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Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing Paperback – November 18, 2011
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The #1 complaint I hear when speaking with entrepreneurs about social media is the amount of time it takes to keep up with it. I highly recommend Thumbonomics to these crazy busy business owners as a real roadmap to success. Lutze outlines a clear plan of attack and demonstrates how to achieve a high ROI from your social and mobile marketing plan. It's a must read for any CEO or leader. --Laura Stack, President of the National Speakers Association and Author of SuperCompetent
Heather Lutze clears through the wild brush of techno-babel speak with decisive flair. Her clear, bullet lists of actionable take aways promise to make this an indispensable guide for successful entrepreneurs in the coming years. --Gillan Muessig, Founding President, SEOMoz.org
Thumbonomics was a great for me as I have been amused at social media and pretty decided it was not worth investment for us. Heather' book is extremely insightful and addressed all of my fears and concerns about how it would affect our company. I think it is a must read for all management as it is only when we as managers truly understand how profoundly the internet will affect all facets of our business that we will be able to empower our team to rise to this challenge. --Laura Stack
Thumbonomics is like having a personal coach for social media marketing mastery. With passion, wit and clarity, author Heather Lutze provides a process that works, broken down is simple, manageable steps anyone can follow. I recommend it highly. - Anthony Robbins, World renown authority on psychology of leadership, negotiations, organizational growth and peak performance --Anthony Robbins, World Renowned authority on psychology of leadership,
Thumbonomics was a great for me as I have been amused at social media and pretty decided it was not worth investment for us. Heather' book is extremely insightful and addressed all of my fears and concerns about how it would affect our company. I think it is a must read for all management as it is only when we as managers truly understand how profoundly the internet will affect all facets of our business that we will be able to empower our team to rise to this challenge. --Jeff Amon, VP Sales, Global Product Resources
From the Inside Flap
If you are a CEO, Business Owner or Marketer, would you like to: get ahead of your competitors; develop an overall social media road map for your business to follow; create pathways so your customers can find you in all the new ways they prefer; manage and enhance your company s reputation and position; track the true return of your investment from any social media campaign; know which online tools work best with social media; maximize your exposure with mobile marketing; and do it all with No Geek Speak?
Thumbonomics: The Essential Business Roadmap to Social Media and Mobile Marketing shows you why your website is no longer enough. Created by acclaimed Internet Marketing Expert and Communicator Heather Lutze, Thumbonomics takes you step-by-step through the development and implementation of your social media marketing program. Her exclusive Findability Makeovers showing you real results for real companies are included.
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Top Customer Reviews
Judith BrilesThe Confidence Factor: Cosmic Gooses Lay Golden Eggs
A road map (remember those?) shows you how to get where you want to go, calls attention to major landmarks along the way, and helps orient you when you're lost.
Lutze does all this and more in this very helpful book.
One of the things I most appreciate about Heather is that she's incredibly intelligent and passionate about her subject (social media marketing, SEO, etc) and yet manages to convey that wealth of information in a format that is easily read, enjoyed, digested, and...most importantly - applied!
This is a step-by-step guide. If you're a social media marketing maven, you'll probably find some of the early material rudimentary. Keep going - she's just laying a foundation for the power that comes later and you'll find a gem or two.
If you're new to social media marketing, or have been dabbling - even extensively, but without really knowing what you're doing or why you're doing it, this is an incredible resource and the only one you'll need for a long time. This book is for you!
Thank you Heather Lutze for putting together this guide - it's helpful, I can use it, and it's fun. (What more could anyone ask? :)
I was first introduced to Heather, when I saw her on stage at Tony Robbins Business Mastery event in Fiji. WOW! She really captivated us and educated us. I immediately read her first book, The Findability Formula, upon returning home. Again, taking what she had taught us so well and putting it into action, so it has quantifiable meaning to my business - not, "oh, that was such a great book..." The ROI on this read is through the roof!
A MUST tool for those looking to understand and implement proven ways to grow your business through Mobile Marketing and Social Media.