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This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks) Paperback – August 22, 2013
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About the Author
My name is Neville Medhora and I started studying the art of copywriting to help out my own businesses. I noticed when I sent out emails or wrote content for a page according to proper copywriting principles, THINGS MAGICALLY SOLD BETTER! But it wasn’t “magic” at all. It was simply applying the science and psychology of selling. To this day, I obsessively read everything, listen to everything, and watch everything I can about copywriting , and I’ve noticed patterns. The successful copywriters and advertisers through history have followed pretty much the same rules since the late 1800’s….and those are what I’m sharing with you today. I don’t care what you paid for this book, it was worth it because…. …..it will change your writing forever!
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As the nerds might say, reading this book will increase your persuasion skills by at least +5 points.
Neville's small but dense book is at the top of my list for writing better. This goes if you're writing fiction or nonfiction. Whether you want to sell something or not sell something.
Being able to write persuasively is a skill that can take you far in today's working world. Copywriting is dare I say, essential to starting your own business. Even in the corporate world, stringing together well-written, persuasive sentences can get your project approved. Everything is sales. Sales is everything today.
This book is short. It's now made my short stack of books I need on hand at all times.
White and Strunk's Elements of Style teach you proper grammar. Neville Medhora teaches you how to write.
I left the simple concepts in this book as I went down the copywriting hole. The only thing I got was confusion. I got so bogged down with so much info I was not able to put any of it to use.
I have since decided to simplify and go back to the basics and this was the first book that I grabbed.
I am currently starting a freelance PPC business and this book provides more than enough information and actionable steps than I'll never need for writing ads.
With that said, don't think that because it's so small it won't help. Do yourself a favor, put down these big textbooks and read this one multiple times and you will be well o your way to writing copy that gets action.
Don't sleep on this powerful little book.
I always knew what makes a good writing, but I was never able to simplify it as Neville did.
What is missing in the book is a quick recap on the strategies and tactics.
So take notes and create your own summary at the end