Random House LLC
Price set by seller.
Thinkpak: A Brainstorming Card Deck Kindle Edition
An Amazon Book with Buzz: "The Four Winds" by Kristin Hannah
"A timely novel highlighting the worth and delicate nature of Nature itself." -Delia Owens Learn more
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
--Wall Street Journal --This text refers to the cards edition.
From the Publisher
- ASIN : B00G8ELVSM
- Publisher : Ten Speed Press; Revised edition (February 11, 2014)
- Publication date : February 11, 2014
- Language: : English
- File size : 1831 KB
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 66 pages
- Lending : Not Enabled
- Best Sellers Rank: #964,414 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
ThinkPak comes with a 57 page manual with instructions and strategies to follow when you are using the idea stimulator cards. There a of examples in the little booklet including real life examples where real people have used ThinkPak deck of cards to solve problems and create new inventions. There also many examples used in the manual, from big companies like Mc Donalds, Starbucks and Sony where it is more clearly demonstrated how the creative problem solving methodologies can be used and better understood through real life examples.
The manual also includes creative problem solving strategies that will help you organize your thoughts and approach problem solving more strategically rather than just sitting back, looking at the sky and waiting for the big idea to come to you.
Asking the right questions is essential in solving any problem you face that something that the great Albert Einstein truly understood and often talked about.
The Brainstorming deck of cards use the SCAMPER approach and are basically a series of mainly questions with some examples to help guide you in your creative thinking process.
Today when many organizations, departments and teams are struggling to do more with less, the need for fresh ideas is even greater. But here's good news: Thinkpak (a brainstorming card deck) can help!
Michael Michalko, author of Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition) , is described as "one of the most highly acclaimed creativity experts in the world. As an officer in the U.S. Army, Michael organized a team of NATO intelligence specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive-thinking methods."
The problem says Michalko, "If you always think the way you've always thought, you'll always get what you've always got."
The solution: "Everything new is really an addition to or modification of something that already existed. To create a new idea, product, service, process, breakthrough, or whatever else you need, just take a subject and change it into something."
S.C.A.M.P.E.R. So this creativity guru recommends you "S.C.A.M.P.E.R" and leverage the nine principal ways of changing a subject:
Combine it with something else.
Adapt something to it.
Modify or Magnify it.
Put it to some other use.
Reverse or Rearrange it.
The Thinkpak brainstorming card deck has 56 cards including two instructional cards, four or five cards for each of the nine key processes, plus seven cards with creative ways to evaluate ideas. It's a brilliant instant brainstorming system. But caution! It could be dangerous to your boring, status quo!
The Thinkpak cards contain "idea-triggering questions based on these nine principles. The questions are designed to focus your attention on your subject in different ways and give you different means of interpreting what you are focusing on. These different ways of focusing will break your habitual thought patterns and let you look at your subject in fresh ways."
Did our biblical heroes have access to these Thinkpak cards? Maybe! Think Noah's Ark, water-into-wine, and the Red Sea crossing.
In the fast-reading 52-page instructional mini-booklet, the author continues, "You'll generate a quantity of ideas quickly, including ideas that you wouldn't have otherwise considered. Once you apply the Thinkpak questions to your subject or situation, ideas begin to appear almost involuntarily."
I used the cards at a strategic planning retreat this month. Fun broke out! Especially when the leaders of one entity played the "Reverse It" card--and suggested they trade real estate with the other entity!
Each of the nine principles is illustrated with a memorable story, like the Walkman radio. Sony engineers attempted to design a small portable stereo tape recorder. Nothing worked. Then Masaru Ibuka, honorary chairman of Sony, leveraged several creativity principles to find success--recalling a separate project to design lightweight portable headphones.
The Sony chief brainstormer asked, "What if you combine the headphones with the tape player and eliminate the recorder function altogether?" At the time, by combining, eliminating and reversing, the Walkman became Sony's top selling electronic product of all time. Steve Jobs should have been grateful!
Fire Your Board! Speaking of eliminating, Thinkpak shares the story of the chairperson of a nonprofit board that "wanted to energize her board members out of their lethargy." So she asked the members to imagine that they were all fired. "Then she asked them to reapply for the board. This shocked the board members and forced them to rethink their knowledge and competencies," and most important, what they needed to bring to the table to truly be effective board members.
Should you modify or magnify something? One entrepreneur hands out business cards with one rounded corner, with a tagline, "25 percent safer than most other business cards." Clients keep his card and show others.
Ray Kroc, after buying the first McDonald's stand, stored his spuds in the basement but couldn't get the french fries to taste right. The original McDonald family had exposed their potatoes to desert winds that cured the potatoes. SCAMPER Solution: "Modify the storage area. Kroc cured the potatoes by installing large electric fans in the basement."
Kroc also employed the Rearrange It approach to differentiate his hamburger stand from all the other box-shaped burger joints. Presto: Golden Arches!
So to breathe fresh air into your team's ventilating system (now...there's an idea!), and delegate this creativity tool to a team member.
P.S. Where do you dream up your best ideas? One company, referenced in Thinkpak, created a special room with educational toys, games, videos and bean bag chairs--and included baby photos of every team member; a reminder that we are all born with creativity.
I have been using these a lot both by myself along with colleagues.
It really helps break you out of your normal habits of thinking and guides you down various paths of new thoughts that will help provide new insights, original ideas and creative solutions to problems. Yeah, I stole some of that wording from the help book that comes with the cards. Don't know how else to phrase it, they did a good job writing it! :)
I recommend this if you are at all trying to come up with new ideas or solutions to problems in your everyday or work life!
Top reviews from other countries
The cards are well designed and nicely packed in a strong box for easy handling.
The cards covering evaluation techniques are quite powerful as they cover briefly methods like "the Walt Disney method", Flip a coin, DeBono's pos/neg/interesting, etc...handy to know about and to use!
Combine it something else
Adapt something to it
Magnify or Modify it
Put to other Uses
Eliminate something / Minify
Rearrange or Reverse it
Thinkpak consists of 56 cards + Instructions:
- Card 1: Reference list of SCAMPER method
- Card 2: Thinkpak guidelines - Basic techniques
- Cards 3-47: Idea stimulator
- Cards 48-56: Techniques for idea evaluation (DeBono's pos/neg/interesting, Walt Disney's method, Mapping, Flip a coin, etc...)
Contents "Instructions for using the brainstorming card deck":
- What is Thinkpak
- The Thinkpak cards
- Thinking about your subject
- Group brainstorming
- More inspiration