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Thriving in the Gig Economy: How to Capitalize and Compete in the New World of Work Paperback – July 24, 2017
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"The new landscape of work may feel like the Wild West--so we're fortunate to have Marion McGovern as our guide. Thriving in the Gig Economy is a rich and useful handbook that addresses every aspect of the new free agent terrain."
--Daniel H. Pink, author of Drive and A Whole New Mind
"Thriving in the Gig Economy is a must read for anyone entering or re-entering the workforce in a non-traditional way. But if you are an entrepreneur thinking of starting your own company to ride this new wave or are an executive at a traditional firm, this book has valuable insights for you as well. McGovern has written a meticulously researched description of how the dynamics of the workforce of today and tomorrow have and will continue to change."
--Tony Earley Jr., Chairman, PG&E
"Informative and easy to read, with a wealth of useful tips, great ideas and cautionary advice for anyone interested in making the jump to the gig economy. Having just recently made that decision myself I have found Marion's guidance to be timely and invaluable."
--Dirk Sodestrom, Former Managing Partner of M Squared Consulting
"I've known Marion professionally for over 25 years and watched her gain the respect of her peers entrepreneuring and innovating in the Human Capital world through many changes in the economy from the dotcom boom to bust and back to boom. Her insights on what we are now calling the Gig Economy are invaluable whether you are in the midst of running a business, getting back in the managerial game, or just trying to keep up with all the changes happening in the employment world. Thriving in the Gig Economy will provide invaluable insights and resonate with entrepreneurs, managers and senior executives."
--Karen Behnke, Founder, Juice Beauty
"This is your go-to source for a font of information about the gig economy--how to build your brand, set your price, find work that matches your skills, manage employment risks, and master the ecosystem that supports this fast-growing sector."
--Wayne F. Cascio, PhD, Distinguished Professor, University of Colorado, and Robert H. Reynolds Chair in Global Leadership, Editor, Journal of International Business Studies, The Business School, University of Colorado Denver
About the Author
Marion McGovern was the founder and CEO of M Squared Consulting, one of the first gig- economy talent intermediaries before the term was even coined. She also founded Collabrus, a company focused on independent contractor compliance. McGovern is the author of A New Brand of Expertise: How Independent Consultants, Free Agents, and Interim Managers Are Transforming the World of Work. She sits on several private company and nonprofit boards and actively mentors entrepreneurs in the human capital space.
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It was Toffler who observed in his classic, “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn” and it was Pink who observes in his own classic, “free agents are people who are working untethered from a large organization. This includes freelancers, e-lancers, self-employed professionals and proprietors of very small businesses. These are not necessarily entrepreneurs … they’re not necessarily startups that aspire to go big. They’re people who have either been cast aside by larger organizations or have broken away from large organizations to make their own way.”
I cannot recall a prior time when the “world of work” was more volatile, more uncertain, more complex, and more ambiguous than it is today. That is why I agree with McGovern that business leaders need to understand how and why companies now use free agents [in the Gig Economy], something workers [also] need to understand to thrive” in that economy.
McGovern covers a great deal of ground:
o She compares/contrasts traditional intermediaries and their digital counterparts.
o She also suggests each of the major differentiators.
o With regard to personal branding, she notes that the most successful free agents see themselves as a brand to be developed, strengthened, and leveraged.
o She offers a “broad discussion of building a digital voice.”
o Throughout the book, she introduces and then delineates a framework so her readers can create their own “mental model for how to thrive in the new world of work.”
NOTE: In their recently published book, Business Models for Teams, Tim Clark and Bruce Hazen introduce “The Business Model Canvas.” One of its most substantial benefits of is that it can be used to create a “systems view” of organizations at three levels: enterprise, team, and individual. “An [begin italics] enterprise business model [end italics] shows how an entire organization creates and delivers value to customers outside the organization. A [begi
Once upon a time when a person said, “I am a consultant” or “I freelance”, that really meant “I am out of work with no hope of finding a job.”
This is not true in our new economy. The author explains how this world has evolved and some of the possible changes that might be made in the future based upon changes in the political environment.
We give Thriving in the Gig Economy all five stars. This book is very well-written. The author has years of experiences dating back to before there was such a term as “gig”.
Everyone who intends to earn enough money to make ends meet in the future should seriously think about the gig economy. This book will help you to know more about it.
We were sent a complimentary copy of this book. We are under no obligation to write any review, positive or negative.
We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.
The book is filled to the brim with walk-throughs, tips, experiences, and to-dos that are relevant for many different parties. It might interest those who already are part of the gig economy since there are many different resources present that might improve the way in which they operate, while it also provides insight for those who consider joining the gig economy, whether this is as a contractor or as a company looking into the possibility of using contractors.
While the book is very informative and quite well-written, it is not the type of book one reads cover to cover all at once. Rather, it is something I myself would be more inclined to use as a work of reference, picking out the parts that I specifically feel interested in.