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Thread's Not Dead: The Designer's Guide to the Apparel Industry Hardcover – August 19, 2011
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"The ESSENTIAL strategy Guide for dominating the t-shirt design business." - Jeffrey Kalmikoff, former CCO of Threadless.com
"After reading this Chapter 6 (Branding & Marketing) and applying Jeff's advice, my blog traffic has dramatically increased! This book is amazing. It's hard to even call it a book. I think a better term would be 'treasure chest.' It reads like a one-on-one conversation and covers any and everything you can think of, and things you never thought of. A special thanks to Jeff for all his efforts and creativity. He has absolutely inspired me and given me confidence to jump in this industry. " - Bobby Cerda of Word of Mouth Shirts
"A must read for any designer! I've read through this book three times now and I'm still picking it back up to pull resources from it. If you're at all interested in the apparel industry or even freelance design, I highly recommend Thread's Not Dead!"- Brent Galloway, Freelance Designer
"A down-to-earth approach to designing and building a career in the commercial end of the apparel industry. Throughout the book Finley gives practical advice on good design, building a portfolio, how to find and get work, and eventually builds up to practices in professional design that include computerized printing and embellishments like special inks, foil, and embroidery. As a road map for aspiring t-shirt designers, this is a great start." - Guys Lit Wire
About the Author
Jeff Finley is a designer and co-owner of Go Media. An Ohio native, he has a background in illustration and cg animation and has a passion for business, marketing, social media, and building communities around brands. He's been designing professionally since 2004 and got his start working with punk rock bands and indie clothing brands. Jeff was one of the original members of the t-shirt design community Emptees and won t-shirt of the year in 2007. In addition to designing shirts for major label bands like Red Hot Chili Peppers, Nirvana, and even Britney Spears, he has designed and consulted with several indie apparel brands like Declaration, Disciple, Cure Apparel, Paint the Stars and more. He's also founder of Weapons of Mass Creation Fest, a grassroots art, design, and music event in Cleveland.
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Top customer reviews
Only negative for me was the amount of time the author spend espousing participation in the indie clothing scene. This was only a negative because, as I found when attempting to follow the advice, not all target audiences and the associated aesthetics are appropriate on nearly all of the forums he suggested. Reviews were luke warm at best on these sites for my work but were received extremely well on forums that specifically apply to my target audience. My target audience was the hotrod/gearhead community which generally has very different aesthetics and ideas on things like brands.
Just like anything in life... you can learn on your own through trial and error, making a ton of mistakes and costing yourself time and money, while you learn... Or you can find a mentor or pro at the subject and learn from one of the best in the field... If its starting a tshirt/clothing company, here is our mentor... Jeff Finley.
Jeff, I appreciate that u took the time to write this book and share your information with us... With your guidance and knowledge i have a clearer understanding of what im in store for. :)
Much Love and Peace.
I stumbled upon this gem, when I was doing research for some new edgy t-shirt designs for my film festival. I was originally just going to get the digital version for the information, but I ordered it because it look like another beautiful art book... and it is. This is a great find that didn't disappoint me, but it might not have enough detail on the t-shirt industry for some.
Who better to give advice than individuals who actually have experience in the field themselves. The book is laid out beautifully, and it keeps on giving. The resources and information it provides are crucial. Even if the book doesn't completely explain a topic, it points you in the direction to find this information. For example I saw one review on here about how the book doesn't talk about the process of screen-printing, but rather discuss what is involved. Well, even the author points out an entire book on it's own could be written about the topic,(I myself, have a book, a 6 hour dvd, and a 2 hour dvd just about water-based inks!). The book discusses what needs to be discussed, and again, provides other sources that goes even deeper into the topics.
Anyone who is interested in starting there own clothing/T-shirt brand needs to get this book. It will certainly set you upon the right path!
I thank the author, and all those involved for giving us this gem.
Most recent customer reviews
Probably the #1 book i would recommend to anyone trying to get into t-shirt design.Read more
a lot of great links to very helpful forums & info