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This Is Marketing: You Can't Be Seen Until You Learn to See by [Seth Godin]

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This Is Marketing: You Can't Be Seen Until You Learn to See Kindle Edition

4.6 out of 5 stars 3,396 ratings

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"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times 

About the Author

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com. --This text refers to an alternate kindle_edition edition.

Product details

  • ASIN ‏ : ‎ B07DBR1V9S
  • Publisher ‏ : ‎ Portfolio (November 13, 2018)
  • Publication date ‏ : ‎ November 13, 2018
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 4138 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 288 pages
  • Customer Reviews:
    4.6 out of 5 stars 3,396 ratings

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
3,396 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on April 1, 2019
9 people found this helpful
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Reviewed in the United States 🇺🇸 on November 13, 2018
49 people found this helpful
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Reviewed in the United States 🇺🇸 on November 14, 2022

Top reviews from other countries

Mrs. A. Still
1.0 out of 5 stars Total Waste of Money
Reviewed in the United Kingdom 🇬🇧 on December 20, 2018
61 people found this helpful
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J.F.Penn
5.0 out of 5 stars Marketing as service to a community, trust, and changing the world
Reviewed in the United Kingdom 🇬🇧 on November 13, 2018
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5.0 out of 5 stars Marketing as service to a community, trust, and changing the world
Reviewed in the United Kingdom 🇬🇧 on November 13, 2018
I've followed Seth's blog for years and I own all his books. This is a fantastic update to what he has consistently taught, an excellent primer if you're just starting out, and a way to deepen your knowledge if you're more advanced.

His message of treating people like real human beings rather than numbers on a list, and of earning trust over the long-term resonates through the book. It also has aspects that made me think anew - for example, how status and affiliation impact behaviour, and how to cultivate permission in a saturated media environment where trust is at an all-time low.
Highly recommended.
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22 people found this helpful
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Asad Shah
1.0 out of 5 stars Worst book I've read all year
Reviewed in the United Kingdom 🇬🇧 on April 12, 2019
19 people found this helpful
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@Timothy_Hughes
5.0 out of 5 stars Not a Methodology but A Set of Ideas
Reviewed in the United Kingdom 🇬🇧 on December 10, 2018
18 people found this helpful
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Alessandro Perilli
5.0 out of 5 stars Must read
Reviewed in the United Kingdom 🇬🇧 on December 15, 2019
4 people found this helpful
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