- Paperback: 176 pages
- Publisher: Princeton Architectural Press (April 16, 2004)
- Language: English
- ISBN-10: 1568984480
- ISBN-13: 978-1568984483
- Product Dimensions: 7.1 x 0.5 x 8.6 inches
- Shipping Weight: 14.4 ounces
- Average Customer Review: 86 customer reviews
- Amazon Best Sellers Rank: #350,078 in Books (See Top 100 in Books)
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Thinking with Type: A Primer for Designers: A Critical Guide for Designers, Writers, Editors, & Students
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"...written with warmth and clarity...destined to become an essential part of many typographers' and designers' librairies." -- Print, April 2005
"If you've ever wondered why you 'instinctively' buy one cake mix over the other, find out here." -- Florida Inside Out, April 2005
"dense enough to cover all vital type subjects...condensed enough for easy referencing." -- Step Inside Design, Dec. 2004
...worthy of adding to your library; it's essential if you salivate when you look at well-designed and well-chosen type. -- Technical Communication, August 2005
"If you've ever wondered why you 'instinctively' buy one cake mix over the other, find out here." --Florida Inside Out, 4/2005
"Ellen Lupton, one of America's best-known design educators, is director of the design program at Maryland Institute College of Art (MICA) in Baltimore, as well as curator of contemporary design at Cooper-Hewitt in New York. The author of several books, Lupton... use(s) her latest, Thinking With Type as a primer for her students." -- Alan G. Brake --Azure, January 2005
"Ellen Lupton, one of Americas best-known design educators, is director of the design program at Maryland Institute College of Art (MICA) in Baltimore, as well as curator of contemporary design at Cooper-Hewitt in New York. The author of several books, Lupton... use(s) her latest, Thinking With Type as a primer for her students." -- Alan G. Brake (January, 2005) --Azure
"Worthy of adding to your library; it's essential if you salivate when you look at well-designed and well-chosen type."
"Design isnt just about how things look, the answer to a design challenge is more about discovering why certain things work. In steering projects toward visual solutions that deliver clear messages, we have to look at the very building blocks of design. Thinking with Type: A Critical Guide for Designers, Writers, Editors, - Students aims to get at the heart of this issue." -- Brian E. Young (March 2, 2009)
Top customer reviews
There are three main topics discussed: Letter, Text, and Grid. These are three fundamental things every designer should know and take into consideration when completing a project.
You first learn about Letter, a history of how fonts and types were first used to make physical books and their evolution into the digital font files we have today. You move on to Text, where you learn about how spacing them apart or together or in different arrangements will have a certain effect. Lastly, you learn about Grid, which is a section on how all your information is organized and can be organized on a physical or digital canvas.
And as a bonus, the last few pages are an appendix of very useful information mostly about proofreading and using the right punctuations, and using standardized editing marks. I found this last part to be very helpful.
This is a quick read with some introductory topics and lots of visual examples. Use the knowledge in this book as guidelines, and start creating your own content, today!
This book, while it does contain some practical dos and don'ts, is more useful for: seeing good examples of interesting typography; learning a bit of history about typefaces, layout, and grid; and for learning about how typographical grids and other techniques apply to web design.
I agree with some other reviewers that the design and layout of the book at times is overwrought, and distracts from the content. This is most evident in the first chapter, Letters, which I found very difficult to get through. However, the second (Text) and third (Grid) chapters aren't laid out so busily, and are much stronger.
I wouldn't recommend this as a first or only book on typography, but is worth reading after more complete, nuts-and-bolts volumes.
Beginning with the history of typography, and going through pre-digital type, then going on into contemporary typography, this book offers a good resource for graphic designers and English majors alike.
For the beginning graphic designer reading this review, I would definitely suggest this book before tackling some of the more in-depth typography books so that one can have a basis for understanding some of the more complicated concepts that will be presented in alot of the other books.