This Means This, This Means That Second Edition: A User's Guide to Semiotics 2nd Edition, Kindle Edition

by Sean Hall (Author) Format: Kindle Edition

Flip to back Flip to front

Audible Sample Playing... Paused You are listening to a sample of the Audible narration for this Kindle book.
Learn more

ISBN-13: 978-1856697354

ISBN-10: 1856697355

Why is ISBN important?

Paperback

$18.44 - $29.95

Other Sellers

from

Other Sellers

See all 9 versions

We're sorry, the Kindle Edition of this title is not currently available for purchase

Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory.

This new edition features an expanded introduction that carefully and clearly presents the world of semiotics before leading into the book's 76 sections of key semiotic concepts. Each short section begins with a single image or sign, accompanied by a question inviting us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign, and in this way, actively engage in creative thinking.

A fascinating read, this book provides practical examples of how meaning is made in contemporary culture.

Customers who bought this item also bought

Page 1 of 1 Start overPage 1 of 1

Marc Andrews
46
Kindle Edition
$21.84
Daniel Chandler
46
Kindle Edition
$14.72
Jenn Visocky O'Grady
92
Kindle Edition
$16.66
Luke Sullivan
392
Kindle Edition
$15.00
David Crow
28
Kindle Edition
$35.07
Gail Scott
4
Kindle Edition
$16.99

Get everything you need

Page 1 of 1 Start overPage 1 of 1

Paul Cobley
81
Kindle Edition
$3.78
Steven DuPuis
104
Kindle Edition
$14.05
J. Holman Yasunari Kawabata
85
Kindle Edition
$11.99
Chad Engelland
45
Kindle Edition
$12.99
Marc Andrews
46
Kindle Edition
$21.84
Catherine Belsey
119
Kindle Edition
$6.99

Amazon Business: Make the most of your Amazon Business account with exclusive tools and savings. Login now

Editorial Reviews

About the Author

Sean Hall is Deputy Head of Department and Leader in Contextual Studies in the Department of Design at Goldsmiths College, University of London. He was formerly a lecturer in Philosophy at Balliol College, Oxford. As a practicing artist, he has exhibited at the V&A, the Royal Academy, and the Whitechapel Gallery. --This text refers to an out of print or unavailable edition of this title.

Product details

ASIN ‏ : ‎ B00JB8I9RS
Publisher ‏ : ‎ Laurence King Publishing; 2nd edition (March 26, 2012)
Publication date ‏ : ‎ March 26, 2012
Language ‏ : ‎ English
File size ‏ : ‎ 8081 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Print length ‏ : ‎ 192 pages
Lending ‏ : ‎ Not Enabled

Best Sellers Rank: #973,083 in Kindle Store (See Top 100 in Kindle Store)
- #186 in Graphic Arts
- #286 in Semiotics & Theory Literary Criticism
- #608 in Design (Kindle Store)

Customer Reviews:
122 ratings

Customer reviews

5 star		74%
4 star		15%
3 star		4%
2 star		4%
1 star		4%

How are ratings calculated?

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

dickens

Good examples and concepts; could strengthen/tighten unifying framework

Reviewed in the United States on May 12, 2017

Verified Purchase

My first book in semiotics. I have worked in marketing research, and used projective techniques such as the Zaltman Metaphor Elicitation Technique. I was hoping this book would give me deeper insight into symbols and how we process them.

The book did help me understand new ways of categorizing symbols and it does have clear visuals to illustrate concepts. I also

I was a tad disappointed with the depth of analysis in the book; it was not as integrative as I would have liked. While I got a list of concepts and examples, the unifying framework could/should have been stronger. Less of a guide for practice for when to use what, more of a reference you can leaf through

3 people found this helpful

Helpful

R. S. Lloyd

A good starting point for getting to know semiotics

Reviewed in the United States on August 29, 2015

Verified Purchase

I have several books on the subject and this is one of the better ones. I am always suspicious when philosophy and critical theory is written in a manner that seems more bent upon obfuscation than clarity. This publication goes out of its way to help the reader understand its many 'squishy' ideas and examples. It is likely that the readers will still have many questions after finishing this book, but they will certainly have a much stronger foundation as well.

