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The Third Wave Mass Market Paperback – May 1, 1984
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Top Customer Reviews
Particularly impressive in retrospect is the description of a forecast for mass customized products. The customer "will become so integrated into the production process that we find it . . . difficult to tell . . . who is the producer." One might be reading about someone ordering a computer on the Dell Web site.
Almost equally impressive is the appreciation of how electronic connections will establish horizontal connections. "Even a partial shift towards the electronic office will be enough to trigger an eruption of social, psychological, and economic consequences." "It promises to restructure all human relationships and roles in the office as well."
Key insights related to:
(1) Companies needing to take on full responsibility for the consequences of their actions on society and the environment;
(2) Companies becoming much more important social institutions of change;
(3) Information moving to the center of major decisions;
(4) Government spreading its influence so that business and politics become inextricably entwined; and
(5) Institutional ethics coming to more closely reflect social ethics.
In fact, this is the first book I have located that sees the business organization as the critical institution in making ecological, moral, political, racial, sexual and social change, as well as the usual transactional ones.Read more ›
It is the collision of these concentric waves, and the turbulence created by the interaction of these waves, ie the resistance of industrial-based organizations to information-based systems, that accounts, in their view, for much of the seeming social, political and economic disorder. In short, this book seeks to postulate a paradigm that explains the entire scope of the Information Revolution. It succeeds in this goal as perhaps no other book written to date. For this reviewer, The Third Wave is as thought- provoking as we approach the year 2000 as the book The Greening of America was in the 1970s.
There is a "quotable" in every single paragraph. Read it.
In essence, Toffler shows how society and economy have moved from hunter-gatherers to the industrial age, and then to the knowledge/information based economies of the world we currently live in.
The details and depth of research in this book are staggering. And, for basically a very long research paper, his style is exciting and engaging, pulling the reader through the statistics and historical events shaping his overall thesis.
As cheesy as it sounds, when I read this book in 1992, it changed my life; it ignited a new appreciation and fascination with history to the point where I now seek it out.
Most Recent Customer Reviews
Half way through the book at the moment, but just wanted to stop by and share one of the authors futuristic views. Here he was talking about custom clothes fittings. Read morePublished 16 days ago by Koco Papa
Reading this book now is looking at history. Was written as a look at the possible future.. Alvin Toffler has extensive documentation in his book. Read morePublished 1 month ago by Astro123
Before proceeding I want to say that I find this book fascinating. Thirty five years later I read it again and learn new things from it. Read morePublished 14 months ago by Shadeburst