Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War Paperback – July 20, 2010
|New from||Used from|
See the Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
Frequently Bought Together
Customers Who Bought This Item Also Bought
“When there was some debate about whether something was accurate or not, Jerry said 'You're not even close. It was so much worse than what you're seeing on the show.'"
--Matthew Weiner, creator and executive producer of Mad Men (GQ)
“Reads like the transcript of a tape made at a bar or cocktail party with the recorder propped up next to the raconteur at the center of the crowd.” –Salon
“The 'Mad Men' of this book were not mad at all. They were clever and articulate proponents of the American Dream. The book evokes a long-lost era of American self-confidence and optimism, and helps explain how America became a cultural icon.”
—Maurice Saatchi, co-founder of Saatchi & Saatchi and M&C Saatchi
About the Author
Charles Sopkin (d. 1994), an author, book editor, and publisher, wrote the books Seven Glorious Days, Seven Fun-Filled Nights and Money Talks!
A veteran of stage and screen, Peter Berkrot's career spans four decades, and his voice can be heard on television, radio, video games, and documentaries. He has been nominated for an Audie Award and has received a number of AudioFile Earphones Awards and starred reviews. --This text refers to the Audio CD edition.
Top Customer Reviews
Della Femina would be a guy you would want to sit next to on a stool at the Oyster Bar. He would regal you with raunchy stories of Madison Avenue and if you listen carefully enough, you may learn something about advertising. Buried within the stories of drinking, toking, cheating, and playing politics are a few good bon mots like:
"There is no such thing as a bad client. But there is such a thing as bad advertising."
"Most account guys live with fear in their hearts."
"Creative people do not have a business sense about themselves."
"There is a great deal of advertising that is much better than the product. When that happens, all that good advertising will do is put you out of business."
Throughout the book there is high praise for Bill Bernbach and his agency, DDB. In fact, he sites the Volkswagen campaign as the industry game-changer and the people from DDB as the successful archetype for the industry as a whole. A beneficial section is on presenting and pitching where Della Femina accurately likens it to theater.
In terms of the Mad Men antics, he summarizes the industry with: "Crazy? Yes. Romantic and glamorous? Not one bit. The wild stuff, I'm afraid, is very much overrated." Which is true in Mad Men when we see agencies and individuals sow the seeds of their own destruction week to week.Read more ›
Realizing that Jon Hamm/Don Draper will never be dropping by my place for a drink, this is the next best thing. Probably better, because Della Femina is real and his stories are as true as they need to be.
Most Recent Customer Reviews
This book was written in the sixties about the advertising business. It is a funny look into the crazies who worked in that business.Published 3 months ago by R. Borgen
Description of the real world from Mad Men days. Great stories - the amounts are a little dated but the underlying story is great.Published 12 months ago by Lawrence A. Mann
Funniest book about advertising ever written, from one of the original "mad men."Published 20 months ago by Cressett