyone should read Thinking, Fast and Slow.”
Jesse Singal, Boston Globe

“[Thinking, Fast and Slow] is wonderful. To anyone with the slightest interest in the workings of his own mind, it is so rich and fascinating that any summary would seem absurd.”
Michael Lewis, Vanity Fair

“Profound . . . As Copernicus removed the Earth from the centre of the universe and Darwin knocked humans off their biological perch, Mr. Kahneman has shown that we are not the paragons of reason we assume ourselves to be.”
The Economist

“[A] tour de force of psychological insight, research explication and compelling narrative that brings together in one volume the high points of Mr. Kahneman's notable contributions, over five decades, to the study of human judgment, decision-making and choice . . . Thanks to the elegance and force of his ideas, and the robustness of the evidence he offers for them, he has helped us to a new understanding of our divided minds―and our whole selves.”
Christoper F. Chabris, The Wall Street Journal

“A major intellectual event . . . The work of Kahneman and Tversky was a crucial pivot point in the way we see ourselves.”
David Brooks, The New York Times

“For anyone interested in economics, cognitive science, psychology, and, in short, human behavior, this is the book of the year. Before Malcolm Gladwell and Freakonomics, there was Daniel Kahneman, who invented the field of behavior economics, won a Nobel . . . and now explains how we think and make choices. Here's an easy choice: read this.”
The Daily Beast

“Daniel Kahneman is one of the most original and interesting thinkers of our time. There may be no other person on the planet who better understands how and why we make the choices we make. In this absolutely amazing book, he shares a lifetime's worth of wisdom presented in a manner that is simple and engaging, but nonetheless stunningly profound. This book is a must read for anyone with a curious mind.”
Steven D. Levitt, William B. Ogden Distinguished Service Professor of Economics at the University of Chicago; co-author of Freakonomics and SuperFreakonomics

Thinking, Fast and Slow is a masterpiece―a brilliant and engaging intellectual saga by one of the greatest psychologists and deepest thinkers of our time. Kahneman should be parking a Pulitzer next to his Nobel Prize.”
Daniel Gilbert, Harvard University Professor of Psychology, author of Stumbling on Happiness, host of the award-winning PBS television series "This Emotional Life"

“This is a landmark book in social thought, in the same league as The Wealth of Nations by Adam Smith and The Interpretation of Dreams by Sigmund Freud.
Nassim Taleb, author of The Black Swan

“Daniel Kahneman is among the most influential psychologists in history and certainly the most important psychologist alive today. He has a gift for uncovering remarkable features of the human mind, many of which have become textbook classics and part of the conventional wisdom. His work has reshaped social psychology, cognitive science, the study of reason and of happiness, and behavioral economics, a field that he and his collaborator Amos Tversky helped to launch. The appearance of Thinking, Fast and Slow is a major event.”
Steven Pinker, Harvard College Professor of Psychology, Harvard University, and author of How the Mind Works and The Better Angels of our Nature

About the Author

Daniel Kahneman is Eugene Higgins Professor of Psychology Emeritus at Princeton University and a professor of public affairs at the Woodrow Wilson School of Public and International Affairs. He received the 2002 Nobel Prize in Economic Sciences for his pioneering work with Amos Tversky on decision-making. He is the author of the international bestseller Thinking, Fast and Slow.

Product details

  • Publisher ‏ : ‎ Farrar, Straus and Giroux; 1st edition (April 2, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 499 pages
  • ISBN-10 ‏ : ‎ 0374533555
  • ISBN-13 ‏ : ‎ 978-0374533557
  • Item Weight ‏ : ‎ 1.15 pounds
  • Dimensions ‏ : ‎ 5.51 x 1.46 x 8.23 inches
  • Customer Reviews:
    4.6 out of 5 stars 22,010 ratings

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Daniel Kahneman (Hebrew: דניאל כהנמן‎, born March 5, 1934) is an Israeli-American psychologist notable for his work on the psychology of judgment and decision-making, as well as behavioral economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences (shared with Vernon L. Smith). His empirical findings challenge the assumption of human rationality prevailing in modern economic theory. With Amos Tversky and others, Kahneman established a cognitive basis for common human errors that arise from heuristics and biases (Kahneman & Tversky, 1973; Kahneman, Slovic & Tversky, 1982; Tversky & Kahneman, 1974), and developed prospect theory (Kahneman & Tversky, 1979).

In 2011, he was named by Foreign Policy magazine to its list of top global thinkers. In the same year, his book Thinking, Fast and Slow, which summarizes much of his research, was published and became a best seller. He is professor emeritus of psychology and public affairs at Princeton University's Woodrow Wilson School. Kahneman is a founding partner of TGG Group, a business and philanthropy consulting company. He is married to Royal Society Fellow Anne Treisman.

In 2015 The Economist listed him as the seventh most influential economist in the world.

Bio from Wikipedia, the free encyclopedia. Photo by see page for author [Public domain], via Wikimedia Commons.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
22,010 global ratings

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Top reviews from other countries

Dr W. H. Konarzewski
3.0 out of 5 stars Essential wisdom. Not an easy read but worth persevering.
Reviewed in the United Kingdom on December 8, 2018
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247 people found this helpful
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Binod
1.0 out of 5 stars Poor paper quality
Reviewed in India on September 26, 2018
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1.0 out of 5 stars Poor paper quality
Reviewed in India on September 26, 2018
Don't go with this product. The size of the letters are so small that, I bet, you can't read a page comfortably. I'm not saying anything about the content of the book. The paper quality of the book especially, the size of letters, is so poor that u will regret buying this book. Now it's ur choice.
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Miko J. Florezzi
4.0 out of 5 stars Felt like a chore at times but I forced myself to finish it. It gets better and better.
Reviewed in Mexico on December 9, 2019
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4.0 out of 5 stars Felt like a chore at times but I forced myself to finish it. It gets better and better.
Reviewed in Mexico on December 9, 2019
You'll be disappointed if you are looking for a book that gives you advice by explicitly telling you what you should and shouldn't do. That was my mistake. Since I had these expectations, I had a rough beginning. I forced myself to continue reading it and found it's actually an enjoyable book.

Rather than telling you what you should and shouldn't do, Khaneman explains the process behind human thinking. From all the information the author shares, the reader must then decide what is useful, and what can be applied to our daily lives. In my case, I am getting better at thinking things thoroughly and not making decisions based on emotions.

I highly recommend this book for those that enjoy reading about how the human mind works.

* If you found this review useful, it would mean the world to me if you showed your support by giving it a like. Thank you very much in advance. *
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Jeetu
5.0 out of 5 stars Thanks Amazon.in for this book
Reviewed in India on April 27, 2018
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5.0 out of 5 stars Thanks Amazon.in for this book
Reviewed in India on April 27, 2018
For large size buy international edition of this book.
Right side book published by FRS.
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5.0 out of 5 stars Understand How You Can Be Manipulated on Social Media
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