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Eat This, Not That! Thousands of Simple Food Swaps that Can Save You 10, 20, 30 Pounds--or More! Paperback – January 1, 2008
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Americans spend more than $400 billion a year eating out, and behind each burger, turkey sandwich, and ice cream sundae is a simple decision that could help you control your weight--and your life. The problem is, restaurant chains and food producers aren't interested in helping you make healthy choices. In fact, they invest $30 billion a year on advertising, much of it aimed at confusing eaters and disguising the fat and calorie counts of their products.
All of that has changed with EAT THIS, NOT THAT!. This book puts the entire food industry under the spotlight, and arms you with the savvy tricks and insider information it takes to eat well no matter where you are. With EAT THIS, NOT THAT! you're the expert in every eating situation, from the frozen food aisle to your favorite fast food joint to your local sports bar. You control your food universe--and lose the pounds you want--because, unlike every other customer, you'll know the smart choices to make--instantly!
EAT THIS, NOT THAT! is jam-packed with secrets the restaurant industry doesn't want you to know. For example: * Burger King doesn't want you to know that a BK Big Fish® Sandwich and fries have a whopping 1000 calories--nearly half your daily caloric intake! (Fish is usually healthy, but not this kind. Find out why with this book.) * Pizza Hut doesn't want you to know that a standard pizza in Italy contains 500 to 800 calories, but the same meal at Pizza Hut can top 2,100 calories! (You'd need to ride a stationary bike for more than three hours to burn off this mistake. Instead, eat all the pizza you want by making smart choices. EAT THIS, NOT THAT! shows you how.) * Macaroni Grill doesn't want you to know that a single serving of their Grilled Teriyaki Salmon has more than three times your daily allowance of sodium! (Cut your risk of high blood pressure by making smart choices at the same restaurant. You'll find them inside.)
If only you knew the industry secrets, you could eat at any of your favorite restaurants--or chow down on everything from the company vending machine to your kids' Halloween buckets--and know that every decision you made was smart, healthy, and the best possible choice for you. For example, did you know: * At McDonald's, an Egg McMuffin® is actually a healthy choice, with just 300 calories. (The Hotcakes pack more than double that amount!) * At Krispy Kreme, all you need to do is order the Very Berry Chiller instead of the Mocha Dream Chiller, and you'll save 500 calories! (Do that once a week and you'll drop more than 7 pounds this year--without trying!) * At Chipotle, you can cut 570 calories out of your Chicken Burrito just by ordering it as a bowl (without the tortilla) and asking them to hold the rice. (Same great taste, but with 94 fewer carb grams!) * Choosing a cinnamon roll at Au Bon Pain over Cinnabon will save you 463 calories and 20 grams of fat! * In the freezer section of your local supermarket, a turkey pot pie from Swanson's has 610 fewer calories than a turkey pot pie from Pepperidge Farms. * In the produce aisle, you'll get twice the vitamin C--and nine times as much vitamin A--simply by picking red bell peppers over green ones. (Who said eating healthy was difficult?)
And that's why EAT THIS, NOT THAT! is going to change everything. It's time to level the playing field. We're all tired of sneaky calories adding to our waistlines, and having to starve ourselves or spend hours on the treadmill trying to burn off the damage. Now--for the first time--you're in charge. With this simple illustrated guide to thousands of foods--along with the nutrition secrets that lead to fast and permanent weight loss--you'll make the smartest choice every time!
- Print length304 pages
- LanguageEnglish
- PublisherRodale Books
- Publication dateJanuary 1, 2008
- Dimensions6.5 x 0.55 x 6.5 inches
- ISBN-101594868549
- ISBN-13978-1594868542
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Review
EAT THIS, NOT THAT! is the only book that holds the food industry accountable for the surreptitious loads of sugar, fat, and sodium stuffed into foods that were once reliable sources of lean nutrition. It arms you with the savvy tricks and insider information you need to eat well in today’s dangerous food landscape. With EAT THIS, NOT THAT! you're the expert in every eating situation, from the frozen food aisle to your favorite fast food joint to your local sports bar. You control your food universe--and lose the pounds you want--because, unlike every other customer, you'll know the smart choices to make--instantly!
