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This is Social Commerce: Turning Social Media into Sales Paperback – February 20, 2012
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'With real-life examples from businesses like Dell and Autoglass, Clapperton shows how you can grab the attention of a digitally fixated generation. (The CA, March 2012) 'Clapperton has created a very user-friendly guide to getting the most out of your social media activity, with easy step-by-step visuals and instructions on what you should be doing' (Growthbusiness.co.uk, 3rd May 2012)
From the Back Cover
Everyone in business is switched on the using social media, but how can you turn this into sales? This is Social Commerce sows you how.
Social commerce is all about enabling sales transactions through social media. That might take the form of a commerce page on Facebook where people can buy your product without leaving the comfort of their favourite social network, or tapping into collective buying power through Groupon. The social commerce possibilities are endless.
But it's not just about selling, you need to engage your customers too. It's only when you add value to customers' shopping experience and develop your brand and products from their feedback, that you'll start to shift the needle on your bottom line.
Make sure you're selling where the social media generation want to buy.
Exploring and trying out all the social commerce options can be expensive and exhausting, but it doesn't have to be. There are many cost effective ways to dive in and get it off the ground quickly. This is Social Commerce shows you exactly what you need to be doing and where.
With simple, practical steps and real life stories from businesses of all sizes, you'll soon be up to speed on the possibilities of social commerce and have access to a range of tactics that will help you transform your social media activity into sales.