3 people found this helpful

Helpful

Shizam

Overly simplistic, lacks depth

Reviewed in the United States on December 17, 2014

Verified Purchase

This is the 4th book I read after deciding I wanted to look into social movements like Post Modernism, Modernity, Modernism in general and the 2nd book I've read on Semiotics and I found the chapters in this book lacking depth on the topics its trying to cover, you'd be better off reading Wikipedia.

There are a list of ideas/topics the book attempts to talk about but there is no actual discussion, each chapter defines a topic, gives an example and moves on to the next one. No context is given, nothing is tied together with each other or to a greater concept, its not that this book is necessarily a 'simple introduction' to these ideas for people new to the concepts, its just a list of definitions.

8 people found this helpful

Helpful

pedro zollinger

Awesome

Reviewed in the United States on January 17, 2019

Verified Purchase

Best textbook to challenge your mind.

Helpful

Susan Aldridge

Must have for serious graphic designers

Reviewed in the United States on November 28, 2018

Verified Purchase

Learned so much reading this book and applying it to my identity design class.

Helpful

sasori

excellent book

Reviewed in the United States on May 14, 2019

Verified Purchase

really like this book!

Helpful

Margaret S.

Two Stars

Reviewed in the United States on May 3, 2017

Verified Purchase

Seems a little lacking in substance.

Helpful

Sarah Neelands

This book brings new meaning to the subject

Reviewed in the United States on January 9, 2014

Verified Purchase

This was a fun book to read. Some of the subject matter I havd seen before, but there was new material too. Very informative.

One person found this helpful

Helpful

Top reviews from other countries

Alfromthe midlands

Recommended For Photographers Too

Reviewed in the United Kingdom on August 7, 2012

Verified Purchase

When I was briefed that I had to write about semiotics as part of the Visual Communication module of my photography HNC, I was lost until I found this book. Its brilliant. It provided me with all the information and understanding I needed to get a grasp of hidden meanings and codes in imagery. I'm now looking to find and create them all the time. I have seen books before written by senior university lecturers, written in a language that is enough to send you to sleep after a couple of pages, but this book is not one of those. It flows, it is interesting, it is entertaining and you want to turn the page. I highly recommend it.

7 people found this helpful

R101

Simple and Sublime

Reviewed in the United Kingdom on April 14, 2017

Verified Purchase

The short chapters with visual aids and clear yet informative writing style make this a perfect introduction to the topic of semiotics and symbolism. There are also a few optional exercises to help keep the reader engaged as the focus changes from semantic symbolism to pictorial with examples that draw on art, decor, architecture and literature.

Shelly

brilliant

Reviewed in the United Kingdom on December 15, 2010

Verified Purchase

I bought this book to aid my first year Alevel students through understanding semiotics. i have plenty of other books on the subject of semiotics iconography and so on, but none that offers explainations and understanding as this publication. not a heavey book to engage with and easily understandable even for the teacher lol. brilliant! this book offers a clear insight with use of good imagery and illustration and clarity. not exactly designed for degree level study, but great for alevel and gcse i would recommend this publication for the above reasons.

2 people found this helpful

Dr. C. Gordon

A really useful guide to semiotics for the beginner

Reviewed in the United Kingdom on January 8, 2015

Verified Purchase

A really useful guide to semiotics for the beginner. Explained in an easily understood format, where the reader can test their own understanding for each section before the explanation on the following page. Recommended

S. Wallace

A helpful guide for beginners

Reviewed in the United Kingdom on March 7, 2014

Verified Purchase

this book is clear and easy to read for those, like me, that are new to semiotics and simply want to know what it's all about. it also has lots of helpful pictures and questions to think about. it was just what I was looking for!

One person found this helpful

See all reviews

What other items do customers buy after viewing this item?

Page 1 of 1 Start overPage 1 of 1

Winfried Noth
14
Kindle Edition
$7.99