Now get this: The pressure from EAT THIS, NOT THAT! is actually reshaping the food landscape to your benefit! Since it’s original publication in 2007, here’s how some restaurants have responded:
- Baskin Robbins eliminated its 2,300-calorie Heath Bar Shake.
- Outback Steakhouse downsized its Aussie Cheese Fries from 2,900 calories to 2,140 calories.
- Macaroni Grill replaced the 1,120-calorie Kids’ Double Mac ‘n’ Cheese with a more reasonable 670-calorie version.
- Restaurants such as Quiznos, Red Lobster, and Olive Garden began publishing nutritional information for the first time ever.
- And that’s just to name a few!
About the Author
DAVID ZINCZENKO, editor in chief of Men's Health magazine, is the author of the New York Times best-sellers The Abs Diet and The Abs Diet for Women. Once an overweight child growing up in Bethlehem, Pennsylvania, Zinczenko has become one of the nation's leading experts on health and fitness. He is a regular contributor to the Today show, and has appeared on Oprah, Good Morning America, and Primetime Live.
MATT GOULDING is the food and nutrition editor of Men's Health. He has cooked and eaten his way across the world, touching down in Allentown, Pennsylvania, where he divides most of his time between keyboard and stovetop.
Product details
- Publisher : Rodale Books; First Edition (January 1, 2008)
- Language : English
- Paperback : 304 pages
- ISBN-10 : 1594868549
- ISBN-13 : 978-1594868542
- Item Weight : 15 ounces
- Dimensions : 6.5 x 0.55 x 6.5 inches
- Best Sellers Rank: #521,334 in Books (See Top 100 in Books)
- #3,409 in Other Diet Books
- Customer Reviews:
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About the authors

DAVID ZINCZENKO is internationally recognized as the leading voice in health, fitness, nutrition and weight loss and is the #1 New York Times bestselling author of 25 books in 15 languages, with more than 10 million books in print. Dave created the Eat This, Not That! series and the Zero Belly Diet franchise, as well as The Abs Diet series and the 8-Hour Diet. He is also the Editorial Director of Men's Fitness and the Nutrition and Wellness Correspondent for ABC News, and has appeared on Oprah, Good Morning America, 20/20, The Rachael Ray Show, the Ellen DeGeneres Show, and was a frequent guest on The Today Show.
His books have changed the way the world eats—and have helped millions of men and women lose weight, sometimes up to 70 pounds or more.
Starting in a 2002 op-ed in the New York Times and later in 2007 with the Eat This, Not That! series of books, Zinczenko called for food manufacturers "to provide what every diner in America deserves: full disclosure" and led to calorie counts on menus and healthier formulations of products from Jamba Juice, Carl's Jr. and many more. The blockbuster series—with its pop culture attitude, shocking food swaps and proven "no-diet" weight loss strategies—continues to top the charts, with titles devoted to restaurant menu survival, supermarket shopping guides, healthy pregnancies and rapid weight loss.
Oprah called Eat This, Not That! "a great guide everyone should get" and Ellen DeGeneres said "Eat This, Not That! will freak the weight right off of you!"
His diet books have been equally acclaimed. The Abs Diet series was ranked as one of the best commercial diet plans by U.S, News and World Report. The 8-Hour Diet (published in 2012) led the trend of intermittent fasting.
His latest franchise—Zero Belly Diet—has spawned two more bestsellers, Zero Belly Cookbook and Zero Belly Smoothies, and have helped thousands lose weight and look, feel and live better than ever. Dave's next book, The Sugar Swap Diet, will show you how giving up added sugars will melt fat and guarantee your happiest and healthiest life.
Formerly the Editorial Director of Men's Health, Women's Health and Prevention, and the General Manager of Rodale Books, Zinczenko is also the Founder and CEO of Galvanized Media, a company helping define the new era of healthy living. He grew up in Bethlehem, PA, where he's in the Hall of Fame, and attended Moravian College, home of The Zinczenko Center for New Media.

Matt Goulding is an Emmy- and James Beard Award-winning writer and the New York Times best-selling author of over 20 books, including the food-obsessed travel series he published with Anthony Bourdain, and the wildly popular Eat This, Not That series, with more than 10 million copies in print. He is also the co-founder of Roads & Kingdoms, the 2017 James Beard Publication of the Year. At one time a professional cook, Matt decided he was better at writing about food than cooking it. Born and raised in northern California, he now divides his time between the tapas bars of Barcelona and the barbecue joints of North Carolina.
