Three Blind Mice: How the TV Networks Lost Their Way Paperback – September 1, 1992
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"This is one of the best books on television. Maybe the best."
-- Dallas Morning News
"The book's fascination and fun lie in the detail -- Mr. Auletta's extraordinary access to the principal players, his eye for color, ear for anecdote and reporter's instinct for conflict." -- Wall Street Journal
"It's a tour de force of reporting" -- Business Week
From the Publisher
- Publisher : Vintage (September 1, 1992)
- Language : English
- Paperback : 656 pages
- ISBN-10 : 0679741356
- ISBN-13 : 978-0679741350
- Item Weight : 1.69 pounds
- Dimensions : 5.5 x 1.33 x 8.5 inches
- Best Sellers Rank: #1,816,703 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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Ken Auletta writes in great narrative style as if he is and in many cases was in the room. He get's into the hearts and minds of the three leaders that are central to the story - Larry Tisch with CBS, Tom Murphy with ABC and Bob Wright with NBC. He does well to show their contrasting leadership styles and how they positively and negatively impacted their organizations. All three came in with strong preconceived ideas of what was woring with the business. However in the end the business changed them more than the other way around. He details the process of upfront advertising sales, the relationships with affiliate stations, and the nuance of programming/scheduling prime time through interesting narrative. Finally he shows great vision for the future that came after the Fin-Syn rules are dropped allowing networks and companies owning networks to own programming and sell to other networks.