- Paperback: 164 pages
- Publisher: Sunflower Press (October 20, 2013)
- Language: English
- ISBN-10: 0989608042
- ISBN-13: 978-0989608046
- Product Dimensions: 6 x 0.4 x 9 inches
- Shipping Weight: 10.7 ounces (View shipping rates and policies)
- Average Customer Review: 100 customer reviews
- Amazon Best Sellers Rank: #445,494 in Books (See Top 100 in Books)
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This Is How You Pitch: How To Kick Ass In Your First Years of PR Paperback – October 20, 2013
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Ed then moves onto what the title promises and this is, by far, the most helpful part of the book. From pitching to press releases to phone calls (if you have to), Ed basically describes what to do and how to do it. Equally as important, he also describes what not to do; like actually saying "this is a pitch." Ed spells out four story styles for pitches (company story, company news, trend pieces and sourcing) and Three Rules for writing a pitch. Also included is a handy press release template. This same section offers sound advice, based off of Ed's personal experience, in regard to fostering relationships and connections with clients, peers and the media. We're all humans and it helps to treat each other as such. The technical know-how is combined perfectly with real world ethos and pathos application.
The book then moves on to social media and what you might expect when/if you branch out on your own. Again, this is all good information that will surely come in handy as some point in one's career.
As one might be able to deduce by reading the full title, there is a bit of profanity, but, honestly, that's what makes the book feel "real." I could actually use a few swear words in the nonprofit law book I'm currently reading for a class... it might wake me up. We're all adults here; adults who should pick up this book and give it a read. It's succinct, informative and to-the-point. Basically, the way PR should be. I recommend picking this up if you are even remotely curious as to what the world of PR might be like. If you already know you're going into PR, this is a must-read.
Firstly, the foreword is effin awesome. Great dive into the book.
The first several chapters are a great "how to guide" and break down the reality of the PR life. Coming from someone who doesn't know anything about PR, I now understand the basic moving parts.
Your advice on pitching is spot on. No, I have never pitched an article or story, but the basics are the same for BD. If we changed your title to "how you develop new business", the advice (with a few minutiae) would be the same.
The section on social media was good; informative, and to the point. Pros and cons were great, and you didn't go into unnecessary detail.
Good point on conferences. Often, they are a waste of time. In BD, they are helpful to some degree (if your entire partner or client base is heavily represented there) however, for the most part, you are spot on.
PR aside, your section on network couldn't be more on-target. Most young folks these days see this as a means to an end, and not relationship building, which is what it actually is. Your best long run relationships will be fruitless (in the business sense) for quite some time. However, if you build on the personal side of the relationship, the business stuff follows. Great advice in this section.
Frameworks and hand written thank you notes = MBA 101. Love it.
Great read all together. I sincerely enjoyed it and feel I have a much better understanding of your industry.