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The premise is NOT that you read through this book from end to end. Rather, it's that you carry it with you, maybe in your glove compartment. When your friends say "Let's go out to the Olive Garden for lunch", you grab the book and page through. It says on that page what the best and worst meals at that location are. Simple, easy, you use the information and have fun. You can't always choose where you go - but you can choose what you eat there.
Even though I've said this is primarily a reference book - it is actually HUGELY fun to read with friends. They show you a full two-page spread for a restaurant. On the left side is a large image of a "good meal". On the right side is a large image of a "bad meal". You would be amazed at how many times you think the meal on the right "should" be better - when really it has twice the calories, or four times the sugar! Most of these restaurants refuse to divulge nutritional information, so there's no way you could know on your own. The things you learn reading this book are amazing.
For example, for Burger King they have, on the left (good) side a Whopper Jr, no mayo, and a garden salad. On the right (bad) side it's a big fish sandwich with medium fries. I would have thought they were reasonably close. After all, I'd say a fish was healthier than beef, and both are on buns. The fries might be a BIT bad, but not much.
However, the whopper meal has only 365 calories, 12g fat and 1230mg sodium. The fish side has 1,000 calories, 52g fat and 2040mg of sodium!! That's quite an impressive difference!
Now, this brings up one issue. They list all sorts of great information - but NOT the carb count!! They don't list sugar, carbs, or anything related. Sometimes they will talk about how the bad meal has a ton more sugar - but it's not in the count!
In addition to the restaurants, they talk about candies at Halloween, condiment choices, cereals, ice creams, and much more. All of the information is laid out with large images so that you can remember visually which items to look for in the supermarket.
On the downside, they go a bit TOO simple with their pages. For Subway they say to eat the six inch double roast beef sub vs the six inch tuna sub. But they could easily have tossed in a chart with the various bread types, so you knew which bread was best. Instead you're stuck only with a "this not that" entry.
There is a lot of fun snippets of information added in to the pages. For example, the average person going to Subway apparently eats 350 calories MORE than if they went to McDonalds. It's not that the Subway food is worse - rather, the eaters think Subway is healthier and therefore eat much more food. They think "this is good for me so I should eat lots of it!" So it's really ironic that they go somewhere with healthier food and then make it into a worse decision.
I highly recommend getting this book and then showing it to friends, having them guess which meal is better in each spread. Of course it's always the one on the left - but it is amazing how many times you would THINK it was the one on the right. It's a real wake-up call as to how much more attention we should all pay to what we eat.
If they do a new version I really recommend they break it out into two books. One should be much smaller, to carry in a purse or glove compartment more easily, so it's more functional. This one is just a little too large. To go with it there should be a book with MUCH more information in table form, so that when you end up at the Olive Garden you get a better sense of what combinations are best for you.
So what do I have against it? In a book with 254 pages devoted to food choice pictures, (304 pages including indexes, prefaces, and advice articles), ONLY 57 OF THOSE PAGES ARE DEVOTED TO FOOD BOUGHT 'AT THE SUPERMARKET! Most of this book is devoted to food choices at various fast-food restaurants in various areas of the US. Only 10 or so items from each restaurant is ever discussed, and there are SO many more
items on these menus!
Yes, cooking can be tedious for many people. But eating out 3, 4 or even more times a week...even at popular, fast food restaurants, can be ENORMOUSLY expensive! My own solution to this is to buy mostly pre-packaged foods at the supermarket, as I am sure it is the solution of many others on limited budgets. But with only 57 pages devoted to
supermarket shopping, one is not given much info on shopping at a supermarket! Of course, the fast-food restaurant choices give some tips to the supermarket shopper, (such as eat 2 slices of crunchy Thin-Crust pizza at Dominos, and not 2 slices of classic, hand-tossed pizza...THIN being the watch-word here...try to buy thin-crust pizzas, also, at the super-market, etc.), but more supermarket choices, instead of so much info on fast-food restaurants, is needed, I think -- especially as inflation goes higher and higher and higher, and fewer and fewer people can afford to eat even at fast-food restaurants, more than once a week....or even more than once a month!
