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Thoughtless Acts?: Observations on Intuitive Design Hardcover – March 30, 2005
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About the Author
Jane Fulton Suri is the worldwide leader of human factors design and research for IDEO. She teaches regularly at Stanford University, UC Berkeley's Haas School of Business, and the California College of the Arts. She lives in Berkeley.
IDEO is a global innovation and design consultancy headquartered in Palo Alto, California, and has designed some of the world's best known products, services, and spaces.
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The book arrived quickly. Perfect condition. No complaints.
Suri explains how this process highlights human needs and problems worth solving; frees designers from existing paradigms through a focus on action; reveals what is intuitive and thereby supports the design of appropriate "cues" (i.e. that which evoke recognition the purpose and accessibility of products, spaces, and services when designing them); tunes designers into relevant cultural patterns and meanings; uncovers significant, often overlooked emotional experiences; harnesses tacit knowledge which inform the design process; and inspires more flexible and enduring solutions to unmet needs.
Of special interest to me is that the photos in this volume capture moments which are comparable with those I experience in my own life. Oh sure, I have been aware of such images but, until sharing Suri's perspectives, I seldom (if ever) gave much thought to them as resources for stimulating new or improved ideas about human relationships, the aesthetics and utility of commonplace products and services, and the physical environment within which people as well as products and services interact. Adults can learn much from children about what is referred to as "the invisibility of the obvious." Those who question that should take a long walk in the woods with (let's say) a four-year old. Children notice so much that adults do not. Suri has reminded me of how interesting, and sometimes how valuable "thoughtless acts" can be.
Those who share my high regard for this book are urged to check out Tom Kelley's The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm. His book seamlessly complements Suri's. Also check out Donald A. Norman's Emotional Design: Why We Love (Or Hate) Everyday Things and The Design of Everyday Things, and, Alan Cooper and Robert M. Reimann's About Face 2.0: The Essentials of Interaction Design as well as Edward Steichen and Carl Sandburg's The Family of Man, Robert Frank's Robert Frank: The Americans, and William Eggleston's Guide. Collections of "humble" (and not-so-humble) images can help us to see more than what we expect, to recognize and appreciate human experience from a variety of different perspectives, and thereby to activate, energize, expand, and nourish our own powers of imagination.
Worth 20 minutes of your time, which is not worth $20. Could have been much better.