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The Thought Leadership Manual: How to grab your clients' attention with powerful ideas. Paperback – April 28, 2015
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About the Author
Tim Prizeman is the owner of award-winning public relations and thought leadership agency Kelso Consulting. This book builds on his experiences over the past 17 years devising and implementing successful thought leadership initiatives with numerous professional and technology firms. He and his team work with ambitious knowledge businesses of all sizes, looking to stand out as leaders in their markets.
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And on the topic of competition, thought leaders may even provide their competitors with information they did not have – it’s the ability to create insights and perspectives in various subjects/industries/areas that capture the attention of both clients and importantly, the media; to be recognised as a leader in your field. Prizeman shows how one can develop into a ‘thought leader’.
As the title suggests, this is a manual, although it’s not like some of the traditional manuals many of us have come across. Chapters are well written, clearly laid out with plenty of examples, case studies and ‘How to’ sections. I found it entertaining and enlightening and I particularly like Prizeman’s honesty, for example the fact that he doesn’t like the term ‘thought leadership’ (you’ll need to read the book to find out why).
Prizeman also builds credibility with the reader through demonstrating how to get into the world’s top media – he’s been quoted in the FT many times. Highly recommended.