It's fun, though, to see the names of all these restaurants around the country. Though huge chains -- like McDonald's, Burger King, Taco Bell, and Wendy's, have gone nation-wide, other, regional chains -- like Sbarro, Smoothie King, and Panda Express -- are names less familar, (at least to me), and therefore are probably regional chains. It's fun to find out the names of fast-food chains in other parts of the country, and see not only what they serve, but what you should and should not eat there, and maybe pages devoted to these "strange sounding fast-food places, with strange sounding names" can even help one choose the right food at one's local fast-food eatery...or even the supermarket -- but I wish, once again, that more room had been devoted to supermarket choices. Because it's always cheaper to eat in!
It also amuses me greatly to look on pages 184 and 185, where suggested food, (and "no-no" food), is given for the holiday of the Fourth of July.
It is suggested here to say "Yes" to filet mignon, and "No" to cheeseburger. Does not the author realize that most people are on budgets, as well as diets? There seems NO mention of saving money in this book... Cutting calories is important...but so is saving money whenever possible!
Plus the fact that, I think, most people HATE to be told what to do...and that includes being told what to eat! SOME of the choices of "eat this, not that", are good.....but what if you'd rather eat the food on the "not that" page? The answer is easy...EAT LESS OF IT, AND BE SURE TO WEIGH YOURSELF ON A BATHROOM SCALE AT EVERY OPPORTUNITY! Also, the ideas of Kevin Trudeau: eat before 6:PM, (I try to make it before 12 noon), and add a bit of apple cider vinegar and a few flakes of dried red pepper, to everything you can think of putting them in, always helps.
And the author seems to have forgotten the number one rule for eating fried foods....at home AND at restaurants: ALWAYS DRAIN FRIED FOODS IN NAPKINS BEFORE EATING THEM!
Chapter 7, the last chapter of this book, has some really good advice. "WHAT TO EAT WHEN......YOU NEED TO GET SOME SLEEP, WHEN YOU NEED TO GET UP AND GO, WHEN YOU'RE HUNG OVER, WHEN YOU'RE SAD, WHEN YOU'RE STRESSED.....EVEN, WHEN YOU WANT TO HAVE A BABY, are some of topics discussed. These are mini-essays, and do not have pictures -- hence, there's more room for information!
Still, there really is much good in this book, but I don't think it's
worth the price of $19.95 (US), or $21.95, (Canada). A used copy would work just fine....and I'd take the extra money saved, and buy one of the many books which document, (with few or no pictures, it is true), all the caloric, salt, protien and other information, on foods one can buy at the supermarket.
Too much room taken up by pictures, not enough information on enough products. That's my main complaint about this book. In other places, a picture may indeed be worth a thousand words. But when you already know what a word, (like "Oreo", or "pizza"), means, there is no need to use precious space picturing it. Here, a picture is NOT worth a thousand words. Pictures here are pretty...but they just take up too much valuable space...which could have been devoted to giving more information on more (hopefully supermarket), foods.
The book is packed with useful information on healthy eating and making small changes to your diet that can have a big impact. It's also easy to read and affordable, which is a huge plus.
I particularly appreciate the section on eating out, as it can be difficult to make healthy choices when dining at restaurants. The book provides a guide for making healthier choices when eating out and also offers helpful tips for navigating social settings.
While some reviewers mentioned they were disappointed with the basic information provided and limited applicability to home-cooking, I found the book to be a great resource for making healthier choices when eating out or grocery shopping.
Overall, I highly recommend "Eat This, Not That!" to anyone looking to make healthier choices and improve their overall well-being.
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Personally it did help me give me ideas of what I can eat in larger quantities that would effectively keep me full longer. For example a half a bagel or a bowl of popcorn, the popcorn is more in quantity and will take me longer to eat which will also help keep me full longer. Even if you go for a buttered popcorn, it might still be better than a other foods like a hot dog or a full bagel. It does help bring some light to food choices. So I stick to the light buttered popcorn. :)
It's definitely a good read and reference book to keep. I use it all the time to help teach my kids from young that they have to be careful of their food choices. :)








