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Thinking in New Boxes: A New Paradigm for Business Creativity Hardcover – Illustrated, September 10, 2013
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“Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I’ve read in a long time.”—Jennifer Fox, CEO, Fairmont Hotels & Resorts
“As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”—Peter Gelb, general manager, Metropolitan Opera
“Offers excellent suggestions for thinking creatively and creating a sustainable work culture in the department and in one’s organization . . . a valuable tool for employees and managers of all institutions.”—Journal of Applied Management and Entrepreneurship
“An imaginative, proactive, and creative approach to problem solving that prospects for new ideas rather than trying to predict the future.”—Booklist
“Psychology has shown us that there’s no such thing as ‘thinking outside the box.’ The mind always thinks in boxes, big and small, and the key to creativity is finding and creating the right boxes to think with. This practical book draws out the implications of this research, and it is a joy to read. I loved the many real-world examples, drawn from the authors’ many years of consulting for BCG.”—Keith Sawyer, Ph.D., Author of Zig Zag: The Surprising Path to Greater Creativity
"Brilliantly original and relentlessly practical, Thinking in New Boxes brings a truly fresh approach to the eternal question of how do I get more – and better – ideas. It not only challenges the readers to “think differently”, but also shows them how. It is that rare business book actually worth reading cover to cover."—Jim Andrew, Chief Strategy and Innovation Officer, Chairman Sustainability Board, EVP and Member of the Executive Committee, Royal Philips
"The pinnacle resource for any business or organization, Thinking in New Boxes is a straightforward roadmap on mastering the art of futurist leadership and understanding the intersections between creativity, innovation and re-invention. A well thought out approach and a hands-down, must read for anyone tirelessly in pursuit of achieving success in an ever evolving and rapidly changing global business ecosystem."—Dr. Mehmood Khan, chief scientific officer, PepsiCo
About the Author
Alan Iny is the senior specialist for creativity and scenarios at The Boston Consulting Group. He has trained thousands of executives and BCG consultants, runs a wide range of workshops across industries, and speaks around the world about coming up with product, service, and other ideas, developing a new strategic vision, and thinking creatively about the future. Before joining BCG in 2003, he earned an MBA from Columbia Business School and an honors BSc from McGill University in mathematics and management. Iny lives in New York with his wife and daughter.
- Publisher : Random House; Illustrated edition (September 10, 2013)
- Language : English
- Hardcover : 352 pages
- ISBN-10 : 0812992954
- ISBN-13 : 978-0812992953
- Item Weight : 1.38 pounds
- Dimensions : 6.31 x 1.05 x 9.49 inches
- Best Sellers Rank: #458,965 in Books (See Top 100 in Books)
- Customer Reviews:
"A timely novel highlighting the worth and delicate nature of Nature itself." -Delia Owens Learn more
Top reviews from the United States
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This book gave me insights on how they do the trick and a method to allow me to control the creative process.
If you have an analytic personality such as myself and no previous training or education on creative process, I think you will find this book very instructive.
Really glad I read it!
Top reviews from other countries
Was dort fehlt, wäre eine Einordnung der Lesbarkeit: Hier gibt es einen großen Pluspunkt, da man das Buch problemlos auch Nichtmuttersprachlern empfehlen kann! Das Buch ist gut geschrieben und das Englisch immer verständlich (was bei Business-Literatur leider oft nicht der Fall ist). Und es macht augrund der interessanten Beispiele Spaß zu Lesen.